Sessions & Presenters

Integrated Advancement Workshop*

Thursday, February 22, 2018
L'Université de Montréal Salle du Conseil, local M-425, 2900, boulevard Édouard-Montpetit
Montréal, Québec


*This workshop will be presented entirely in French.


How to calculate the risk of trying a new idea or project; above all, how to learn to live with the results!

Benoit Chapdeplaine Associate Director, Annual Giving, McMaster University

We will share some ideas tried by the Alumni Relations and Annual Giving teams at McMaster that have had more or less success.

Participants in this session will learn:

  1. Not all ideas work well.
  2. Trying new stuff is a calculated risk.
  3. Sharing with and learning from our colleagues is extremely important.


Benoit Chapdeplaine, Associate Director, Annual Giving, McMaster University

Ben’s career has spanned over 15 years in the education sector and has allowed him to contribute to numerous areas of McMaster University: Alumni Relations, Athletics & Recreation, Student Services and International Relations, and most recently, Fundraising (Annual Giving).

With an academic foundation in French Literature and Translation and an MBA in Strategic Marketing and Human Resources, Ben has had diverse experiences in the workplace and continues to learn from his daily interactions with students, faculty, staff and alumni.



Doing more with less: Pros and cons of advancement in a minority-language environment - Case study of Campus Saint-Jean (CSJ), U. of Alberta

Emmy Okazawa-Bortolin, Director, Business Development and Advancement, Campus Saint-Jean, University of Alberta

As the only francophone university and college campus in Western and Northern Canada, CSJ continues to thrive and grow as a minority-language post-secondary institution in a largely Anglophone environment. Due to its unique positioning within UAlberta and its intimate size, CSJ faces both advantages and disadvantages in its advancement activities. This session will present how it is moving forward despite various challenges and share some of its new initiatives.

Participants in this session will learn about:

  1. The unique positioning of CSJ, as the only francophone university and college campus in Western and Northern Canada.
  2. Past and current issues/challenges of CSJ.
  3. Innovative ideas for minority-language situations in development and philanthropy.


Emmy Okazawa-Bortolin, Director, Business Development and Advancement, Campus Saint-Jean, University of Alberta

Born in Osaka, Japan and a proud, multilingual alumna of CSJ’s Education program, Emmy is its Director of Business Development and Advancement. While she is still relatively new to the advancement world, she has a long background in public and international education as well as fund-raising in a variety of volunteer music organizations. She also holds a BA from Université Laval and an MBA from Athabasca University where she served as Project Manager for the Faculty of Business. An avid traveler and fitness freak, she has also worked for GoodLife Fitness for 20 years.


Patrick Charette, Director of institutional communications, University of Ottawa

Patrick Charette is a seasoned communicator, with expertise in issues management, brand image and reputation. He has demonstrated professionalism and leadership in development, successful implementation and analysis of communications strategies, and awareness campaigns. He has served as the principal spokesperson in numerous sensitive and high-visibility portfolios, for several federal Ministers and for the University of Ottawa.



Building a culture of philanthropy: Panel discussion

Moderator: Joanne Villemaire—Senior Vice President and Partner, KCI

With over 30 years of experience in the not-for-profit sector, Joanne Villemaire has an impressive record in the field. Joanne leads both the Montreal and Ottawa offices and oversees work with francophone and bilingual clients across the country.

Her main area of activity at KCI is to provide high-level strategic counsel to organizations in a development mode, supporting them through strategic planning, assessments, integrated fundraising and communications plans, and organizational development including the mentoring of senior development professionals and their teams. Joanne has extensive experience within the education and healthcare sectors and has worked with national organizations and complex assignments.

Joanne started her career in the United Way/Centraide Movement, then moved to the university sector. She has been at KCI for over 20 years. She recently completed a six-year term on the Board of Directors for the Community Foundation of Ottawa, where she was Secretary and a volunteer on the Governance Committee. She was presented with the 2013 Executive of the Year award by AFP Ottawa.

National Partners


2017 CCAE National Conference Sponsors



Manulife  Tempo Framing


Canada Life 



The Offord Group Tourism Hamilton



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 Global Philanthropic