2019-2020 CCAeLearning Webinars

Lessons from the Best

During the CCAeLearning webinars, 2019 CCAE Prix d’Excellence recipients are among the presenters who share key lessons and how-tos from their award-winning initiatives. All CCAeLearning sessions are offered as a free professional benefit to CCAE members. An unlimited number of your staff can participate.

No matter the size of shop or type of school, participants will find scalable solutions to current advancement issues. Each CCAeLearning session explores project definition, design, conception, challenges, strategies to gain buy-in, and ongoing adjustments.

Upcoming Sessions:

October 10, 2019 @1 p.m. EST: Alumnew: Revitalizing the alumni brand and engagement for new graduates

How do you breathe new life into a word that’s very definition describes a connection with the past? How do you show your newest grads that they’re special? Sheridan College's answer to those questions is Alumnew – a communications campaign that tackled those questions, boosted engagement at our convocation ceremonies, and drove people to our social media channels.

In this session, learn how the Alumnew campaign successfully engaged with new graduates across a variety of communications platforms. You’ll also learn about the challenges we faced when communicating with a diverse population of international students; how we kept Alumnew aligned with Sheridan’s existing branding; and how we capitalized on Alumnew to celebrate our young alumni’s achievements.

Learning Objectives
  1. Challenges the Sheridan Alumni team faced to try and engage our graduating students and young alumni.
  2. How the Sheridan Alumni team used Alumnew to highlight our content that celebrates the accomplishments of our young alumni who are already achieving success.
  3. How to keep young alumni branding consistent with the institution’s existing and overarching alumni branding.


Jill Scarrow, Manager Advancement Communications, Sheridan College

During the launch of the Alumnew campaign, Jill was Manager, Alumni. Prior to joining Sheridan, she spent nearly a decade working in health-care communications, and as a freelance writer and editor. She holds an MA in Journalism from Western University.

Lesley Dean, Alumni Outreach Coordinator, Sheridan College

Lesley joined Sheridan in 2017; she previously worked at the Toronto Zoo in the Public Relations & Events department for over nine years. She attended Brock University and earned a BA in Recreation and Leisure, and Humber College where she obtained a certificate in Event Management.


November 21, 2019 @1 p.m. EST: The Essential Effect: Developing a collaborative milestone project to celebrate donors

Learning how NAIT’s departments of Advancement and Marketing and Communications collaborated on a milestone project to celebrate the largest fundraising campaigns in the institutions’ history. The project, branded as The Essential Effect: 100 Reasons to Celebrate, harnessed strategic digital storytelling, content marketing and donor stewardship.

Learning Objectives
  1. How advancement, marketing and communication professionals can work together to deliver strategic digital storytelling.
  2. How to identify common goals and ways to measure the project’s success.
  3. How to develop a systematic plan and process- and identify opportunities to adapt along the way.


Shawna Greer, Communications Specialist, NAIT

Shawna Greer has worked as the Communication Specialist for NAIT’s Department of Advancement for nearly four years. She has more than a decade of experience eworking with advancement in roles supporting prospect research, events, donor elations, alumni relations, annual giving and development.

Bryan Allary, Team Lead, External Communications, NAIT

Bryan Alary has worked in the post-secondary sector for eight years in strategic communications, storytelling and issues management. He’s been NAIT’s Team Lead of External Communications since 2017. Prior to his career in communications, he was a print journalist.


December 5, 2019 @1 p.m. EST: The practical guide to developing, implementing, evaluating and maintaining a job shadow program that works

UofA Job shadow Week launched in 2009 with a selection of 30 hosts, now 10 years later, over 400 job shadows are offered annually. In 10 years we have learned how to mitigate risks in running the program and empowering students to engage in reflection.

Attendees of this session will learn how Google applications can act as a free online tool for the backbone of program infrastructure.

We will share blueprints for evaluating your program and tactics to overcome expected and unexpected challenges.

Learning Objectives
  1. Strategies for recruiting host and students into your program.
  2. Secrets to making good matches that are win-win-win for hosts, students and the institution.
  3. Methods for preparing students for their job shadow by delivering engaging training programs.


Amy Roy Gratton, Career Advisor, University of Alberta

Amy Roy Gratton is a career advisor at the University of Alberta specializing in planning and delivering impactful experiential learning and career development programs. Program learning objectives include how to provide students and alumni with the skills, knowledge, attitudes and connections they need to thrive in their careers. Amy graduated from the University of Lethbridge with a Bachelor of Management with Distinction and a bilingual Business Administration Diploma from the Northern Alberta Institute of Technology (NAIT). Amy has delivered many training sessions locally and nationally on career development, the value of mentoring and writing performance reviews.


February 27, 2020 @1 p.m. EST: Talent Management in Advancement

The Advancement Talent Management Team at the University of Toronto supports the professional success of advancement staff across the University through onboarding and orientation to our culture and values, professional development to build key skills and competencies, and supporting career aspirations in advancement.

This session will provide an overview of the Talent Management programs at the University of Toronto, current trends in Talent Management, and provide attendees with scalable strategies to support current and future organizational objectives by leveraging talent.

Learning Objectives
  1. What Talent Management related programs have been implemented at U of T.
  2. Trends in Talent Management and key components of effective programs.
  3. Examples of scalable initiatives that teams can incorporate to increase organizational objectives related by leveraging talent.


Mark Seymour, CHRL, CEBS, Director, Advancement Talent Management, University of Toronto

Mark is an experienced Human Resources Manager with a specialization in Total Rewards.

Tania John Pihl, MA Leadership, Associate Director, Advancement Talent Management, University of Toronto

Tania is an experienced Talent Management and Advancement professional with a background in Fundraising in Higher Education.