CCAE 2013 Schedule at a Glance



Friday, June 7
8:30 a.m. –
4:30 p.m.
Pre-conference for New Professionals in Educational Advancement Workshop

See separate program
Saturday, June 8
8:00 a.m. –
12:45 p.m.

Self-organized tours
12:45 –
1:00 p.m.
Welcome/Opening Ceremonies
1:00 –
2:15 p.m.
Opening Keynote Speaker: General Rick Hillier
2:15 –
3:00 p.m.
Opening of Exhibit Hall; Networking Break
3:00 –
4:30 p.m.
 Session 1-1st Professional Development Sessions
Development  How to Knock Down a Silo with a Hammer: A Roadmap to Execute Flawless, Cross-channel, Integrated fundraising

Hewitt and Johnston Consultants, University of British Columbia, University of Toronto
Presenters: Michael Johnston, Dean Hughes & Elain Evans
Alumni Relations Celebrating Alumni Milestones: Building Partnerships, Engagement and Revenue

Institutions: UBC Alumni Association, McMaster University, Manulife
Presenters: Karen Kanigan & Anne-Marie Middel

& Marketing
Build a Stronger, More User-friendly Top-level Website

Université Laval
Presenter: Martin Boucher


Doing More with Less: Using New-Age Communications in Student Recruitment Outreach

Institution: Memorial University
Presenter: Shona Perry-Maidment  

Senior Leaders

The University Campaign that Revolutionized a Province

Institution: KCI (Ketchum Canada Inc.) & Memorial University of Newfoundland
Presenters: Michael Logue & Penny Blackwood

4:30 –
6:30 p.m.
Free Time
6:30 p.m.
Buses to Opening Reception
7:00 –
9:00 p.m.
Opening Reception at The Rooms
9:00 p.m.
Free Evening
Sunday, June 9
7:30 –
8:30 a.m.
Breakfast & Roundtable Discussions
8:30 –
9:30 a.m.
Keynote Speaker: Jeffrey Simpson
9:30 –
10:00 a.m.
Refreshment Break in the Exhibit Hall
10:00 –
11:30 a.m.
 Session 2 - 2nd Professional Development Sessions
Development  Cultivating Intermediate-Level Donors

Institution: KCI (Ketchum Canada Inc). & Université de Moncton
Presenters: Louis St Cyr & Linda Schofield


Hiring & Training Non-Traditional Candidates for Development Positions

Institution: Memorial University of Newfoundland
Presenter: Jennifer O'Neill

Alumni Relations Strategic Advancement Events

Institution: University of Alberta
Presenters: Sean Price, Lynn Hruczkowski & Tracy Salmon
& Marketing
How to Get the Most Out of Working With an Agency

Institution: Trampoline Branding & Saint Mary's University
Presenters: Leslie Gascoigne, Marie Braswell & Tyson Hynes

Senior Leaders

Endowments: Reconciling Forever with Today

Institution: Scotia Private Client Group, University of Toronto, York University
Presenters: Malcolm Burrows, Tad Brown, Trudy Pound-Curtis

11:30 a.m. –
1:00 p.m.
Prix d'Excellence Lunch
Supported by Tempo Framing Systems
1:00 –
2:30 p.m.
 Session 3 - 3rd Professional Development Sessions
Development  The Next Wave of Gift Planning

Institution: Scotia Private Client Group
Presenter: Malcolm Burrows
Alumni Relations Inputs, Outputs and Outcomes - Working Towards a Common Language in Alumni Engagement and Metrics

Institutions: Universities of Waterloo, Calgary, British Columbia & York University
Presenters: Diana DeBlaere, Jason Coolman, James Allan, Sean Donaldson & Mark Sollis

& Marketing
From Treading Water to Trailblazers - Moving From a Decentralized Marketing & Communications Model to a Centralized Operation

Institution: University of Manitoba
Presenters: John E. Kearsey, Leah Janzen

Senior Leaders Building Your People Pipeline - Creating a Continuous Recruitment and Retention Program

Institution: KCI (Ketchum Canada Inc.) & University of Waterloo
Presenters: Tara George & Erin Sargeant Greenwood
2:30 –
3:00 p.m.
Refreshment Break in the Exhibit Hall
3:00 –
4:00 p.m.
Plenary Session : The President’s Perspective
6:00 –
7:00 p.m.
CCAE Gala Awards Reception
7:00 –
9:00 p.m.
CCAE Gala Awards Dinner
Supported by TD Bank
Monday, June 10
7:45 –
9:00 a.m.
Breakfast & CCAE Annual General Meeting
9:00 –
10:00 a.m.
Keynote Speaker: Jessica Holmes
10:00 –
10:30 a.m.
Refreshment Break in the Exhibit Hall
10:30 a.m. –
12:00 noon
 Session 4 - 4th Professional Development Sessions
Development  Incentive-Based Compensation in Development: A Case Study

Institution: Dalhousie University
Presenter: Peter Fardy
Alumni Relations Alumni Mentorship Programs: Connecting, Engaging, and Tapping In

Institution: Trinity College School
Presenter: Maeve Strathy
& Marketing
Reputation Management

Institution: Gandalf Group
Presenter: David Herle

Senior Leaders

Best Practices in Managing Effective Leadership Transitions

Institution: University of Saskatchewan & University of Alberta
Presenters: Heather Magotiaux & Debra Pozega-Osburn

12:00 noon –
1:30 p.m.
Presentations from the 2012 TD Insurance Meloche Monnex Fellows
1:30 –
3:00 p.m.
Session 5 - 5th Professional Development Sessions
Development  Major Gifts: Descartes to Deepak

Institution: York University
Presenter: Wade Hall
Alumni Relations  Revving Up Your Reunion… Planning, Promoting & Pulling Off a Memorable Event . . . When You Don’t Have a Football Team

Institution: Memorial University of Newfoundland
Presenter: Lynn Cadigan


100 Great Ideas in Alumni Relations

Institution: Ryerson University
Presenter: Tyler Forkes

& Marketing
The Role of Digital Strategy in External Portfolios

Institution: University of Alberta
Presenter: Jennifer Chesney


Senior Leaders

Open Forum for Senior Leaders

3:00 –
3:15 p.m.
Stretch Break
3:15 –
4:15 p.m.
Closing Keynote Speaker: Noel O'Dea
4:15 –
4:30 p.m.
Closing Remarks
Gather in hotel lobby for walk to George Street
6:30 –
CCAE Social Night "Rally in the Alley"
Supported by MBNA Canada