2017 Prix D'Excellence Category Descriptions

Category 1: Best Alumni Event

Eligibility: This category includes individual alumni events such as social or networking activities, educational alumni events, and alumni receptions. Events may be annual or one-time. Events related to fundraising or development should be submitted in Category #2.

Submission requirements: Please note the costs for the event, and include digital/ scanned copies of any materials designed for the event such as invitations, programs, and brochures, along with any media coverage (internal or external) of the event. No hard-copy submissions are permitted for this category. Please submit digital or electronic copies of the materials.

Judging Criteria: Judges will look for a clear sense of qualitative and quantitative goals in alignment with institutional goals; evidence of effective planning, innovative ideas, good return on investment; and conclusive evidence of success, including interest, attendance, volunteerism, media coverage, uniqueness, and future impact on the institution.

 

Category 2: Best Development Event

Eligibility: This category includes one-time events or a series of activities relating to a fundraising program, such as donor recognition celebrations, gift announcements, campaign events (launches, milestones, closing events), annual fund events, and other related development-focused events.

Submission Requirements: Please note the costs for the event, and include digital/ scanned copies of any materials designed for the event such as invitations, programs, and brochures, along with any media coverage (internal or external). No hard-copy submissions are permitted for this category. Please submit digital or electronic copies of the materials.

Judging Criteria: Judges will look for a clear sense of qualitative and quantitative goals in alignment with institutional goals; evidence of effective planning, innovative ideas, good return on investment; and conclusive evidence of success, including interest, attendance, volunteerism, media coverage, uniqueness, and future impact on the institution.

 

Category 3: Best Special Event

Eligibility: Included in this category are individual one-time special events such as open houses, building dedications, and anniversary galas aimed at various constituencies. Alumni or Development events, recurring open houses, and annual events should be submitted in either Category #1 or Category #2.

Submission Requirements: Please note the costs for the event, and include digital/ scanned copies of any materials designed for the event such as invitations, programs, and brochures, along with any media coverage (internal or external). No hard-copy submissions are permitted for this category. Please submit digital or electronic copies of the materials.

Judging Criteria: Judges will look for a clear sense of qualitative and quantitative goals in alignment with institutional goals; evidence of effective planning, innovative ideas, good return on investment; and conclusive evidence of success, including interest, attendance, volunteerism, media coverage, uniqueness, and future impact on the institution.

 

Category 4: Best Alumni Initiative

Eligibility: A wide variety of initiatives and programs are eligible for consideration. Entries may include one-time activities or initiatives that take place over a period of time. Examples include alumni strategies, communications, programs, award activities, services, benefits programs, etc. Alumni events should be submitted in Category #1.

Submission Requirements: Please include the complete costs for the initiative, including digital copies of any supporting materials designed for the initiative. Qualitative and quantitative goals should be outlined in relation to the overall institutional goals. No hard-copy submissions are permitted for this category. Please submit digital or electronic copies of the materials.

Judging Criteria: Judges will look for a clear sense of qualitative and quantitative goals in alignment with institutional goals; evidence of effective planning, innovative ideas, good return on investment; and conclusive evidence of success, including participation, uniqueness, strategic outcomes, and future impact on the institution.

 

Category 5: Best Fundraising Initiative

Eligibility: A wide variety of initiatives are eligible for consideration. Entries may include one-time activities or initiatives that take place over a period of time, and can reflect fundraising at any target level, including annual, major, or planned giving fundraising. Examples include annual fund strategies, proposals, solicitation communications, acquisition, renewal and cultivation programs. Annual Fund/Development events should be submitted in Category #2, and fundraising materials should be submitted in Category #8.

Submission Requirements: Please include the complete costs for the initiative, including digital copies of any supporting materials designed for the initiative. Qualitative and quantitative goals should be outlined in relation to the overall institutional goals. No hard-copy submissions are permitted for this category. Please submit digital or electronic copies of the materials.

Judging Criteria: Judges will look for a clear sense of qualitative and quantitative goals in alignment with institutional goals; evidence of effective planning, innovative ideas, good return on investment; and conclusive evidence of success, including funds raised, participation, and future impact on the institution.

 

Category 6: Best Donor Relations Initiative

Eligibility: A wide variety of initiatives are eligible for consideration. Entries may be one-time activities or initiatives that take place over a period of time, including initiatives related to donor recognition, appreciation, and stewardship; donor/accountability reporting; customer service; or other donor-focused initiatives. Donor events should be entered into Category #2.

Submission Requirements: Please include the complete costs for the initiative, including digital copies of any supporting materials designed for the initiative. Qualitative and quantitative goals should be outlined in relation to the overall institutional goals. No hard-copy submissions are permitted for this category. Please submit digital or electronic copies of the materials.

Judging Criteria: Judges will look for a clear sense of qualitative and quantitative goals in alignment with institutional goals; evidence of effective planning, innovative ideas, good return on investment; and conclusive evidence of success, including funds raised, participation, and future impact on the institution.

 

Category 7: Best Community Outreach Initiative

Eligibility: This category includes initiatives that involve internal and/or external community members in the life and work of your institution – enhancing the town-and-gown relationship. Examples include service-learning outreach initiatives, local collaborative fundraising drives, community literacy programs, and student/community volunteer interactions.

Submission Requirements: Please include the complete costs for the initiative, including digital copies of any supporting materials designed for the initiative. Qualitative and quantitative goals should be outlined in relation to the overall institutional goals. No hard-copy submissions are permitted for this category. Please submit digital or electronic copies of the materials.

Judging Criteria: Judges will look for a clear sense of qualitative and quantitative goals in alignment with institutional goals; evidence of effective planning, innovative ideas, good return on investment; and conclusive evidence of success; including a notable, positive increase in the relationship between your institution and the community within which it resides.

 

Category 8: Best Fundraising Materials

Eligibility: This category recognizes excellence in fundraising materials designed to attract support for major institutional fundraising initiatives such as a capital, anniversary, annual or research campaigns. Your institution’s most current fundraising materials are eligible, and must have been developed and released in the eligible time period.

Submission Requirements: Please include the complete costs for development and production of the fundraising materials. Qualitative and quantitative goals should be outlined in relation to overall institutional goals. No hard-copy submissions are permitted for this category. Please submit digital or electronic copies of the materials.

Judging Criteria: Judges will look for a clear sense of qualitative and quantitative goals in alignment with institutional goals; the clarity of your fundraising goals; the writing, design, structure and imagery of your materials; good return on investment; and how these all combine to capture the unique qualities of your institution.

 

Category 9: Best Issues / Crisis Management

Eligibility: Entries in this category should display prompt, effective management of a single issue  (or series of related issues) or crisis that posed a significant threat to the school’s reputation, financial status, fundraising goals and / or community relations. Results should demonstrate good judgment, nimble decision making, excellent communication and innovative methods used to manage the issue(s) or crisis.

Submission Requirements: Please include a timeline of the issue(s) or crisis and aftermath, including digital copies of any supporting materials designed to manage the situation and communicate with constituents. Please summarize the response generated by print and electronic media, including tone, usage and coverage of key messages. No hard copy submissions for this category.

Judging Criteria: Judges will look for a clear sense of message alignment with institutional goals; evidence of effective management and communication; and conclusive evidence of success in reaching external media and key constituencies, including responses and follow-up.

 

Category 10: Best Website 

Eligibility: This category recognizes excellence in the development of institutional websites, intranets, virtual tours, mobile sites and micro-sites, constituent-specific portals, and interactive web services. E-mail communications should be submitted to Category #12; social media to Category #22.

Submission Requirements: Submit the address for the site to be entered as well as the address of your institution’s official home page. Please describe the process used to develop the page and the complete costs for the development. Qualitative and quantitative goals should be outlined in relation to the overall institutional goals. No hard-copy submissions are permitted for this category.

Judging Criteria: Judges will look for a clear sense of qualitative and quantitative goals in alignment with institutional goals; the efficacy and appropriateness of the page for the intended audience; design, creativity, good return on investment; and how these all combine to capture the unique qualities of your institution and its brand identity. Judges will also asses the overall effectiveness in communicating information or a message; usability and navigation; mobile accessibility; innovation, interactivity, and design.

 

Category 11: Best Print Magazine

Eligibility: This category is not limited by size of institution or budget. This category includes all general and special-interest magazines sent to alumni or other external audiences (e.g., research, fundraising, alumni, or university magazines). Entries in this category must have a printed component; online magazines should be submitted in Category #12.

Submission Requirements: Please include the annual operating budget, which includes all expenses related to staffing, design, printing, and freelance photography and writing. Please also indicate all advertising revenues separately. Only one issue of the magazine may be submitted for consideration, and must be submitted by hard copy; please mail 5 copies of the magazine to the CCAE National Office as per the entry process instructions.

Judging Criteria: Judges will look for a clear sense of qualitative and quantitative goals in alignment with institutional goals; the writing, editing, design and imagery of your magazine; good return on investment; and how these all combine to capture the unique qualities of your institution.

 

Category 12: Best Online Publication 

Eligibility: This category includes all online general and special interest newsletters, magazines, or other publications sent to alumni or other external audiences (e.g., research, fundraising, alumni, or university magazines). Printed magazines should be entered in Category #11; printed newsletters or flyers in Category #14; and Reports to Donors in Category #13.

Submission Requirements: Please include the annual operating budget, which includes all expenses related to staffing, design, freelance photography and writing. Please also indicate all advertising revenues separately. Include the link to view the online publication in your entry. No hard-copy submissions are permitted for this category.

Judging Criteria: Judges will look for a clear sense of qualitative and quantitative goals in alignment with institutional goals; the writing, editing, layout, design, imagery, usability and navigation of your publication; good return on investment; and how these all combine to capture the unique qualities of your institution.

 

Category 13: Best Report to Donors

Eligibility: Entries in this category may be institutional or departmental, and they may include either online or print deliveries. This award is based on excellence in concept, graphic design, layout and editorial content in communicating your institution’s sense of accountability to its donors and other key constituents. The most recent report to donors published during the period of eligibility by your institution may be entered.

Submission Requirements: Please include the annual operating budget, which includes all expenses related to design, printing, freelance photography and writing. If your submission is an online report, please include the link to view it online. Printed reports to donors should be submitted via hard copy; please mail 5 copies of the report to the CCAE National Office as per the entry process instructions. Online publications will be assessed for usability and navigation.

Judging Criteria: Judges will look for a clear sense of qualitative and quantitative goals in alignment with institutional goals; quality of writing, editing, layout, design, and imagery; alignment with best practices in donor communication and stewardship; good return on investment; and how these all combine to capture the unique qualities of your institution. Hard copies are accepted in this category. Online publications will be assessed for usability and navigation.

 

Category 14: Best Brochure, Newsletter, or Flyer

Eligibility: This category is for brochures (any multi-page publication with saddle-stitched or bound pages), flyers (any single printed sheet folded in any manner, or circulated unfolded) or newsletter (any multi-page periodical, usually but not necessarily page size 8.5 by 11 inches, printed on paper stock, comprising mainly short news and information articles, usually published more than once per year). Audiences for brochures, newsletters or flyers may be internal or external, and all documents should be designed to convey information in a brief, interesting and effective manner. Examples may include mailing inserts, flyers for notice boards, informational `take-aways’ or handouts. Online editions of the above should be submitted in Category #12.

Submission Requirements: Please include the complete operating budget, which includes all expenses related to staffing, design, printing, freelance photography and writing. Hard copies are required for this category; please mail 5 copies of the brochure, newsletter or flyer to the CCAE National Office as per the entry process instructions.

Judging Criteria: Judges will look for a clear sense of qualitative and quantitative goals in alignment with institutional goals; the writing, editing, layout, design, and imagery; good return on investment; and how these all combine to capture the unique qualities of your institution.

 

Category 15: Best PR/Marketing/Communications Initiative

Eligibility: A wide variety of initiatives are eligible for consideration, and may include one-time activities or initiatives that take place over a period of time. Examples include communications initiatives for internal or external audiences, news releases, crisis/issues management, government relations, or media relations activities demonstrating overall excellence or innovation in methods used to obtain coverage in external media and constituencies.

Submission Requirements: Please include the complete costs for the initiative, including digital copies of any supporting materials designed for the initiative. Qualitative and quantitative goals should be outlined in relation to the overall institutional goals. Please summarize the response generated by print and electronic media, including tone, usage and coverage of key messages. No hard-copy submissions are permitted for this category. Please submit digital or electronic copies of the materials.

Judging Criteria: Judges will look for a clear sense of qualitative and quantitative goals in alignment with institutional goals; evidence of effective planning, innovative ideas, good return on investment; and conclusive evidence of success in reaching external media and constituencies.

 

Category 16: Best Feature Writing - English

This category recognizes excellence in reporting and writing for articles published in English in the 2016 calendar year. Articles may be on any topic, but must have appeared in institutional magazines, newspapers, newsletters or other publications for internal or external audiences. This category includes feature stories, news, editorials or articles written to explain important initiatives, profile significant persons or programs, persuade, or clarify complex issues.

Submission Requirements: Please state whether the author is an employee of the institution, or a freelance contributor (in which case, please note the complete costs), and include digital/scanned copies of the complete written work. Qualitative and quantitative goals should be outlined in relation to overall institutional goals. No hard-copy submissions are permitted for this category. Please submit digital or electronic copies of the materials.

Judging Criteria: Judges will look for a clear sense of qualitative and quantitative goals in alignment with institutional goals, and how well the author met the objectives of the written work. Judges will consider writing style, organization and clarity; the complexity of the subject; and the ability of the writer to present the material in a creative and compelling manner.

 

Category 17: Best Feature Writing - French

This category recognizes excellence in reporting and writing for articles published in French in the 2016 calendar year. Articles may be on any topic, but must have appeared in institutional magazines, newspapers, newsletters or other publications for internal or external audiences. This category includes feature stories, news, editorials or articles written to explain important initiatives, profile significant persons or programs, persuade or clarify complex issues.

Submission Requirements: Please state whether the author is an employee of the institution, or a freelance contributor (in which case, please note the complete costs), and include digital/scanned copies of the complete written work. Qualitative and quantitative goals should be outlined in relation to overall institutional goals. No hard-copy submissions are permitted for this category. Please submit digital or electronic copies of the materials.

Judging Criteria: Judges will look for a clear sense of qualitative and quantitative goals in alignment with institutional goals, and how well the author met the objectives of the written work. Judges will consider writing style, organization and clarity; the complexity of the subject; and the ability of the writer to present the material in a creative and compelling manner.

 

Category 18: Best News Release or Media Communiqué - English

This category recognizes excellence in English language news release writing and/or online communications to news media. Entries in this category will be judged on writing style, organization, clarity and the ability of the writer to present the material in a creative and compelling manner; as well as on stated goals and results. Submit a single news release or a series of up to three closely related releases.

Submission Requirements: Please include digital/scanned copies of the written work and / or a link to the online communiqué. Qualitative and quantitative goals should be outlined in relation to overall institutional goals. Do not include press clippings or transcripts. In the statement of objectives, briefly summarize the response generated in the print and electronic media. No hard-copy submissions are permitted for this category. Please submit digital or electronic copies of the materials.

Judging Criteria: Judges will look for a clear sense of alignment with institutional goals; evidence of effective planning and innovative ideas; and conclusive evidence of success in reaching external media and constituencies.

 

Category 19: Best News Release or Media Communiqué - French

This category recognizes excellence in French language news release writing and/or online communications to news media. Entries in this category will be judged on writing style, organization, clarity and the ability of the writer to present the material in a creative and compelling manner; as well as on stated goals and results. Submit a single news release or a series of up to three closely related releases as they were produced for distribution.

Submission Requirements: Please include digital/scanned copies of the written work and / or a link to the online communiqué. Qualitative and quantitative goals should be outlined in relation to overall institutional goals. Do not include press clippings or transcripts. In the statement of objectives, briefly summarize the response generated in the print and electronic media. No hard-copy submissions are permitted for this category. Please submit digital or electronic copies of the materials.

Judging Criteria: Judges will look for a clear sense of alignment with institutional goals; evidence of effective planning and innovative ideas; and conclusive evidence of success in reaching external media and constituencies.

 

Category 20: Best Print Ad or Poster

Eligibility: This award is given for advertising achievement and excellence in print. Submissions may be a single ad or poster, or a series of ads or posters promoting a specific event, program, or other institutional initiative such as student recruitment, a grand opening, lecture series, or institutional image campaign. Ads or posters must have appeared in the 2016 calendar year. Electronic ads should be submitted in Category #24.

Submission Requirements: Please include the complete budget, which includes all expenses related to staffing, graphic design, printing, and freelance photography. Entrants are strongly encouraged to submit hard copies of their entry work; however, scanned/ digital copies are permissible (for hard copies, please mail 5 copies of the ad or poster to the CCAE National Office as per the entry process instructions).

Judging Criteria: Judges will look for a clear sense of qualitative and quantitative goals in alignment with institutional goals, and how well the ad or poster met these goals. Judges will evaluate entries on the most effective and appropriate use of graphics, imagery, and text for the intended audience, and will consider design and creativity of the end product and good return on investment.

 

Category 21: Best Photograph

Eligibility: This award recognizes the best original photograph to appear in an institutional publication. Black-and-white or colour photography may be entered. Photos must have been shot in 2015 or 2016, and published in 2016.

Submission Requirements: Entries should clearly state whether the photo was taken by an employee of the institution, or a freelance photographer (if the latter, state the complete cost). Please submit the photograph itself, as well as a scanned copy of publication page(s) on which it was used. No hard-copy submissions are permitted for this category. Please submit digital or electronic copies of the materials.

Judging Criteria: Judges will look for a clear sense of qualitative and quantitative goals in alignment with institutional goals; good return on investment; and how well the photo met these goals. Judges will evaluate composition, technical quality, appropriateness, and creativity.

 

Category 22: Best Student and/or Young Alumni Initiative

Eligibility: A wide variety of initiatives and programs are eligible for consideration. Entries may include one-time activities or initiatives that take place over a period of time. Examples include student and young alumni strategies, communications, programs, award activities, services, community relations and benefits programs, etc. Student and young alumni events should be submitted in Category #1.

Submission Requirements: Please include the complete costs for the initiative, including digital copies of any supporting materials designed for the initiative. Qualitative and quantitative goals should be outlined in relation to the overall institutional goals. No hard-copy submissions are permitted for this category. Please submit digital or electronic copies of the materials.

Judging Criteria: Judges will look for a clear sense of qualitative and quantitative goals in alignment with institutional goals; evidence of effective planning that incorporates the views and preferences of students / young alumni; innovative ideas; good return on investment; and conclusive evidence of success including participation, uniqueness, strategic outcomes, and impact on the institution.

 

Category 23: Best Advancement Services Initiative

Eligibility: A wide variety of initiatives are eligible for consideration. These may include one-time activities or activities that take place over a period of time. Examples include best practice in gift/data entry, prospect research, donations processing, receipting, database management, performance management, and advancement service functions specific to your institution.

Submission Requirements: Please include the complete costs for the initiative and include digital copies of any supporting materials designed for the initiative. Qualitative and quantitative goals should be outlined in relation to the overall institutional goals, including a description of the planning and execution of the initiative. No hard-copy submissions are permitted for this category. Please submit digital or electronic copies of the materials.

Judging Criteria: Judges will look for a clear sense of qualitative and quantitative goals in alignment with institutional goals; evidence of effective planning, innovative ideas, collaboration with other units/ departments, good return on investment and conclusive evidence of success, including future impact on the institution.

 

Category 24: Best Use of Social Media

Eligibility: This category recognizes how Advancement professionals are using social media strategies and new technologies to develop innovative programs and practices that build constituent relationships with their institutions. Examples may include effective use of publicly available platforms such as blogging, Facebook, Twitter, YouTube, Instagram, Flickr, LinkedIn, Tumblr, etc.; and/or the use and development of independent strategies such as online community usage, photo contests, or new implementations.

Submission Requirements: Please include the complete costs for the initiative, links to the accounts featured in your entry, the ownership/authorship of the account, and if it’s not named above, a short description of the platform’s functionality and objectives. Qualitative and quantitative goals should be outlined in relation to overall institutional goals, including a description of the planning and execution of the initiative. Entries are encouraged to include project analytics to provide evidence of success and growth, wherever possible. No hard-copy submissions are permitted for this category. Please submit digital or electronic copies of the materials.

Judging Criteria: Judges will look for a clear sense of qualitative and quantitative goals in alignment with institutional goals; evidence of effective planning, innovative ideas, good return on investment; and conclusive evidence of success, including measurable engagement of target audiences, evidence of user-generated content, integration across platforms and with other sites, and future impact on the institution.

 

Category 25: Best New Idea: Creativity on a Shoestring

Eligibility: This category recognizes innovative solutions or new and imaginative ideas that are modest in cost relative to your departmental budget and make the work of professionals in alumni relations, development, communications, public affairs, or student recruitment offices easier or more effective.

Submission Requirements: As shoestring budgets vary by institution, please include the departmental budget (excluding personnel) and a complete, detailed budget for this initiative, including both internal and external costs. Please highlight savings achieved through the implementation of this initiative. Qualitative and quantitative goals should be outlined in relation to overall institutional goals, including a description of the planning and execution of the initiative. No hard-copy submissions are permitted for this category. Please submit digital or electronic copies of the materials.

Judging Criteria: Judges will look for a clear sense of qualitative and quantitative goals in alignment with institutional goals; evidence of effective planning, innovative ideas, good return on investment and conclusive evidence of success. Entries will be assessed for uniqueness and creativity in the program and the implementation, as well as on the scope of their budget.

 

Category 26: Best Use of Multi-Media

Eligibility: A wide variety of initiatives are eligible for consideration, and may include one-time activities or initiatives that take place over a period of time. Entries may include audio files, video games, webcasts, podcasts, mobile apps, e-mail campaigns, virtual reunions, virtual campus tours or testimonials, online ad campaigns, videos, slide or multi-media presentations, and films of no more than 30 minutes in length produced for fundraising, student recruitment, news and information, or other general promotional purposes.

Submission Requirements: Please submit links to all multi-media, or secure locations where judges can download the entries; please also note the ideal viewing platform for the entry. Please include the complete costs for the initiative, disclosing any freelance contributors that were used and the associated costs. Qualitative and quantitative goals should be outlined in relation to the overall institutional goals, including a description of the planning and execution of the initiative. No hard-copy submissions are permitted for this category.

Judging Criteria: Judges will look for a clear sense of qualitative and quantitative goals in alignment with institutional goals; evidence of effective planning, innovative ideas, content, script, photography/videography, soundtrack, editing, good return on investment and conclusive evidence of success.

 

National Partners

MBNA TD

2017 CCAE National Conference Sponsors

 

Platinum

Manulife Tempo Framing  

Gold

Canada Life   

Silver

 

iModules
 
The Offord Group Tourism Hamilton

Bronze


 
Global Philanthropic
 
 
       
     

 

 

 

 

 

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