• Sign on for the 5th edition of the CASE-CCAE Support of Education Survey, Canada

    The survey is open June 10 - September 30

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  • Congratulations to the 2022 Prix d'Excellence Recipients

    View the results and recap this year's celebrations

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  • Congratulations to the 2022 Distinguished Award Recipients!

    Watch their video messages and read their profiles

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  • Congratulations the 2022 TD Insurance Meloche Monnex Fellows!

    CCAE is proud to share that Jaya Dhillon of Kwantlen Polytechnic University and Catherine Haba of Queen's University are the 2022 recipients of the TD Insurance Meloche Monnex Fellowships in Advancement!

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Advancement News & Resources

Leading Canadian
Educational Advancement

Since 1993, The Canadian Council for the Advancement of Education (CCAE) embodies the voice of the Canadian advancement landscape, by connecting over 120-member schools to the pinnacle of advancement resources.

CCAE is a volunteer-led organization that promotes excellence in educational advancement. We provide opportunities for networking, professional learning and mutual support.

Members benefit directly through outstanding programming, resources, and value-added external stakeholders.

These opportunities are facilitated by esteemed peers and industry experts, who range in background by a multitude of school representations and disciplines, furthering this uniquely Canadian advancement niche.


November 25, 2015


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Proven Advancement Strategies from Prix d’Excellence Gold Recipients

In This Issue

Engage students without spending scarce resources . . . find meaningful new ways to thank donors . . . develop tailored in-house solutions to data management dilemmas . . . wow alumni with a unique take on reunion weekend. Whether you work in communications, fundraising, advancement services or alumni relations, CCAeLearning webinars offer one-hour proven solutions for today’s advancement challenges.

With support from Presenting Partner iA Financial Group, CCAE offers a series of seven CCAeLearning webinars presented by 2015 Prix dExcellence Gold recipients whose work has been judged the best by their advancement peers.

Register your school for all seven CCAeLearning webinars for the price of six. Contact the CCAE Office to register by November 25 for the special offer. An unlimited number of staff in any department can participate for one low registration fee - so lock in the savings!

All CCAeLearning webinars run from 1 - 2 p.m. EST. Fees are $150 for CCAE member schools; $200 for nonmembers.

Review the CCAeLearning webinars and register today.

The Fall 2015 line-up:

Instagram Takeovers: The Power of User-Generated Content
Best Use of Social Media Gold Award - 2015 CCAE Prix d’Excellence
Thursday, November 26, 2015
Kirsty Budd, Manager of Integrated Communications, Student Success Office, University of Waterloo

Tips for Top Prix d'Excellence Entries
Tuesday, December 8 - FREE and available only to CCAE members
Adelia Marchese, Manager, Annual Programs and Alumni Relations
Humber College, and Chair of the 2016 CCAE Prix d'Excellence awards program; and Rachel Keeling, Manager, Alumni Relations and Advancement Campaigns, Advancement & Alumni Affairs, Faculty of Kinesiology & Physical Education, University of Toronto

Helping Students Say Thank You
Wednesday, December 9, 2015
Best Donor Relations Initiative Gold Award - 2015 CCAE Prix d’Excellence
June Perry, Manager, Stewardship & Donor Relations, Wilfrid Laurier University

The Presenting Partner of this seven-session CCAeLearning series is:


Prix D'Excellence
• TD Fellowships

National Partners


TD Insurance Meloche Monnex

2015 National
Conference Sponsors


Industrial Alliance



Tempo Framing


Canada Life






Donna Hiebert Design



Harris Connect



Keywest Markenting




Does your school have a major anniversary or a significant announcement to share with CCAE members? Send it to janetsailian@gmail.com for inclusion in the next CCAeNews!

Major gift to Ryerson extends philanthropy from Cockwell. Ryerson University has announced an $8-million gift from the Jack Cockwell family and the Brookfield Partners Foundation. The Cockwell family’s philanthropy to Ryerson, along with the Foundation, now exceeds $28 million, making Jack Cockwell one of Ryerson’s most generous private-sector benefactors. The latest gift will support Ryerson’s new Brookfield Institute for Innovation and Entrepreneurship.

Longtime supporters give Trent $1 million for library renewal. Trent University’s Bata Library will benefit from the generosity of longtime Trent supporters, David and Joan Moore, who have donated $1 million for the library’s renovation and renewal. Both University of Toronto alumni, the Moores have supported Trent for over three decades. Said David Moore: “How could you not love this university? The principles that it goes after . . .  the people.”

University of Manitoba receives $2 million towards MS research. Thanks to a $2 million investment from the Waugh Family Foundation, the University of Manitoba and the Multiple Sclerosis Society of Canada will build a world-class multiple sclerosis (MS) research program in UM’s Faculty of Health Sciences. The gift will support research projects and a new endowed research chair in MS, named for the Waugh family.

The University of Waterloo has broken ground on Engineering 7, an $88-million building with facilities designed to expand student-driven innovation and advanced research labs to develop emerging technologies. Part of the funding for Engineering 7 will come from the Educating the Engineer of the Future campaign, with recently announced support of $1 million from GM Canada.

CASE blog presents six fundamentals of building community. In a six-part blog series on community management, CASE offers strategies to build online communities, including “Don’t convince. Organize the convinced”;  “Solve a real problem”; and “Be comfortable with giving up control.”

Global Employability Rankings feature three Canadian universities in top 40. University of Toronto (10), McGill (21) and UBC (39) ranked in the top 40 among 150 universities world-wide in terms of graduate employability, in a study by the Times Higher Education World University Rankings 2015-2016. Harvard, Cambridge and Oxford claimed the first three positions.

The Globe and Mail has released a Report on Colleges that looks at college incubators of new businesses, how colleges help move products to market, the sector’s funding needs, and the roles colleges play in educating displaced workers and new arrivals to Canada.

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Check Out Prix d’Excellence: New and Revised Categories

The 2016 CCAE Prix d’Excellence Category Descriptions are now available on the CCAE website. After a thorough review and feedback from 2015 entrants in the Prix d’Excellence competition, CCAE has removed or suspended some categories (Best Student Recruitment Viewbook and Best Institutional Branding) while adding others (Best Issues / Crisis Management;  Best Student and/or Young Alumni Initiative). By popular demand, the Best Writing category has been split into Best Feature Writing and Best News Release or Media Communiqué.

The 2016 CCAE Prix d’Excellence online entry process opens on January 18, 2016. Entry Deadline is February 19, 2016 (5 p.m., EST).

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2016 TD Fellowships in Advancement: Plan Now to Apply

The deadline for TD Fellowship in Advancement applications is January 15, 2016. Plan a capacity-building program before the holidays and scout out a promising candidate now. 

Thanks to generous, long-term  support from TD Insurance Meloche Monnex, two $37,500, one-year TD Fellowships are available each year to CCAE member schools.

Visit the CCAE website for Top Tips on creating a successful program and application and other important information about the TD Fellowship application process.

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CCAE National Partner


MBNA is the leading affinity credit card issuer in Canada and has continually grown its credit card program for the past 17 years. Our success has been our partnership approach to the business, collaboratively working together with our partners to develop an integrated marketing plan supported by a strong value proposition and rewards program that will resonate with your alumni and future alumni.

Supporting and strengthening higher learning has been a fundamental component to our support of colleges and universities over the years. Our co-brand and affinity programs offered through MBNA, a division of TD, have provided funding to over 45+ prestigious colleges and universities to date.

MBNA has over 450 Canadian partners, representing the endorsement of our products from millions of members, alumni, associates, or customers.

With millions of cardholders being served every month, when it comes to the question of who best suits Canadian colleges’ and universities’ strategic long-range plans for its financial services, the Toronto Dominion Bank, through our MBNA credit card division, is the answer. Canadian colleges and universities won’t find a business partner more in tune with continued financial growth and rewards for its student and alumni credit card programs.

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