Harnessing the Power of Marketing & Communications Workshop

April 6-7, 2017
Southern Alberta Institute of Technology
Calgary, AB

Room AA128 in the Heritage Hall Building

Registration: CCAE Members - $349
Non-members - $449

Mar / Comm benefits from an overabundance of metrics, tools and platforms. At this impactful workshop, strategize with peers and external experts about the most effective ways to reach target audiences through a mix of best practices, demographic analysis and new tools. Examine the quintessential nature of the communicator’s role; elements of strategic communication; digital marketing to position your school; cross-platform storytelling to build engagement; managing issues before they become crises, and more.

Network with peers and get on top of the fast-changing stream of Mar / Comm options to build your shop’s highest effectiveness.

 

Schedule

Time Session

Thursday, April 6, 2017

8:30 - 9:30 a.m.

Registration & Breakfast

9:15 - 10:45 a.m.         Communicating Impact to Donors - Derek Cassoff, Director of Communications, Office of University Advancement, McGill University
10:45 - 11:00 a.m. Networking Break
11:00 a.m. - 12:15 p.m.

Let’s Talk Social Media - Ernest Barbaric, Digital Marketing Strategist; David Wald, Founder and Chief Idea Guy, Social Sesame; Dax Justin, Instagram Influencer, Creative Director; Crystal DeCnodder, founder of SocialBulls.ca and Vice-President, Full Blast Creative

12:15 - 1:00 p.m. Lunch; Show and Share
1:00 - 2:30 p.m. The Quintessential Role of Communications: When the Music (Campaign) Ends - Richard Fisher, Chief Communications Officer, University of British Columbia
2:30 - 2:45 p.m. Networking Break
2:45 - 3:45 p.m.

Issues Discussion

6:00 p.m. -       Optional Dinner

Friday, April 7, 2017

9:00 - 9:30 a.m.           Networking Breakfast
9:30 - 10:30 a.m. Issues Management: Installing Smoke Detectors vs. Putting Out Fires - Sonya Gilks, Director of Communications, University of New Brunswick
10:30 - 10:45 a.m. Networking Break
10:45 - 11:45 a.m. The 140-character campaign: Using Social Media to build alumni engagement - Joyce Yu, Digital Communications Strategist, Strategic Communications, University of Alberta
12:00 p.m. Closing

 

Register Today!

 

Cancellation Policy - $50 cancellation fee if cancelled at least 2 weeks prior to the workshop; cancellations less than 2 weeks before the workshop are not eligible for refund; however, substitute delegates are permitted at no additional charge.

National Partners

MBNA TD

2017 CCAE National Conference Sponsors

 

Platinum

Manulife Tempo Framing  

Gold

Canada Life   

Silver

 

iModules
 
The Offord Group Tourism Hamilton

Bronze


 
Global Philanthropic
 
 
       
     

 

 

 

 

 

3