CCAeNews

A Wealth of PD and Networking:
CCAE Workshops and Summits

In This Issue

Registration is now open for all 2016 - 17 CCAE Workshops and Summits. These one- or two-day events will hone your skills and grow your connections through the best in Canadian PD.

Francophone Giving Culture Workshop

December 2, 2016 at Marianopolis College, Montreal, QC

This unprecedented workshop is a must-attend for advancement professionals who work with francophone constituents anywhere in Canada.
 

Independent Schools Summit

January 26 & 27, Radisson Hotel Toronto, Toronto, ON

Presenting Sponsor: Ross W. Marsh Consulting Group Inc.
Gold Sponsor: Global Philanthropic

Explore issues at the core of today’s Canadian independent school advancement and learn tried and tested, as well as innovative and new practices.
 

Alumni Leaders Summit

February 2 & 3, 2017, Oakham House at Ryerson University, Toronto, ON

Presenting Partner: iA Financial Group

Geared to all AR professionals with 8+ years of experience, this is the collaborative forum for discussion of trends, challenges and break-throughs in the profession.
 

Harnessing the Power of Marketing and Communications Workshop

April 6 & 7, 2017, Calgary, AB

Strategize with peers and external experts about the most effective ways to reach target audiences through a mix of best practices, demographic analysis and new tools.
 

Young Alumni and Student Workshop

Spring 2017, Halifax, NS

Explore ways to engage students, connect them to their institution before they leave, and retain their affinity for years to come.

• CCAeScan
• Print is So Not Dead
• Plan Now for CCAE Awards and TD Fellowships

National Partners

2016 National
Conference Sponsors

Platinum

Gold

Silver

Bronze

CCAeScan

Giving Tuesday is November 29, 2016. CCAE is proud to be among the 5,075 partners of Giving Tuesday Canada. Join in and let CCAE know how your school plans to make a difference on a day that celebrates giving and community support during the frenzied season of holiday shopping.

Maclean’s Magazine releases 2017 university rankings. The annual anxiety over Maclean’s Magazine’s ranking of Canadian universities peaked with the release of 2017 rankings on October 26. In the Medical / Doctoral category, those ranked 1 - 5 are (in order) McGill, Toronto, UBC, Queen’s, Alberta. Top Comprehensive schools are Simon Fraser, Waterloo, Victoria, Guelph, Carleton. In Primarily Undergraduate, the top 5 are UNBC, Mount Allison, Lethbridge, Trent, Acadia.

Canada as the model for university - industry partnerships. The Chief Business Development Officer of Mitacs (a national, not-for-profit organization that connects top-level research with private-sector needs) claims Canada is the world leader in academic / industry partnerships. Eric Bosco says “we are way ahead of other countries when it comes to forging these alliances,” citing three examples among over 5,000 such partnerships.

How to make sure your Major Gift Officer fails. LinkedIn published a tongue-in-cheek post (by someone whose position at a U.S. business school is “Change Leader”) titled “Top 8 Ways to Ensure Your Major Gift Officer Fails.” Tips include isolating the MGO from organizational leaders; hiring what you like - not what you evaluate; making the person multi-task in PR, events, and marketing; and keeping the pay low - after all, “anyone can do development.”

NAIT receives its largest ever donation from its students. Northern Alberta Institute of Technology received $5 million from its own student association, the largest donation in the school's history. NAITSA announced its donation during the grand opening of NAIT's new Centre for Applied Technology. Students voted in February 2016 to approve the gift (to be paid out in installments through 2021), with 93% approving.

5 of Canada’s top-ranked 10 research colleges are cégeps. Research Infosource released its ranking of Canada’s 2016 Top 50 Research Colleges. Five of the top 10 are Quebec cégeps. Ranked 1 through 3 are Cégep de Saint-Hyacinthe, Cégep de la Gaspésie et des Îles and Lambton College.

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Print is So Not Dead!

CCAeLearning series Presenting Partner:

CCAeLearning offers ideas to advance in your work and your career, presented by 2016 CCAE Prix d’Excellence recipients. All CCAeLearning sessions are FREE to CCAE members.

Print is alive, thriving and much appreciated by readers, according to the CCAeLearning webinar Is Print Dead? Not if You Ask Us on October 28, 2016.

2016 CCAE Prix d’Excellence recipients Branksome Hall and University of Alberta made a strong case for the value of print in our digital age. Readership surveys showed, for example, that 85% of Branksome Hall alumnae read all or most issues of their annual magazine, while 90% of readers of UAlberta’s New Trail prefer the print magazine over the online version.

Key advice to create and sustain your school’s print popularity:

• Stay attuned to societal trends and alumni concerns, and be bold enough to cover controversial topics.
• Invest in great writing, photography and design; it pays off.
• Conduct readership surveys to understand your audience, and shape your magazine around their priorities - not the administration’s.
• Capture interest through punchy headlines and engaging graphics.
• Brevity helps penetrate the cluttered media landscape: think Top 10 lists, decision trees, infographics.
• Keep a binder of inspiring design and story ideas from consumer magazines. Favourites include Smithsonian, Mental Floss and even Popular Mechanics.
• Plan early to map out each issue, and have a stash of “evergreen” stories that can be slotted in at the last minute.
• Be prepared to advocate for print and for the budget you need to make it great (you’ll need data to back up your requests).

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Plan Now for CCAE Awards and TD Fellowships

The holidays are just over a month away. During this busy season, plan ahead to benefit from 2017 CCAE Awards and TD Fellowships in Advancement.

Note the following deadlines as you review your best work of 2016, nominate those who deserve recognition and prepare your TD Fellowship program.

TD Fellowships in Advancement
Application deadline: January 13, 2017

2017 Prix d’Excellence
Application deadline: February 17, 2017

Distinguished Service Awards
Application / nomination deadline: March 3, 2017

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