2011 National Conference Presentations and Roundtables

Keynote Sessions


The Conquest of Excellence: Synopsis of the Opening Keynote address by Gilles Lépine, Director of Sports Excellence, Laval University

June 5, 2011


Synopsis of Keynote address by Chantal Hébert, Journalist and Political Commentator

June 6, 2011


Executive Leadership Closing Panel Discussion Synopsis
Moderator: Gil Desautels, Senior Vice-President, KCI
Denis Brière, Rector, Laval University, Quebec City
Richard Filion, Director General, Dawson College, Montreal
Wade MacLauchlan, President, University of Prince Edward Island

June 7, 2011




Concurrent Sessions and Roundtables



Sunday, June 5, 10:30 a.m. – 12:00 noon



Beyond Social Media: The Importance of Building Integrated Communication Plans

Derek Cassoff, Director of DAR Communications, McGill University
Brett Hooton, e-communications Officer, DAR Communications, McGill University



Sunday, June 5, 1:30 p.m. – 3:00 p.m.


Positioned to Succeed: The University of Saskatchewan’s Institutional Positioning Project

Heather Magotiaux, Vice-President, Advancement, University of Saskatchewan
Carla Vipond, Director of University Communications, University of Saskatchewan



Inspiring Investment in Advancement in times of Fiscal Restraint

Kathy Arney, Chief Development Officer, The Banff Centre



Sunday, June 5, 3:30 p.m. – 5:00 p.m.


From Vision to Practice: Defining and Measuring Alumni Engagement in a Public Campaign

Dianna DeBlaere, Project Manager, UBC Alumni Affairs, University of British Columbia
Mark Sollis, Director Alumni Services, UBC Alumni Affairs, University of British Columbia



Monday, June 6, 10:30 a.m. – 12:00 noon


Discovering Connections and Networks That Yield Results

Kathy Butler, CFRE, Director of Advancement & Alumni, Okanagan College and Executive Director of the Okanagan College Foundation
Heather Stewart, Owner, Sage Transitions
Ian MacRae, Consultant, Sage Transitions



The Value of Brand for Universities – Presidential Session

H. Wade MacLauchlan, President and Vice-Chancellor, University of Prince Edward Island