CCAeLearning Sessions 2017

All CCAeLearning webinars are free to CCAE members. An unlimited number of advancement staff are welcome to participate and all sessions are applicable to a wide range of advancement professionals. Sessions run from 1 - 2 p.m. Eastern time.


Thursday, October 19

Developing an effective Chair reporting program

Cort Egan, Stewardship Accountability Manager

University of Guelph

 

Why participate?

This session will provide all the tools necessary to develop a comprehensive and successful reporting program for privately-funded academic Chairs. You will get an overview of the full planning process: how to secure buy-in from Chairs and academic Deans; tracking and project management; dealing with obstacles and challenges; the reporting process, including sample question forms for the Chairs; report templates that can be used at any size post-secondary institution; and the feedback loop to ensure continued success.

What you’ll learn

  1. How to develop an effective and successful Chair reporting program
  2. How to tailor your reports for the needs of your donors
  3. How to gain support

Especially valuable for

  • Donor relations and stewardship professionals
  • Advancement services staff involved in report generation and tracking
  • Academic Chairs and Deans

Presenter profile

Cort Egan, Stewardship Accountability Manager

University of Guelph

Cort holds a Master’s degree in Rhetoric and Communication Design from the University of Waterloo and a Master’s degree in Leadership from the University of Guelph. He has over 30 years of professional communication experience in both public and private sectors, and oversaw all communications - including marketing, public relations and media relations - for some of Canada’s largest travel companies. Cort also ran his own marketing communications business, overseeing a wide variety of communication solutions, from creating brand identities to strategic marketing and communication plans.

 


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November 30, 2017 at 1 p.m. EST

Community Engagement: 26 years of Grandparents’ Day  

Christina Barwinsky, CFRE, Director of Advancement, St. John’s Ravenscourt School

For over 26 years, St. John’s-Ravenscourt School (SJR) in Winnipeg has hosted grandparents annually for a very special day. Grandparents’ Day brings over 600 grandparents to the school to spend the morning with their grandchildren. SJR has developed a program that involves the entire community. Learn what happens in the planning stages and on the day as the entire community comes together to create cherished memories.

Attendees at this session will learn about:

  1. How to develop a Grandparents’ Day event.
  2. How to build upon your existing Grandparents’ Day.
  3. Creating a special day for meaningful engagement  and support.

Christina Barwinsky, CFRE, Director of Advancement, St. John’s Ravenscourt School

Christina Barwinsky received her B.A. from the University of Manitoba with a major in Art History as well as a Certificate in Applied Management with a Non-Profit Organization speciality. She is a CFRE who has worked in fundraising for over 20 years, honing her skills in volunteer management, stewardship, special events, capital campaigns and all aspects of philanthropy.

She has been a board member of AFP Manitoba Chapter and is a faculty member of the Essentials of Fundraising program at Red River College in Winnipeg.

Christina has always worked in the non-profit community, with previous positions at the Winnipeg Art Gallery and Red River College. She is an alumna of St.John's Ravenscourt School and returned to her alma mater in 2009 as Director of Advancement, where she managed SJR's $15 million Build Our Tomorrow capital campaign. She continues to oversee the school's archives, alumni, annual and planned giving programs.

 


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December 7, 2017 at 1 p.m. EST

Indigenous Communications & Marketing at Sask Polytech

Brianna Bergeron, Communications Strategist, Saskatchewan Polytechnic

Enrolment of Indigenous students at Saskatchewan Polytechnic has increased 31% since 2011-12. Indigenous students currently represent 19% of the student population. Sask Polytech actively works to recruit and retain Indigenous students, help them feel welcome at all campus locations and integrate Indigenous ways of learning into campus life and programming.

This session is ideal for communications and marketing professionals who work at an institution with a growing Indigenous population or other growing visible minority population. It is also suited to communications and marketing professionals interested in reaching new audiences.

Attendees at this session will learn about:

  1. Indigenous communications and marketing best practices.
  2. Strategies for repurposing print materials digitally.
  3. Successes and challenges of publishing the Indigenous Role Model calendar.

Brianna Bergeron, Communications Strategist, Saskatchewan Polytechnic

Brianna Bergeron is a goal-oriented communications professional with almost ten years of experience leading communication campaigns, implementing social and digital media strategies and developing media relations tactics. Brianna has been the Communication Strategist at Saskatchewan Polytechnic since April 2015.

Receiving a Silver 2017 CCAE Prix D'Excellence award for best marketing campaign for Sask Polytech's 2016 Indigenous Role Model calendar is a career highlight for Brianna. She has been a Saskatchewan Professional Marketing Association board member for five years, providing leadership for over 45 events and five conferences.

 


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January 25, 2018 - 1 p.m. Eastern

Young alumni engagement: Harnessing Generation #ShowMe

CFRE (1/25/18) APPROVED 1 PT

Ben Seewald, Alumni Officer, Queen’s University

Graduates of the last 10 years at Queen’s University now make up 32% of the overall alumni population and are a key strategic focus for engagement. But why should they stay connected? 

This session will cover a few scalable and sustainable engagement strategies to keep new grads connected, and really harness the power of the #ShowMe generation.

Participants in this webinar will learn about:

  1. Building blocks to a scalable and sustainable young alumni engagement strategy.
  2. Getting to why; intentional decisions based in your school’s reality.
  3. The power of the pilot program; benefits of the pressure-free process.

 

Ben Seewald, Alumni Officer, Queen’s University

Growing up, Ben Seewald wasn’t like every other kid, who dreamed about being a doctor, a kangaroo or an astronaut – he always wanted to work with phenomenal people as an alumni relations professional at a University. Ben is living his dream at Queen’s University as an Alumni Officer, working on student and recent graduate engagement programming. He loves good food, great music, and spending as much time as possible with his fabulous partner and baby girl.

 


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April 19, 2018 - 1 p.m. Eastern

Running a campaign out of a small advancement office

Jamie Lougheed, Executive Director of Advancement, Greenwood College School

The session will help small advancement offices plan for execute campaigns, from the early planning stages through to completion and beyond. We will discuss the steps needed to get ready for a quiet and then a public launch; how to keep momentum through a sometimes lengthy and challenging campaign; and finally, the importance of stewardship and maintaining the donor base after the campaign has concluded.

Participants in this webinar will learn about:

  1. Steps small shops can take to organize a successful capital campaign.
  2. Managing a large volunteer base.
  3. Techniques to build a strong, sustainable philanthropic culture.

 

Jamie Lougheed, Executive Director of Advancement, Greenwood College School

Jamie Lougheed has been working in the Canadian independent school network for more than 20 years at Upper Canada Ciollege, Crescent School, and for the past 16 years since the school's founding, at Greenwood College School.

Jamie started his career as a primary and intermediate level teacher, later moving on to become the founding Director of Admissions at Greenwood College in 2002. For the past 5 years, he has served as Executive Director of Advancement and recently led the school's first capital campaign, which raised over $30 million. Jamie is the father of three teenage boys and an avid rep hockey coach.

 


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National Partners

MBNA TD

2017 CCAE National Conference Sponsors

 

Platinum

Manulife  Tempo Framing

Gold

Canada Life 
 

Silver

 

iModules
 
The Offord Group Tourism Hamilton

Bronze


 BAS

 
 envoke logo large
 Global Philanthropic    

 
     

 

 

 

 

 

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