2013 Presenter Profiles

Presenter Profiles


James     AllanJames Allan,  Director, Alumni Relations, York University

With a background in communications, research, and academia, James Allan has been a member of York’s Alumni Office team for the past 8 years, and has been leading the office since 2005.

After completing his Ph.D. in Communications, James taught as a lecturer at a number of universities in Massachusetts and New York before joining the team at York. In addition to his academic experience, James has also worked in advertising at Toronto’s GreyInteractive and in publishing at New York’s AdventureHouse.

James holds degrees from University of Toronto, McGill University and the University of Massachusetts, Amherst. He figures he has been at York long enough to be considered an honorary alumnus by now!



Marie Braswell, Director of Admissions and Recruitment, Saint Mary's University

Marie has 15 years of experience in post-secondary recruitment and promotion. In her current position as Director of Admissions & Recruitment for Saint Mary's University, she is responsible for domestic and international recruitment. This comprises marketing and advertising for recruitment purposes, and extensive fieldwork for herself and her team across Canada and in over 20 countries.

Previously, Marie led recruitment for George Brown College in Toronto, spent 7 years with Nova Scotia Community College as a liaison with the Chignecto Central Regional School Board, was a curriculum researcher for the Pearson Peacekeeping Centre, and worked for the BC Ministry of Education.

Marie has a B.A. in Sociology and an M.A. in Conflict Analysis & Management (research focus on school and community conflict).



Tad Brown, Counsel, Business Affairs and Advancement, University of Toronto

Tad Brown is the Counsel, Business Affairs and Advancement at the University of Toronto, where he provides legal, business and strategic advice to the University. Tad also serves as Vice-President, U of T Hong Kong Foundation, as well as Vice-President, Associates of the University of Toronto Inc. Previously, Tad practiced Corporate, Tax, Trusts, and Estates law at the Toronto law firm McMillan.

Tad is a member of the Canadian Bar Association, the Canadian Corporate Counsel Association, the Association of Fundraising Professionals, and the Canadian Association of Gift Planners. He served as Chair on the board of directors of the Multiple Sclerosis Society of Canada, Ontario Division; Chair of the National Government Relations Committee of the Association of Fundraising Professionals; as a member of the Minister of National Revenue’s Charities Advisory Committee; member of the Executive Committee of the Ontario Bar Association, Charity and Not-For-Profit Law Section; and a director of the Association of Fundraising Professionals Canada Council. Tad is a regular speaker and contributor at national not-for-profit conferences and publications.



Malcolm D. Burrows, Head, Philanthropic Advisory Services
Scotia Private Client Group

Malcolm is a nationally known philanthropic advisor and gift planner. He spent 13 years with 3 Toronto charities before assuming his current role in 2004. Scotia Private Client Group is the largest national service provider to private foundations, and operates Aqueduct Foundation, a public foundation with donor-advised funds.

Malcolm is active as a speaker, writer, and volunteer in the charitable sector. He has worked extensively as a volunteer on tax and policy issues relating to the charitable sector. As past-chair and member of the Government Relations Committee of the CAGP (Canadian Association of Gift Planners), he has contributed to the development of new charitable tax incentives, including the elimination of capital gains on gifts of public securities.

Malcolm chaired Imagine Canada’s tax policy working group that developed the Donation Stretch Credit Proposal. His tax-policy work on gifts of private securities and taxable real estate has been published by C.D. Howe Institute. He is a member of the Technical Issues Working Group of the Charities Directorate of the Canada Revenue Agency.

Malcolm is a member of the editorial committee of the quarterly journal, The Philanthropist (www.thephilanthropist.ca). He was instrumental in the creation of Charitable Options, a category of stock options approved by the Toronto Stock Exchange in 2000. He is a member of the boards of Medécins Sans Frontières (Doctors Without Borders) Canada and The Muttart Foundation.



 Lynn Cadigan, Assistant Director, Alumni Affairs, Memorial University

After graduating from Memorial University with a B.Com. and a B.A., Lynn Cadigan started her career in the advertising business. Working with national firms in St. John’s, Ottawa, and Calgary, Lynn was responsible for clients such as SAP, The Toronto School of Business, and The Calgary Flames.

While living in Ottawa, Lynn became a volunteer for her alma matter, Memorial University, and was pivotal in developing Memorial’s Affinity Dinner program (a nationally recognized program, now in 5 locations annually).

In 2008 she accepted the position of Assistant Director, Alumni Affairs. Since joining Memorial, Lynn’s unit has grown from a 3-person team to a 7-person unit running 60 events per year, world-wide.



Jennifer G. Chesney, Associate Vice-President of University Digital Strategy, University of Alberta

Jennifer G. Chesney (MM, Yale; BM, Indiana University) is the Associate Vice-President of University Digital Strategy, the first such unit in a Canadian university to focus on the convergence of the web, digital learning, mobile and social media in student-centered products and experiences.

Her unit’s goal is for the University of Alberta to become Canada’s leader in interdisciplinary, blended learning experiences enabled by web, mobile, social networks, and IT systems capabilities.

Jennifer recently co-chaired the landmark joint-development, research-based relationship between online course provider, Udacity and UAlberta; a first for Canada. Her previous business and technology strategy roles include creating a Customer Strategies unit and managing Retail Banking IT as Managing Director at ATB Financial, Edmonton; heading R&D and Product Development at Stockhouse, Inc. Vancouver; and managing a $50 million+ portfolio of Institutional Marketing online products as Vice President at Morgan Stanley, New York.

In 1998, Jennifer founded one of the first open-source virtual media companies, NewsTrolls, Inc.



 Alvin C.W. Chung, Director, Development and Alumni Relations
McGill University, Hong Kong and Mainland China Office

Alvin is responsible for strategy formulation and tactical implementation in fundraising, as well as alumni community building in Hong Kong, Beijing and Shanghai. He plays a key role in fostering the university’s local partnerships and reputation, as well as coordinating visits of McGill faculty members and senior executives to Asia.

Alvin was previously a senior manager at the Greater China headquarters of a New York-based global top-ten management consultancy. In that role, he was head of a team to oversee corporate communications for a variety of notable clients, such as Boeing, FedEx Express, Starbucks, and Versace.



CoolmanJJason Coolman, Alumni Affairs, University of Waterloo

Jason joined the UW Office of Development in 2000, where he held roles as Development Officer, Annual Fund and Development Officer, Special Projects & Major Gifts. He assumed the role of Director, Alumni Affairs in January 2005.

Jason completed his Master’s Degree in Leadership at the University of Guelph. His major research project - entitled “The Science Behind the Art of Engaging Alumni: Linking Engagement and Impact” - uses alumni research data to build a strategic advancement model. Jason has published and presented this research at conferences in Canada, the USA and Europe.

In 2011, Jason’s professional accomplishments earned him a Rising Star award from the Council for Advancement and Support of Education (CASE).



Debbie Dankoff, Senior Philanthropic Advisor and Director of Development, Faculty of Arts, McGill University

Debbie has been active in philanthropy for over 21 years. Starting her career at Federation CJA in Montreal, she has held myriad positions related to volunteer management and fundraising.

Before taking the position of Senior Philanthropic Advisor and Director of Development for the Faculty of Arts at McGill University, where she has been for the last 7 years, Debbie spent time at her alma mater, Concordia University, as Associate, Director Major Gifts.

Debbie received her CFRE accreditation in 2005.She has lectured and consulted for numerous not-for-profit organizations, including CASE, the Just for Kids Foundation, and the Children’s Make a Wish Foundation. She received special mention and a star for her presentation at the Montreal CASE Conference.

Debbie is a book club facilitator and most recently became an acredited Personal and Professional Life Coach, and a “You Can Heal Your Life” workshop facilitator with the Louise Hay network.



Ryan Davies, Director, Advancement Communications, Carleton University

As Director of Advancement Communications, Ryan Davies gets to work in all aspects of development and alumni relations, and collaborate with the many talented advancement professionals at Carleton University. As a self-proclaimed “ideas guy,” Ryan depends on those long-suffering colleagues to let him know which of his half-baked ideas are worth keeping.

Ryan came to the post-secondary sector in 2003 after 6 years in public utilities and corporate communications in western Canada. He holds an honours degree in English from the University of Alberta, plus a public relations diploma from Edmonton's Grant MacEwan University.



 Dianna DeBlaere, Interim Director, Operations and Planning, UBC Alumni Affairs, University of British Columbia

Dianna DeBlaere began her career in advancement 10 years ago, managing the UBC Young Alumni and Career Mentoring programs. In 2006 she was part of a small team that looked at how alumni relations could be revolutionized at UBC.

Currently, Dianna is leading the Operations and Planning team, which encompasses business services and data analytics with a significant focus on tracking and measuring engagement, and using data to drive decision making.

Dianna holds a Bachelor of Arts in English Literature from the University of British Columbia.



 Sean Donaldson, Data and Analytics Analyst, Division of Advancement, York University

In 2004, Sean began working at York University in the Alumni Office. His experience in market research and data analytics provides opportunities to assess and quantify patterns and trends in alumni participation. In 2010, his role was expanded to include the broader mandate of Advancement.

Upon completing his M.A. in Sociology, Sean worked as a research analyst and methodologist in the educational publishing and pharmaceutical industries in the USA before returning to Canada to work at York University.

Sean has degrees from The University of New Brunswick and The University of Maryland at College Park.




Peter G. Fardy, Chief Development Officer and Assistant Vice-President, External, Dalhousie University

Peter oversees all fund development programs at Dalhousie University. He joined Dalhousie following 5 years as Vice-President, Advancement at St. Francis Xavier University.

Previously, he held the positions of Vice-President, Corporate Development with X-wave Solutions Inc., and a number of leadership positions with Aliant and one of its predecessor companies, MT&T.

Peter, native of St. John’s, Newfoundland, holds a B.A. (Economics) from University of Toronto, an M.B.A. from Dalhousie, and an Executive Program diploma from the University of Michigan Business School.




Leslie GascoigneLeslie Gascoigne, Vice-President, Director of Client Services, Trampoline Branding

A proud Haligonian and graduate of Saint Mary’s University (BComm ‘86), Leslie began her career in advertising 20 years ago when she joined Bruce Law & Associates in Halifax, where she worked on such brands as Central Trust and McDonald’s (Atlantic Region).

For 12 years, Leslie honed her strategic brand-building skills in Vancouver, Canada’s hottest creative market. There she had the benefit of working with some of the most creative and strategic advertising brand builders in the industry. During her time with TBWA Vancouver and BBDO Vancouver, Leslie worked with such clients as Shaw Cablesystems, BC Lottery Corporation, BCTel (currently Telus), Stentor, AGT, BC’s Children’s Hospital, MT&T, U TV (now Global Vancouver) and Grouse Mountain.

Leslie has also had much experience in spearheading qualitative research projects on behalf of clients, working with moderators to craft focus groups that use innovative, projective, “account planning” techniques to uncover consumer insights.

While living in Whistler for 3 years, Leslie freelanced as a marketing and communications specialist, working on event-based marketing initiatives for Whistler/Blackcomb. She acted as the Director of Client/Sponsor Relations for 2 years on the World Ski and Snowboard Festival, and was a key organizer of Reunion 2000, an event aimed at inviting former Whistler residents back to the village for a celebration around the millennium.

At Trampoline, she leads the Saint Mary’s University, Halifax Shopping Centre, and Nova Scotia Department of Health and Wellness accounts. She also led the work for Discover Saint John. She helps the account team manage relationships and see the big picture, while they also take care of details like deadlines and budget control reports.



Tara S. George, CFRE
Senior Vice President, Lead, Search Practice, KCI

With over a decade of experience as a front-line fundraiser, and several years at the helm of KCI’s search practice, Tara George brings a mix of leadership and experience to her role as a Consultant. A respected development professional with extensive networks across the country, Tara has demonstrated her skill at reaching out and matching advancement professionals with suitable career opportunities.

In addition to achieving the CFRE designation, Tara holds an M.B.A. from McMaster University, a B.Ed. from the University of Toronto, and a B.Sc. from the University of Guelph.

Tara has served in a variety of volunteer roles on the executive of the Canadian Association of Independent Schools’ Advancement Professionals network, Council for the Advancement and Support of Education (CASE) and the Canadian Council for the Advancement of Education (CCAE). She is also a member of the Resource Development Committee for Habitat for Humanity Toronto, and sits on the Advisory Committee for Ryerson University's Fundraising Management certificate program.

Tara is an active volunteer with AFP Greater Toronto Chapter, and currently serves as Chair of the AFP Essentials of Fundraising education program.



 Wade Hall, Associate Vice President, Development, York University

As AVP, Development within the new Division of Advancement, Wade Hall oversees the full scope of activities related to fundraising at York University.

Prior to joining York, Wade worked at Queen’s University for 16 years in roles ranging from student fundraiser and Director, Annual Giving to Executive Director, Development.

Wade has 14 years of senior management experience in Advancement, including leadership roles in York University’s $207M York to the Power of 50 campaign and Queen’s University’s $262M Campaign for Queen’s.

Wade is a graduate of RMC, B.A. (Honours), and Queen's, M.A. (History), M.P.A.



David Herle, LL.B.

David Herle is a principal partner with The Gandalf Group. He has been a nationally recognized leader in public opinion research, strategic advice, and communications strategies for almost 20 years. Currently, he is most active in advising private-sector clients about brand image and reputation management in virtually every sector of the economy.

David Herle was the National Campaign Chair for the Liberal Party in the 2004 and 2006 general elections, as well as for the Leadership campaign of the Right Honourable Paul Martin in 2003. He is a frequent commentator about politics on the CBC National News, CBC News Network, and major newspapers in Canada, including a bi-weekly appearance on CBC National News as part of “The Insiders” panel. He has twice been the subject of One on One interviews with CBC's Peter Mansbridge. David is also a regular contributor to Business News Network and in the Globe and Mail Report on Business about business attitudes and behaviour.


 Brant Hinkey , Regional Programs Officer, McGill University Alumni Relations Office

Brant Hinkey is a Regional Programs Officer in the McGill University Alumni Relations Office. Brant began his career in post-secondary education in 2004 as a student recruiter with MacEwan University in Edmonton, Alberta. He then became the Manager of National Student Recruitment at Edmonton’s University of Alberta in 2008. Over the past two years, Brant has worked with McGill’s Alumni Relations team and collaborated with alumni branches around the world and coordinated general, targeted, and campaign-related events in places such as Toronto, New York, San Francisco, Hong Kong and London.



 Lynn Hruczkowski, Director, Advancement Events, University of Alberta

Lynn Hruczkowski, Director, Advancement Events, has 23 years of experience in university advancement. A graduate of the University of New Brunswick (UNB), Lynn managed Annual Giving programs at both UNB and McMaster University, where she also established the Donor Relations program.

Lynn joined the UAlberta team in 2001 as Manager, Donor Relations and Stewardship. An enthusiastic volunteer, Lynn served on the 2005 and 2010 CCAE Conference Committees as Program Co-chair; she has also spoken at past CCAE and CASE conferences. During her career, Lynn has been the lead event organizer for numerous campaign celebrations, donor dinners, and lots of great parties!



Tyson HynesTyson Hynes, Co-Creative Director, Trampoline Branding

Tyson’s connection to the advertising industry began as a student at the Nova Scotia College of Art and Design (now NSCAD University), where he put himself through school by storyboarding TV commercials for the likes of Mövenpick, Moosehead, and McCain’s. After a one-year stint studying typography and type design at the Unversitäts Gesamthochschule Essen in Germany, he returned to Halifax to graduate with a Bachelor of Design in Communications Design from NSCAD in 1997.

Tyson has since worked with a variety of agencies, such as Grey, AMW, Colour, and Extreme, as well as a 3-year period running his own boutique creative shop in Toronto: Kilo Communications. His work has been recognized by the industry with awards from Marketing, London International Advertising Awards, Extra Awards, Applied Arts, ICE Awards, and Design Edge; including a number of award-winning and highly effective campaigns in the digital and social media domain.

Tyson has been fortunate to work with a range of blue-chip clients, such as CitiBank, Labatt, Telus, Canadian Tire, McDonald’s, and Hydro One – as well as notable local brands such as ALC, NSLC, Bell Aliant, Irving, Moosehead, Atlantic Film Festival, Nova Scotia Tourism, and many more. Samples of his favourite recent work include projects for Saint Mary’s University and Shelter Nova Scotia; social media and on-line campaigns for Nova Scotia Department of Health and Wellness and Halifax Shopping Centre; and a complete re-brand for the City of Saint John.

Tyson is an active member of the Atlantic Canadian design community and has been a judge on numerous local and national industry award shows.



JanzenLeah Janzen, Director, Office of the Vice-President (External), University of Manitoba

An award-winning journalist and communications professional, Leah Janzen joined the University of Manitoba’s External Relations division in 2006. As Associate Director, Marketing Communications Office, Leah played an integral role in designing and leading the complete restructuring of the marketing communications function at the University of Manitoba.

Along with her colleagues, Leah took a 12-person Public Affairs bureau and transformed it into a fully-integrated Marketing Communications Office, now home to over 40 professionals focused on client relations, brand alignment, integration, collaboration, and excellence across the institution. Since the restructuring, the Marketing Communications Office has been recognized with 26 local, national, and international awards for its innovative and creative marketing campaigns and communications efforts.


Michael Johnston, President, Hewitt and Johnston Consultants

Michael Johnston is the President and founder of the global fundraising agency, Hewitt and Johnston Consultants.

He has been a fundraiser for 24 years, and has worked with hundreds of nonprofit organizations in Canada, the U.S., Europe, Latin America, and Asia Pacific.

Mike is an expert in direct response fundraising innovation and integrated campaigning - especially in the use of new media technologies and their integration with traditional fundraising methods. He is the author of The Fund Raiser's Guide to the Internet and The Nonprofit Guide to the Internet, and the editor of two books: Internet Strategies: Best Practices for Marketing, and Direct Response Fund Raising: Mastering New Trends for Results. Mike is also a contributor many other fundraising books and magazines.

Mike was a founding Board member of the Washington-based e-Philanthropy Foundation, and was the first Chair of its Education Committee. Michael was also the founding Foundation Chair for the first global charity online lottery, www.globelot.com.



Karen Kanigan, Manager, Alumni Services, University of British Columbia Alumni Association

Karen specializes in alumni affinity and travel programs, working closely with alumni relations, communications, and business development professionals to build and grow revenue and alumni engagement.

Karen has over 11 years of experience in marketing, business development and relationship management within entrepreneurial areas at BCIT (British Columbia Institute of Technology) and UBC Alumni Association. She completed her MBA in Executive Management, specializing in Leadership, from Royal Roads University in 2008.



KearseyJohn Kearsey, Vice-President (External), University of Manitoba

As Vice-President (External), John Kearsey leads an award-winning External Relations team dedicated to securing funding, talent, and advocacy for the University of Manitoba. His team delivers communications and engagement programs that inspire deep, long-term relationships with alumni, key stakeholders, and potential partners.

John’s visionary leadership prompted transformational change within the External Relations division, including a full restructuring of the Marketing Communications Office and significant redevelopment in Donor Relations and Alumni Relations.

Throughout his career, John Kearsey has led and been part of teams that have achieved success in multi-million dollar fundraising campaigns, working with donors and alumni around the globe. He is active in local and national philanthropic communities and is a member of the Board of Directors of the Royal Manitoba Theatre Centre and the Terry Fox Humanitarian Award Program.

Originally from Newfoundland, John has participated in several leadership and management-development programs, including the Harvard University Business School High Potential Leadership Program. He is also a recipient of the prestigious Terry Fox Humanitarian Award.



Heather Magotiaux, Vice-President, University Advancement, University of Saskatchewan

In her role as Vice-President, University Advancement at the University of Saskatchewan (U of S), Heather Magotiaux leads a team of more than 100 professionals in the areas of Alumni Relations, Development, Communications, Advancement Services, First Nations and Métis Engagement, Outreach and Engagement, and Finance and Trusts.

Under Heather’s leadership, the U of S advancement team was responsible for the $150 million Thinking the World of Our Future campaign, the largest campaign in the University’s history. Heather also led an institution-wide team in the development of a university positioning project, with the goals to reflect the university’s history, build on its strategic directions, and pinpoint the university’s place in the Canadian post-secondary education sector. This project was awarded the 2011 Gold Hermes Creative Award (Company Branding).

A graduate of the University of Regina, Heather has served as university liaison for the Government of Saskatchewan’s Department of Post-Secondary Education and Skills Training, Director of Communications at the U of S and Vice-President, Advancement at St. Francis Xavier University in Nova Scotia.

In 2004, Heather was appointed as the first Vice-President of Advancement at the U of S. She has received numerous awards for her work from the Canadian Council for the Advancement of Education, the Council for the Advancement and Support of Education, the National School Public Relations Association, and the International Association of Business Communicators.



Anne-Marie Middel, Associate Director, Alumni Advancement, McMaster University

Anne-Marie stumbled happily into alumni relations after a short stint at the Auckland School of Business, and has spent the following 16 years in the field at her alma mater, McMaster University.

Anne-Marie spent many years dedicated to affinity programs and is currently Associate Director, Alumni Advancement. In this role, she is responsible for managing a diverse alumni program for McMaster’s 154,000 alumni and supporting the work of the Association Board of Directors.



Jennifer O'Neill, Associate Director of Development & Campaign Director, Memorial University of Newfoundland

Jennifer has been fundraising professionally for almost a decade, and presently holds the position of Associate Director, Development & Campaign Director at Memorial University. She directs the major gift, annual fund, planned giving, and stewardship teams University-wide.

Prior to this role Jennifer worked as a Senior Faculty Development Officer at Memorial, and a Development Associate at the Epcore Centre for the Performing Arts in Calgary.

In addition to fundraising, Jennifer has extensive experience as a Director on numerous not-for-profit boards in Newfoundland and Alberta. Currently, she is a Director and the Vice-Chair of Lady Cove Women’s Choir Board.



Kylie Patrick, Annual Giving Officer, Carleton University

As one of Ryan Davies’ “long-suffering” colleagues, Kylie gets to help identify and refine the ideas that will strengthen the relationship between annual donors and Carleton University. After years of steady growth in annual giving, Kylie embraced the potential of project-based, crowd-sourced funding to kickstart philanthropy among recent graduates and new donors.

Kylie has worked in the fundraising sector for more than 13 years, the last 7 in annual giving at Carleton. Kylie graduated in 1999 from Trent University with an honours degree in Canadian Studies and Politics, and is working toward her CFRE.



Shona Perry-Maidment, Director of the Office of Student Recruitment, Memorial University

Shona Perry-Maidment has been in the role of Director of the Office of Student Recruitment at Memorial University since 2008. As the first Student Recruitment Officer for Memorial, and having worked in the recruitment area since 1996, Shona has seen a lot of change - not only in the institution but to the recruitment profession.

With a declining provincial target market, a significant shift in institutional leadership, and a reduction in available resources, Shona has learned to work with her team to do more with less, creatively.

Shona holds a Master of Education degree from Memorial, as well as bachelor degrees in education and arts.



Trudy Pound-Curtis, Assistant Vice- President, Finance, and Chief Financial Officer, York University

Trudy joined York University in Toronto as the AVP Finance & CFO in December 2002. Her responsibilities include setting strategic direction and oversight of the University’s finances, including budget planning, treasury, pension and endowment management, procurement, insurance and risk management, and research support. Ms. Pound-Curtis’ career in higher education spans more than 24 years.

Trudy has an undergraduate degree in Business from Saint Mary’s University and is a Fellow of the Canadian Institute of Chartered Accountants of Newfoundland.

Trudy has been awarded the Ken Clements Distinguished Service Award in University Administration from CAUBO (Canadian Association of University Business Officers), the Distinguished Leadership Award from the Council of Finance Officers – Universities of Ontario, and the President’s Award for Exemplary Service from Memorial University.



Pozega OsburnDebra Pozega Osburn, Vice-President (University Relations), University of Alberta

Debra Pozega Osburn, Ph.D., is the Vice-President (University Relations) at the University of Alberta. She first joined the university in January 2007 as Associate Vice-President (External Relations) and became Interim VP in September 2009.

Debra’s responsibilities include strategic communications, media relations, creative direction, government relations, web development, and community relations. She also oversees the U of A's Calgary Centre, which serves as a gateway to its campuses in Edmonton and Camrose, Alberta.

Debra is also responsible for the crisis communication plan, a critical part of the university's emergency response plan; and she works with targeted external institutes to enhance the university’s image and reputation. Debra is a recognized expert on post-secondary external relations, with particular expertise in integrated stakeholder relations and communications programs that must be effective across institutional boundaries.

She holds a doctorate in American Studies, and is a frequent presenter on best practices to professional organizations.



 Sean Price, Associate Vice President, Alumni Relations, University of Alberta

Sean Price is Associate Vice-President, Alumni Relations at the University of Alberta.

He is a graduate of the University of Alberta (BCom ’95), as well as the University of Notre Dame (MBA ’01).

Sean spent 13 years with the Edmonton Oilers Hockey Club. During that time he held roles including Director, Marketing and Vice-President, Ticket Sales. He was instrumental in the planning of the Heritage Classic, as well as marketing campaigns throughout the Oilers’ 2006 Stanley Cup run.



 Tracy Salmon, Director, Alumni Programs, University of Alberta

Tracy Salmon is a double graduate of the University of Alberta, earning a Bachelor of Arts in 1991 and Master’s in Science in 1996.

As Director, Alumni Programs, Tracy oversees alumni engagement via the University of Alberta’s alumni chapters, branches, education programs, special events, and volunteer programs.

With over 13 years of experience in the area of Alumni Relations, Tracy has first-hand experience with many successful (and some less than successful) initiatives to share with fellow Advancement professionals.



Sargeant GreenwoodErin Sargeant Greenwood, CFRE
Associate Vice President, Development, University of Waterloo

An experienced fundraising professional, Erin Sargeant Greenwood is the Associate Vice President, Development at the University of Waterloo. Erin’s responsibilities include development and implementation of university fundraising strategy, leadership of the university’s central development fundraising teams and programs, and support of the faculty and college advancement teams.

With a career spanning 16 years, Erin has been an active team member at educational institutions including Nipissing University, York University, and Branksome Hall, and as a consultant at KCI (Ketchum Canada Inc). During her 7 years at KCI, Erin successfully led two hospital campaigns and worked with more than 15 not-for-profits in every sector as Associate Vice President, Central Region.

Erin is a graduate of Wilfrid Laurier University and a member of CASE, CCAE, CAGP and AFP. Erin’s past volunteer roles include co-chair of the Programming Committee for the 2012 CCAE National Conference, and membership on the 2012 National Philanthropy Day Awards Committee (Golden Horseshoe Chapter). Erin is a former Board member of the AFP Golden Horseshoe Chapter and Chair of the 2010 Golden Horseshoe National Philanthropy Day celebrations.



SollismMark Sollis, Associate Vice-President, Alumni, University of Calgary

After serving as a Senior Director within UBC Alumni Affairs, Mark Sollis was appointed in April 2012 as the first Associate Vice-President, Alumni at the University of Calgary. His PSE experience in external relations, student affairs, and administrative services includes roles in media, alumni and government relations; strategic counsel to post-secondary executives; budget and finance; and major project management.

Mark was appointed in spring 2013 to the CASE Commission on Alumni Relations. Previously he served on Alberta’s Commission on Learning, and led recommendations in early childhood development and post-secondary preparation.

Mark holds a Bachelor of Applied Communications (Journalism) from Mount Royal University and is currently completing a Masters of Arts in Professional Communication (International and Intercultural Communications) at Royal Roads University.



St-CyrLouis St-Cyr, Vice president – Quebec, KCI

Prior to joining KCI as Vice President – Quebec, Louis St-Cyr was Vice President of the Saint-Boniface Hospital Foundation where he was responsible for the development team and the philanthropic activities of the foundation, from September 2011 to February 2013.

Louis St-Cyr’s background includes strong management and fundraising experience in the education sector. From 2006 to 2011, as Director of the Advancement Office, he was responsible for the fundraising activities at the Université de Saint-Boniface, where he successfully led the first capital campaign of the institution, the Campagne Vision.

A gifted communicator, Louis St-Cyr has extensive experience in hosting and organizing various special events, hosting national and international conferences, Alumni events, press conferences, and donor events, to name a few.

Louis St-Cyr holds a Bachelor of Arts from the University of Manitoba and a Certificate in Fundraising Management from the University of Indiana. He is an active and valued volunteer who has held positions on several boards of directors. From 2007 to 2011, he served as Vice-President of the Canadian Council for the Advancement of Education.



Maeve Strathy, Alumni Development Officer, Trinity College School

Maeve Strathy had her start in alumni relations and development when she took on a position as a student caller in Wilfrid Laurier University’s Annual Giving Call Centre. She was then promoted to student supervisor, a position she held for over 3 years. Maeve was hired by Trinity College School in 2010 as Alumni Development Officer. In her position she engages grads of the last decade in fundraising and programming, organizes alumni events, manages the alumni mentorship program, and more! In her spare time, Maeve works on her philanthropy-themed blog: www.whatgivesphilanthropy.com.