Development for Deans with Lorna Somers

November 22, 2018

Oakham House, Ryerson University
Toronto, ON

Sponsored by:
IA FinancialGroup V RGB

Member: $338
Potential member: $438


9:00 a.m. - 9:30 a.m.

Trends, Truths & Myths

Philanthropy advances an institution when it enables Vision and Mission. It also has the ability to ignite bold thinking and to realize initiatives that would not otherwise be possible.

If we aspire to create a culture of philanthropy on campus and within our Faculties, and if securing support through philanthropic giving is that easy, why isn’t everyone doing it?

We’ll consider the top myths surrounding fundraising and the Academy and the truths around successfully establishing and nurturing a culture of philanthropy that will attract supporters and charitable gifts.

9:30 a.m.- 10:15 a.m.

Running with Scissors

Now that we have a lay of the land, we’ll consider top tips to keep in mind as we consider the architecture of a successful Development program, the role of the Dean and academic leaders in partnership with their Development Officer, as well as changes in supporter engagement and expectations.

10:15 a.m. - 10:30 a.m.

Refreshment Break

10:30 a.m. - 11:45 a.m.

The Dream Team: Making the Partnership Work

A key ingredient in fostering a culture of philanthropy in your Faculty is getting more than just than senior academic leadership and the Advancement team involved and engaged with alumni and supporters. What are specific roles and realistic expectations? What do successful academic/advancement partnerships look like? We'll hear from a “dream team” from the University of Toronto, Faculty of Medicine, who will share what works and what...not so much!

Darina Landa, Executive Director, Advancement, University of Toronto, Faculty of Medicine
Trevor Young, Dean of the Faculty of Medicine, University of Toronto

11:45 a.m. - 12:00 p.m.

Q & A

12:00 p.m. - 12:45 p.m.

Lunch & Case Study

12:45 – 1:30 pm

The Development Journey & Today’s Informed Donors

What is the catalyst for an individual making a personally significant gift, and how can we authentically develop relationships that get us to a conversation about giving? How can we better understand motivation and align it with our priorities? What does the engagement journey (development cycle) look like, and what is your role throughout that journey?

1:30 – 2:15 p.m.

Big gifts follow Big Ideas

How are “big ideas” generated and what are donors telling us, through recent transformational gifts, about what motivates them to give…and give big? Hear from a donor who will candidly share their motivation and expectations in making a significant charitable gift.

2:15 p.m. - 2:30 p.m.


2:30 p.m. - 3:15 p.m.

The Art of Storytelling

More than ever, a case for support needs to tell a story, share a vision and inspire. How do you craft your case and become more fluent and compelling in telling the institutional story? Your Faculty story? How does the story become the basis of a successful invitation to financial support?

3:15 p.m. - 3:45 p.m.

Emerging Trends in Stewardship & Engagement

3:45 p.m. - 4:00 p.m.

Shields Up!

A global glimpse of issues and opportunities related to development and fundraising in HE.

4:00 p.m. - 4:25/4:30 p.m.

Top take

Never before has collaboration and understanding between academia and fundraising been more crucial to the success of advancement efforts. Development, alumni relations and communications / marketing professionals need to convey to their supporters the genuine stories of how Canadian research, teaching, and learning benefit our society and a fast-changing world.

To respond to this compelling need, CCAE presents Development for Deans with Lorna Somers. This workshop, covers topics of central importance to every academic leader and every advancement professional at a Canadian university or college.

A “Dream Team”, featuring an academic leader and a senior Development professional from a Canadian university or college, will share experiences and insights.