Communications and Events Officer - Queen's University (1)
Application Deadline : 2021-12-13
Institution : Queen's University
* This position offers the ability to work remotely on a permanent basis within Canada*
** Salary range for this position falls within $63,131 and $76,980 **
Reporting to the Director, Strategic Communications and Events, with functional accountability to the Manager, Advancement Communications and Marketing, the Communications and Events Officer, works in collaboration with clients and partners to develop and execute communications materials, campaigns and programs as well as events to further Advancement and university wide strategic goals and priorities. The incumbent designs and implements communications strategies; and as well as other Office of Advancement communications as needed. The incumbent also plans, project manages, and executes alumni and donor-focused events.
As part of the Department of Advancement Marketing, Communications and Donor Relations, the incumbent works with an exceptional team to leverage key messages events to further Advancement’s strategic goals while building profile and recognition of Queen’s and Queen’s Alumni brands. Communications and events are tailored to multiple audiences including alumni, donors, community members, volunteers, the Queen’s University Alumni Association (QUAA), and its branches.
The incumbent must combine sound judgment, exceptional interpersonal and communications skills, strong project management skills, and attention to detail. They must be an excellent communicator who is at home in high-pressure, deadline-driven environments.
This position requires the incumbent to regularly travel and work evenings and weekends and is subject to the Averaging and Travel Time Credit provisions of the USW Local 2010 Collective Agreement.
The Communications and Events Officer:
Event Planning and Execution
• As a senior member of the Communications and Events team, works collaboratively with colleagues to design, implement and execute a full repertoire of branded event designs, concepts, and measures that adheres to university policies and partner needs including a wide variety of strategic goals from a diverse group of clients.
• Consults, advises, and partners with event clients in Advancement and across the university, including faculties and schools, the Principal’s Office, the Office of the Provost, and the University Secretariat to plan, stage, and evaluate a variety of events for multiple audiences in locations ranging from the campus to international cities of strategic importance to the university.
• Collaborates with volunteers to plan and stage a variety of events, ensuring alignment of goals and effectiveness of planning and delivery. Appreciates the differences between volunteer-driven and staff-driven events and adapts style accordingly; is adept at developing partnerships with volunteers.
• Oversees event budgets, timelines, and other aspects of the event project, ensuring that events are delivered on time, within budget and with a high degree of guest satisfaction. Works effectively with event external suppliers to reach optimum event solutions and services.
• Understands the emerging trends of alumni, volunteer, and donor behaviour, including demographic cohort trends, such as those unique to new graduates, to identify new and dynamic event opportunities that address these trends.
• Develops and implements measures, metrics, and other evaluation tools to pursue continuous improvement based on client feedback and program performance.
• Works collaboratively with university partners to develop, implement, and execute creative communications strategies that focus on user-centred design principles and incorporate key messages and the strategic priorities of the Office of Advancement and the university more broadly.
• Fosters relationships with Advancement colleagues, faculties, departments, alumni, donors, students, and volunteers, to reach goals and achieve objectives.
• Identifies audiences, tactics, messaging, and methods of evaluation to ensure communications activities support objectives.
• Takes a lead role in developing communications plans that support event attendance strategies and engaging non-attendees digitally.
• Creates content to support communications objectives, including writing stories, social-media posts, event speaking notes, press releases, and coordinating videos.
• In consultation with the Advancement Marketing and Communications team, engages with key audiences through a variety of social media channels (Facebook, Instagram, LinkedIn, Twitter, Youtube). Follows the Queen’s Social Media Guidelines, recommends, develops and regularly posts content, which may include basic photo video capture and editing, responding to questions, and moderating online discussions, as needed, to support communications objectives.
• Ensures communications standards are met for the Office of Advancement through proofreading, consistent use of language, and the Queen’s Style Guide. Provides strategic advice to internal colleagues on best practices for content on the Queen’s Alumni website. Ensures content meets accessibility and style standards and reflects the communications and marketing strategy for the Office of Advancement.
• Researches industry trends in the areas of print, social media, and web communications.
• Prepares reports and reviews analytics on an ongoing basis to determine campaign/strategy success.
• Promotes a culture of inclusion that embodies Advancement values, with a commitment to the university’s equity, diversity, accessibility, and inclusion initiatives designed to foster an inclusive, supportive, and welcoming work environment for individuals with diverse backgrounds and identities.
• Evaluates communications and event performance and needs; provides accurate and timely analysis and reporting to key stakeholders; makes recommendations to the Director, Strategic Communications and Events for changes designed to enhance communications and event effectiveness.
• Keeps abreast of emerging trends of alumni, student, donor and volunteer attitudes, perceptions and behaviours, and communications, including demographic cohort trends and survey evaluation.
• Represents the university and Office of Advancement to external audiences, including alumni, donors, volunteers, members of Queen`s faculty and staff, and other friends, community and professional organizations, meetings and conferences.
• Undertakes other duties as assigned in support of the unit and/or department.
The role also calls for:
• Four-year bachelor’s degree required, preferably in communications or journalism.
• Minimum three of relevant, successful experience demonstrating passion, integrity and creativity in the design and execution of events, event planning, event promotion, and communications, including social media content creation, email invitations and website content development, preferably in a post-secondary or institutionally relevant environment.
• Demonstrated experience developing and executing effective communication plans (including the use of both traditional and digital platforms), preferably in a multi-stakeholder environment.
• Proven success interacting with alumni and donors.
• Demonstrated ability to effectively research, write, and edit to deadlines for a diverse range of communications, incorporating key messages and targeting key audiences.
• Demonstrated successful experience coordinating multiple projects and tasks, while meeting deadlines and maintaining accuracy.
• Experience in program analysis and reporting.
• An understanding of accessibility issues and federal and provincial legislation pertaining to electronic communications regarding accessibility, privacy and electronic security, and anti-spam.
• Ability to use and implement new technologies to the Office of Advancement’s advantage.
• Advanced knowledge and ongoing learning required of operating systems including Office 365, database packages (preferably, Advance), website updates and email creation in HTML format, online event platforms, e-communication systems, and internet tools for data and statistical analysis.
• Valid G-Class driver’s licence and passport with no travel restrictions.
• Consideration will be given to an equivalent combination of education and experience.
To apply or for additional details on this continuing (permanent) appointment, please visit Career Q, on our Human Resources website at https://queensu.njoyn.com/cl4/xweb/XWeb.asp?tbtoken=YVhQShoXCGp2Fnd4RyNcCFY9ARZEcFBfcEhZVFB%2FE2ZaLzETXjISchMuJS5ALiRedwkbUxFaS3cqWA%3D%3D&chk=ZVpaShw%3D&clid=74827&Page=JobDetails&Jobid=J0921-0328&BRID=227185&lang=1 by Monday, December 13, 2021, quoting competition J0921-0328. The University thanks all who express an interest in this position and advises that only those selected for interviews will be contacted.
The University invites applications from all qualified individuals. Queen’s is committed to employment equity and diversity in the workplace and welcomes applications from women, visible minorities, Aboriginal peoples, persons with disabilities, and LGBTQ+ persons The University will provide support in its recruitment processes to applicants with disabilities, including accommodation that takes into account an applicant's accessibility needs. If you require accommodation during the interview process, please contact Carla Ferreira Rodrigues, at email@example.com.
One of Canada’s leading universities, Queen’s has a long-standing reputation for academic excellence, research and a diverse and vibrant learning environment. With its strong tradition of public service, the University has helped to shape Canadian values and policies, educating notable political and cultural figures.
Queen’s University is located in the heart of the community in historic Kingston, midpoint between Montreal and Toronto, and the nation’s capital.