2018 CCAE National Conference

June 5 - 7, 2018
Westin Nova Scotian, Halifax, NS

2018 CCAE National Conference (6/5/18 – 6/7/18) CFRE APPROVED

CFRE Points Tracker

Schedule Information
As the Planning Committee works to craft an exceptional event, CCAE is pleased to share information about the #ccae2018  schedule to help attendees plan their travel.

2018 CCAE National Conference Schedule

June 5


11:30 a.m. - 12:15 p.m

Registration and light lunch

12:15 p.m. - 4:00 p.m.

New Professionals In Advancement pre-conference workshop

12:15 p.m. - 4:00 p.m.

Senior Leaders in Advancement pre-conference gathering

6:00 p.m.

Opening Reception at NSCAD - Supported by Platinum Sponsor, iA Financial Group - Meet in Westin lobby at 5:45 to walk to venue


June 6


7:30 - 8:30 a.m.


8:30 - 9:30 a.m.

Opening Keynote Speaker: Arlene Dickinson - Supported by Platinum Sponsor, Manulife

9:30 - 10:00 a.m.

Break in Marketplace

10:00 - 11:00 a.m.

Professional Development Sessions A

1. Donor-centred stewardship

Shannon Wilmot, Development Communications and Strategy Specialist, Carleton University

2. The W. Garfield Weston Foundation Fellowship at Loyalist College

Jeremy Braithwaite, Project Lead, The W. Garfield Weston Foundation Fellowship program; and Dianne Spencer, Executive Director, College Advancement & External Relations, Loyalist College

3. Making metrics matter: The Queen's experience

Leigh Kalin, Executive Director, Development & Campaign; and Tim Wowk, Associate Director, Prospect Research & Management Group, Queen’s University

4. Lessons in strategic community building: Taking engagement to new heights during alumni UBC 100

Steve Kennedy, Director of Marketing & Communications, University of British Columbia

5. Market research 201: Turning information into intelligence

Robert Moyles, Executive Director, Advancement Strategic Communications, University of Alberta

11:10 a.m. - 12:10 p.m.

Professional Development Sessions B - Supported by Canada Life

1. Alumni market research – Running an in-house alumni survey

David Fisher, Manager, Information Services, Trinity College School

2. Comms on a shoestring

Cynthia Breen, Senior Digital Communications Officer, University of Waterloo
Jude Doble, Associate Director, Communications, University of Waterloo

3. New donor stewardship automation: Using marketing tools to deepen engagement

Shelly Steenhorst-Baker, Senior Manager, Advancement, Perimeter Institute

4. Collaboration over competition: A collaborative campaign case study

Andrea McManus, Partner at ViTrēo Group and Cheryl Hamelin, Executive Director of the Resolve Campaign

5. The end of trends: Navigating the new era of uncertainty

Sue Cunningham, President and CEO, Council for Advancement and Support of Education (CASE)

12:10 - 1: 45 p.m.

Lunch and Prix d'Excellence Awards Ceremony - Supported by Platinum Sponsor, Tempo Framing Systems Prix d'Excellence presentation starts at 12:45 p.m.

 1:45 - 2:45 p.m.

Professional Development Sessions C

1. Stewarding your employees! We always focus on stewarding our donors and alumni, but employee engagement is key to running a successful shop

Stephanie Corrigan, Acquisition Manager, Development Office; and Kristy Rousseau, CFRE, Director of Development, Laurentian University

2. The advancement/academic partnership – tools for success in major gifts and campaigns

Andrea Morris, Associate Vice-President (Campaign and Principal Gifts), University of Calgary

3. Encouraging play in the sandbox (by thinking outside the box): Building a campus-wide alumni culture.

Natalie Cook Zywicki, Associate Executive Director, University of British Columbia

4. The power of language

Oonagh Proudfoot, Senior Alumni Officer, Acadia University; and Tom Meadus, Director of Advancement, New Brunswick Community College

5. Meaningful, purpose-driven events

Lynne Wester, Donor Relations Guru Group

2:45 - 3:15 p.m.

Break in Marketplace

 3:15 - 4:15 p.m.

Professional Development Sessions D

1. Panel discussion: Are you getting the most out of your alumni affinity partnerships?

Moderator: Robb Volpato, MBNA Centralized Marketing Groups, Partnership Management & Sales


Alyson Gampel, Associate Director, Alumni Programs, Division of Advancement, York University;
Tom Meadus, Director of Advancement, New Brunswick Community College;
Tim Ambrose, Alumni Outreach Coordinator, Fanshawe College;
Colleen Bangs, Director, Alumni Partnerships, University of Calgary

2. Are they really that into you? How to use an affinity score to build your donor pipeline

Marie Perron, Assistant Dean, Advancement, Faculty of Agricultural, Life and Environmental Sciences

3. From ivory tower to digital public square: Our journey to engage our communities

Anju Visen-Singh, Senior Director, Marketing, University of Calgary

4. How creative thank-yous and cultivating an attitude of gratitude can boost fundraising

Lynne Wester, Donor Relations Guru Group

5. Telling your story to a wider audience: The U of A's brand journalism experiment

Jacqui Tam, Vice-President, University Relations; and Michel Proulx, Director of News and Media Relations, University of Alberta

6:00 p.m.

Awards reception & dinner at Pier 21 - Supported by CCAE National Partner, TD Insurance - Meet in Westin lobby at 5:45 to walk to venue


June 7


8:00 - 9:00 a.m.

Breakfast - Supported by iModules

9:00 - 10:00 a.m.

Professional Development Sessions E

1. Turning stale into grail: how to engineer ongoing board rejuvenation, bring new life to the alumni voice and energize senior alumni volunteering

Guy Larocque, Associate Vice President, Alumni Relations, University Relations, University of Saskatchewan; and and Alyson Gampel, Associate Director, Alumni Programs, Division of Advancement, York University

2. Integrated acquisition campaign: Challenges and successes

Laura Clark, Director, Annual Giving; and Emma Nguyen, Director, Online Marketing and Communications, University of Toronto

3. Changing media landscape, and what it means for you and your organization

Eric Collard, Managing Partner, Ottawa Media Group; and Patrick Charette, Director of Institutional Communications, University of Ottawa

4. Investing in you. New approaches in talent management for advancement professionals

Andrea Morris, Associate Vice-President (Campaign and Principal Gifts), University of Calgary; and Stephen A. Harding, Assistant Vice-President, Development, Dalhousie University

Panel discussion: Alumni career services in the Age of Disruption

Moderator: Shelley Huxley, Director, Alumni Engagement, Brock University


Gabrielle Korn, Managing Director, Alumni Relations and Annual Giving, McGill University;
Arlene Olynyk, Manager, Alumni Relations, Thompson Rivers University;
Sarah Dawson, Alumni Career Coach, Western University

10:00 - 10:30 a.m.

Break in Marketplace - Supported by Offord Group

10:30 - 11:30 a.m.

Professional Development Sessions F

1. Measuring alumni engagement

Colleen Bangs, Director, Alumni Partnerships, University of Calgary; and Kevin MacDonell, Associate Director, Advancement Data & Analysis, Dalhousie University

2. Engaging leadership: Strategies to involve board and committee members in development

Moderator: Anne (Coyle) Melanson, BPR, CFRE, Bloom Non-Profit Consulting Group Inc.

Panelists: Sherry Porter, Board member, Dalhousie University; John Lindsay, Jr., Chairman of East Port Properties; and Frank Lockington, Executive Director of the Nova Scotia Community College Foundation

3. Tips, tools and tales: Small team. Big fundraising.

Nancy Handrigan, Executive Director, Philanthropy, and Campaign Director, Acadia University

4. Hope won’t cure your donor relations problems, but a stewardship audit might!

Andrea McManus, Partner at ViTrēo Group and Cheryl Hamelin, Executive Director of the Resolve Campaign

5. Major gift discovery: Engaging donors in building ideas for maximum societal impact

Stephen A. Harding, Assistant Vice-President, Development, Dalhousie University

11:30 a.m. - 1:00 p.m.

Lunch, 2017 TD Fellow Presentations, CCAE Annual General Meeting

1:00 - 2:00 p.m.

Professional Development Sessions G

1. Relations with our Indigenous communities

Ry Moran, Director of the National Centre for Truth and Reconciliation (NCTR), University of Manitoba

2. Getting your digital data to work together

Shane Riczu, Digital Planning Lead, University of Alberta

3. Alumni relations and annual giving: A case study on bridging the gap

Sarah B. MacDonald, Manager of Annual Giving, Saint Mary’s University

4. Building a bridge to better alumni engagement needs the right tools

Gregory Latham, Director of Alumni Engagement, University of Alberta

5. Pro-active and personal - Stewardship strategies for your top donors

Susan Wright, Director, Stewardship & Donor Relations, McMaster University

2:00 - 2:30 p.m.

Break in Marketplace

2:30 - 3:30 p.m.

Professional Development Sessions H - 5 x 10-minute snap presentations

Where in the world are our #ProudlyUNB alumni? How a creative UNB caricature helped locate and engage UNB alumni around the world

Natasha Rego, Young Alumni Coordinator; and Jenna Kennedy, Alumni Advancement Officer – Strategic Engagement, University of New Brunswick

2. Student-to-alumni-engagement: From a stand-alone party to a fulsome program

Alyson Gampel, Associate Director, Alumni Programs

3. #UWaterloo60: Celebrating a milestone anniversary with your campus & community

Kelly McManus, Senior Director, Community Relations & Events, University of Waterloo

4. Engaging with young alumni - NBCC’s greatest hits and outstanding failures connecting with recent grads

Shawn Amos, Alumni Coordinator, New Brunswick Community College (NBCC)

5. Engaging millennials: From the perspective of a Boomer

MJ MacLellan, Director of Alumni Affairs, St. Francis Xavier University

3:45 - 4:45 p.m.

Closing Keynote Speaker: Jeremie, Brian & Tyler from Sickboy Podcast - Supported by Platinum Sponsor, Blackbaud

4:45 - 5:00 p.m.

Conference Closing

7:00 p.m

Social Night at Keith's Distillery - Supported by CCAE National Partner, MBNA - Meet in Westin lobby at 6:45 to walk to venue

National Partners