CCAeLearning Sessions

All CCAeLearning webinars are free to CCAE members. An unlimited number of advancement staff are welcome to participate and all sessions are applicable to a wide range of advancement professionals. Sessions run from 1 - 2 p.m. Eastern time.

Thank you to CCAE’s Fall Education Program Sponsors
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Charlotte Clarke
Charlotte Clarke

Sabrina Yorke
Sabrina Yorke

December 9 @1 p.m. ET
Building a community culture of philanthropy: a tried and tested annual giving cycle for staff and faculty giving

Charlotte Clarke, Communications Officer, Donor Engagement, Wilfrid Laurier University
Sabrina Yorke, Development Officer, Annual Giving, Wilfrid Laurier University

Staff and faculty fundraising campaigns can elevate your annual giving program, build your leadership and major giving pathways, and deepen your colleagues’ sense of community within your institution. At Laurier, we benefit from the interconnected nature of our campus communities, and we lean into that strength by finding numerous ways to celebrate a sense of #LaurierLove. We do this through Our Laurier: the community campaign, a multi-channeled, community-focused, internal fundraising campaign that sees 1/5 staff and faculty members participating. Themes our presentation will include: Connecting with new hires; Upgrading payroll giving; Awareness building through storytelling; Acquisition and stewardship wins and learnings.

Learning Objectives

  • Learn strategies and tactics for cultivating, soliciting and stewarding staff and faculty en masse
  • Discover components to building a strong culture of philanthropy on campus
  • Feel equipped to advocate for staff and faculty giving campaign resources at your institution


To watch past sessions visit the CCAE Resource Hub.