Speakers at the 2016 National Conference

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Michael Atkinson, Professor, Johnson-Shoyama Graduate School of Public Policy, University of Saskatchewan

Michael Atkinson is a Professor in the Johnson-Shoyama Graduate School of Public Policy, University of Saskatchewan campus. He has held a number of academic administrative appointments, including Associate Vice President Academic at McMaster University (1995-97) and Provost and Vice-President Academic at the University of Saskatchewan (1997-2007). He served as the founding Executive Director of Johnson-Shoyama (2007-2015) and has also held visiting appointments at Duke University, Western University and the Université de Strasbourg.

In the early 1990s, Prof. Atkinson served as editor of Governance: An International Journal of Policy and Administration. His academic background is in political science and he has published extensively in that field and in public administration and public policy. He is a past-President of the Canadian Political Science Association and in 2012 was awarded the Lieutenant Governor’s gold medal for achievement in public administration. His research interests include public sector compensation, political ethics and the broad topic of good governance.

 

Jennifer Bendl, Senior Director for Stewardship and Events for Development and Alumni Engagement, University of British Columbia 

This is Jennifer’s second tour of duty with UBC, to which she returned in 2007 as the Director of Donor Relations and Communications, working solely with the Development side of the house. With a campaign on the horizon, the role quickly evolved into a cross-portfolio one that now works closely with both Development and alumniUBC.

Prior to her return to UBC, Jennifer was at United Way of the Lower Mainland as Director of the Campaign, and prior to that as Associate Director of Corporate Relations.

Jennifer began her fundraising career in the Annual Giving unit of UBC in 1995 and has over 20 years’ experience in the world of Advancement.

Thomas Boivin, Business Analyst, Reporting, University of Regina

Thom joined the University of Regina in 2013, and has had a career in the post-secondary educational sector spanning more than two decades. He has held portfolios that have honed his skills in data analytics, applications programming, systems management, web development, and business process improvement.

In his current role, Thom acts as the primary CASL subject matter expert for the University of Regina, and manages the CASL compliance program for External Relations.

 

Mikhael Bornstein, Director, Donor Programs, York University

Having worked in the arts, health, social service and education sectors, Mikhael Bornstein has more than 20 years of experience as a professional fundraiser. Throughout his career he has been involved in all areas of fundraising but has developed special expertise in applying direct marketing methodologies to fundraising practice. Mikhael has extensive experience in using process engineering and data analytics to drive program growth.

Kris Brown, Acting Director, Alumni & Community Relations, University of Saskatchewan

Kris Brown joined the University of Saskatchewan in 2010, and is now the Acting Director of Alumni & Community Relations. With his incredible team, Kris is leading the institution’s work in building meaningful engagement opportunities for over 150,000 alumni, and fostering relationships with community and volunteers.

Kris believes the long-term investment in alumni engagement and building relationships will result in significant institutional support not only for fundraising, but also for priorities in research and student recruitment.

Prior to this role, Kris was the Associate Director of Alumni Business & Partnerships, overseeing the growth of revenue-generating programs, partnerships with various internal and external organizations, and alumni communications.

Julie Cafley, Ph.D., Vice-President, Public Policy Forum

Julie joined Canada’s Public Policy Forum as Vice-President in August 2010. Previously, as Chief of Staff to two presidents at the University of Ottawa, she played a key role in enhancing the profile of the University. Julie holds a Ph.D. in educational leadership. Her thesis focused on higher-education leadership through the lens of unfinished mandates of Canadian university presidents.

Heather Campbell, Communications Officer, Communications, University of New Brunswick

Heather is a seasoned communications specialist with more than 22 years in the field. She has developed and implemented a variety of communication and marketing plans for UNB and both the local and international marketplace. She has also developed, implemented and managed successful media-relations plans.

Heather holds a Bachelor of Public Relations and a Certificate in Business Administration, both from Mount Saint Vincent University. Heather has taught in the public relations program at Mount Saint Vincent and has authored numerous articles.

Christoph Clodius, Vice President, Senior Consultant, KCI (Ketchum Canada Inc.)

A vital member of KCI’s Search practice, Christoph Clodius has assisted with a number of key recruitment projects across Canada, including searches for UBC, University of Alberta, University of Calgary, Langara College, Brandon University, University of Regina, University of Toronto, and University of Waterloo. 

In addition to over 5 years with KCI, Christoph brings over 11 years’ experience in professional fundraising and strategic planning with both post-secondary education and community organizations, including UBC, the BC Paraplegic Association, and the United Way of the Lower Mainland.

Jane Cockton, Director, Brand Strategy at Sheridan College

Jane Cockton has been with Sheridan for eight years in successive roles. Over the past three years, Jane has overseen the award-winning relaunch of Sheridan’s brand platform in support of Sheridan’s vision to become an undergraduate teaching university.

Prior to entering the higher-education sector, Jane worked for almost 20 years in various agency and client-side marketing roles, with organizations such as Imperial Oil, Air Miles, Ontario Place, and Mr. Lube.

Bev Cooper, Associate Director of Development (Planned Giving), Good Works / University of Saskatchewan

Bev Cooper’s long history with planned giving began at McGill (1993) where she was mentored by two Canadian PG pioneers: Ann Cihelka and Marie Lizotte. Love took her to Saskatchewan in the late ‘90s, where she landed on the USask development doorstep in 1999.

Bev focused on improving the university’s donor-centred approach through its recognition programs and, believe it or not, database management. She implemented a PG moves-management matrix with specific strategies and tactics for prospects. Bev has been a CAGP-ACPDPTM member since 2000; completed the Banff Canadian Gift Planning course in 2002; and sat on the national Leave a LegacyTM committee (2004).

Jeff Drake, Manager of Communications Services, University of Saskatchewan

Jeff is the Manager of Communications Services in the Department of University Relations at the University of Saskatchewan. With close to 20 years in advertising, branding and communications experience in ad agencies and universities, he has sold you everything from wrestling tickets to higher education to beer.

 

Leah Eustace, ACFRE, Principal and Chief Idea Goddess, Good Works / University of Saskatchewan

Leah Eustace, ACFRE, is a Principal with Good Works, where she and her colleagues focus on connecting donors to the causes they care about. Her specialty is helping causes find the best stories to tell - the deeply emotional ones that reach beyond a donor’s brain and tap into their heart and soul.

Leah’s professional and community involvement includes being Chair of the AFP Foundation for Philanthropy - Canada, and Co-Chair of AFP’s Inclusive Giving Project. Leah holds a BA (Honours) from Trent University, and has a Master’s degree in International Relations from the University of Cambridge in the UK.

In 2014, Leah became the 101st person in the world to receive the ACFRE accreditation. She was also honoured with the AFP Ottawa Chapter Outstanding Fundraising Executive Award for 2014.

Blaine Favel, Chancellor of the University of Saskatchewan

Blaine Favel was Chief of the Poundmaker Cree Nation and served as Grand Chief of the Federation of Saskatchewan Indian Nations from 1994-98. During that time, he led the development of the First Nations Bank of Canada and the Saskatchewan Indian Gaming Authority. Mr. Favel was also the Canadian Department of Foreign Affairs and International Trade Counsellor on International Indigenous Issues, served as a special advisor to Assembly of First Nations National Chief Phil Fontaine, and was a panelist on the Indian Residential Schools Truth and Reconciliation Commission.

Richard Fisher, Chief Communications Officer, University of British Columbia

Richard Fisher has 25 years of advertising and marketing expertise in London, New York, Toronto and Vancouver. He has worked at agencies such as Ogilvy & Mather and TBWA, with clients as diverse as KFC, Taco Bell, Hasbro and Shoppers Drug Mart.

Richard is Chief Communications Officer, Development & Alumni Engagement, at the University of British Columbia in Vancouver. In September 2011, UBC launched the most ambitious fundraising and alumni engagement campaign in Canadian history – start an evolution – with the dual goals of raising $1.5 billion and engaging 50,000 alumni in the life of the university annually by 2015. The campaign closed in fall 2015. Currently Richard is leading the university’s marketing and communications for UBC100 -  UBC’s Centennial year.

Prior to UBC, Richard spent seven years as Chief Marketing Officer at York University in Toronto. In that time York built a North American CASE National Grand Gold award-winning brand for its work in institution-wide marketing, media relations, online media and publications.

Richard has lived in London, Dublin, Tours, Exeter, Lyon, New York, Toronto and Vancouver. He has a B.A. in French and Spanish from Exeter University, UK.

Darlene Freitag, Donor Relations Officer, University of Regina

Darlene Freitag has been a member of the University of Regina Development Team for over 26 years.

Freitag doesn’t look at her work as a job – she feels it is an honour and privilege to work with students, alumni, corporations, foundations and friends who want to make a difference in a response to the vision of the future for the University. She excels in creating relationships and inspiring an interest among individuals and organizations to be generous and make a difference.  It’s all about the continuity of a commitment to relationships - with a personal touch.

Juliana Fridman, Director of Interactive Marketing, Development and Alumni Engagement, University of British Columbia

Juliana has more than 18 years of experience in digital communications as a director of client and product services. Originally from Sao Paulo, her career has encompassed Brazil (Sao Paulo and Rio de Janeiro), the U.S. (Seattle, Miami, NY), the UK (London) and Australia (Melbourne), working for top creative and media agencies, web development specialists, streaming media technology and the music industry. Previous clients include Virgin, P&G, Fosters, Fiat, Levi’s, American Express and Greenpeace. Now settled in Vancouver at UBC, Juliana leads digital work for fundraising and alumni engagement.

Lisa Gauthier, Document Coordinator, University of Alberta

Lisa Gauthier is a Document Coordinator for the Office of Advancement. She has several years of experience in the information management field in the public and post-secondary education sectors. Lisa has a Bachelor of Arts degree from Carleton University and a Master of Library and Information Studies degree from Dalhousie University.

 

Peter George, President and CEO, McKim Communications Group

Peter George has been president and CEO of McKim Communications Group since 2008. A 25-year industry veteran, Peter has played a leadership role in developing brands for many regional and national organizations, including the University of Manitoba, Travel Manitoba, the City of Regina and many others. He co-founded his first agency in 1995 and grew it over 11 years into an industry leader in Manitoba. After merging his company with a long-standing Manitoba competitor (McKim) in 2006, Peter has led the agency through a long period of growth and regeneration.

Peter has an executive MBA in technology marketing from Lansbridge University, a Masters in Management from the American Graduate School of Management, and a Diploma in Design from Red River College.

 

Sonya Gilks, Director, Communications, University of New Brunswick

Sonya joined UNB in 2014 where she led the planning and execution of the Saint John Campus’s 50th Anniversary. She was then appointed Associate Director of Communications; Acting Director of Communications and Marketing, where she co-led the re-organization of the department into two separate offices. She was most recently appointed to the role of Director of Communications.

Sonya has more than 15 years of combined professional experience in corporate, government and post-secondary communications experience, including NBCC, Communications New Brunswick, the Office of Official Opposition, and Canada Post.

Angela Gilmore, Development Officer, Cambrian College

Angela Gilmore is the Development Officer at Cambrian College and a member of the Strategic Planning Committee. Angela has been with Cambrian for 5 years in the foundation office where she oversees annual giving, donor engagement and bursary awards.

Ana-Maria Hobrough, Managing Director, Development and Alumni Engagement Services, University of British Columbia

With over 15 years’ experience  in post-secondary development, Ana-Maria currently oversees the human resources, IT, research, finance, and other operational functions of UBC’s entire advancement portfolio. She therefore plays a critical role overseeing UBC’s hiring, recruitment and retention strategies for its 250+ advancement staff.

Before taking on her current role, Ana-Maria helped lead the faculty and campus-based development activities at UBC. She has also led or played a key role in fundraising for UBC’s Faculties of Law and Medicine, including many 6- and 7-figure gifts. She is active in the community through involvement with the YWCA and sits on the Board of the College of Registered Nurses of British Columbia.

Rebecca Ho, Communications Officer, Department of Economics, Simon Fraser University

Rebecca’s role bridges communications, alumni relations and student engagement for the benefit of economics alumni, students and faculty members. Rebecca graduated in 2014 with a Master of Education, Educational Leadership, Post-Secondary and Student Affairs.

Anna Gibson Hollow, Director of Advancement Records and Advancement FOIP Liaison Officer, University of Alberta

Anna has 15 years of experience working in the field of information management. Prior to joining the University of Alberta in 2013, she worked in a variety of organizations including Enbridge, the Government of Alberta and the Provincial Archives of Alberta. Anna has a Bachelor of Arts degree and an Information Access and Protection of Privacy certificate from the University of Alberta, and a Master of Archival Studies degree from the University of British Columbia.

 

Judith Jayasuriya, Interim Director of Alumni Relations, University of Manitoba

Judith Jayasuriya holds a B.A. in Labour Studies, a BComm (Hons.) and an MBA from the University of Manitoba. She currently serves as the Interim Director of Alumni Relations. Through her 10 years of experience with the university, she has had the opportunity to cultivate a background in managing cross-functional teams, project management and strategy and as a result she has led large-scale institutional projects. Judith is also an instructor at the University of Manitoba’s Asper School of Business, where she teaches business case analysis and presentation skills to graduate students.

James Johannesson, Reporting Analyst, University of Saskatchewan

With over 16 years of Advancement experience at both the University of Saskatchewan and University of Calgary, James Johannesson brings a vast set of experience in all facets of Advancement’s main functions of alumni relations, development, and communications. This includes experience in system analysis, development and configuration; reporting; prospect research; and information and service development. Under James’ leadership, the University of Saskatchewan received a 2013 CCAE Gold Prix d’Excellence Award for the conversion of a manual pledge-reminder system to an e-reminder, through a business process re-engineering project.

Brian Kachur, Creative Services Specialist, University of Saskatchewan

Brian is lead designer in marketing and communications at the University of Saskatchewan. He loves bears, pencils, and finding creativity within the confines of a large, decentralized organization. He has seen the university’s biggest branding exercise, written the university’s most comprehensive visual identity guide, and picked up a few marketing awards along the way.

David Kravinchuk, Chief Advice Dispenser, Fundraising Pharmacy

Passionate about prescribing practical fundraising solutions, David opened Fundraising Pharmacy to dispense name-brand advice (at generic prices!) for clients including Royal University Hospital Foundation, United Way and University of Queensland, an Australian Group of Eight university ranked among the top 50 universities worldwide.

Before launching FRx, David was Senior Philanthropic Counsel at Good Works, managing Canadian Red Cross, UNHCR and Canadian Cancer Society accounts. Before consulting, he spent over 5 years with University of Alberta’s Annual Giving Office. Under his leadership, annual giving revenues rose to a record of more than $6 Million dollars per year, while increasing student participation, support of "friends" of the university, and the average donation .

Lafond

 George E. Lafond

George E. Lafond is a member of the Muskeg Lake (Treaty 6) Cree Nation in Saskatchewan. He was raised in the community by his mother, the late Senator Alpha Lafond - one of the first women chiefs to hold office in Canada - and his father, Albert Lafond - a veteran of WWII and the Korean Conflict - along with his brothers and sisters and extended family.

George has been involved in community development and service in a variety of roles during his professional career. He worked in recreation at the band level, obtained a teaching degree and taught high school in Saskatoon, and has been both the elected Tribal and Vice-Tribal Chief for the Saskatoon Tribal Council. George has been involved in many initiatives to bring innovative community, economic and social development to First Nations peoples in Saskatchewan and Canada. George was also the first Special Advisor to the President on Aboriginal issues, through which he was able to to secure the newly built Gordon Oakes Red Bear Student Centre.

Tom Meadus, Director of Advancement, New Brunswick Community College

Tom joined NBCC in 2010 after 15 years in the private sector. In 2012, he was assigned the task of building NBCC’s first-ever Advancement department. NBCC had no organized fundraising capability and no alumni association, despite being 40 years old.

The department has quickly grown and now is responsible for alumni relations and a new Alumni Association, donor development and fundraising as well as entrepreneurship. After only 3 years, NBCC’s Advancement department, under Tom’s leadership, has received national and international recognition for its work.

Like NBCC, Tom is new to Advancement but is truly passionate about the profession, which shows in NBCC’s impressive results.

Sheelah McLean, Idle No More organizer

Sheelah McLean is from Treaty 6 territory, and a 3rd-generation immigrant whose Scottish and Scandinavian ancestors settled from Western Europe. Born and raised in Saskatoon, Sheelah is an anti-racist anti-colonial teacher and activist. See more here.

Gillian Morrison, Assistant Vice President, Divisional Relations and Campaigns, University of Toronto

Reporting to the Vice-President, Advancement, Gillian provides leadership, strategic direction, and priority setting to the development and implementation of the University’s institutional campaign and divisional campaigns, helping to grow fundraising performance, build organizational capacity, and instill best fundraising practices across the University’s multiple divisions and campuses.

Gillian oversees a number of key advancement portfolios, including Divisional Relations & Major Gifts, Prospect Management, Advancement Research, Campaign Planning, Stewardship, Business Intelligence & Analytics, and Annual & Leadership Giving.

A senior fundraising executive, Gillian brings extensive experience in campaign development, campaign consulting, strategic planning and prospect development. Prior to joining the University of Toronto in 2009, she served as a Vice-President with a national consulting firm, providing fundraising counsel to a broad range of universities, hospital foundations and charities across Canada. She began her career with the Government of Ontario, where she held positions with the Legislative Assembly of Ontario, the Ministry of Natural Resources and the Ministry of Colleges and Universities.

Gillian holds a B.A., Hons. and a Master of Public Administration from Queen’s University. She serves on the board of the Canadian Council for the Advancement of Education, and has held board positions and volunteered in her community throughout her career.

Lori Moulden, Development Officer, Digital Engagement, McMaster University Alumni Association

Lori landed a full-time gig coordinating the student and young alumni program at her alma mater following graduation. Little did she know, this opportunity would expose a passion for higher ed and the non-profit sector! In her 10 years at Mac, she has served time with the alumni advancement, major and planned giving, and annual giving teams.

Outside of McMaster, Lori coaches a girls’ basketball team and sits on the Big Brothers Big Sisters board, where she is also a Big Sister. She loves Hamilton just as much as McMaster and can often be found hiking trails across the city.

Diane Mullan, Acting Manager, Alumni Relations, University of Regina

With 25 years of post-secondary institution experience, Diane Mullan brings a range of skills and knowledge to the alumni relations team at the University of Regina. Since 2010, she has led signature events, alumni communications, and student engagement, and has been Acting Manager of the unit for three years.

Kendal Netmaker, Business person

Kendal Netmaker is an Aboriginal Entrepreneur who grew up on Sweetgrass First Nation, SK. In grade 5, his best friend from South Africa gave Kendal his first opportunity to take part in soccer. He never forgot about what his friend had done for him when he later founded the popular clothing brand, Neechie Gear: a lifestyle apparel brand that empowers youth through sports. A portion of profits help fund underprivileged youth to take part in sports.

After finishing two degrees from the University of Saskatchewan, Kendal grew the brand from a one-bedroom apartment to a small kiosk to several pop-up stores, and recently opened a new headquarters in Saskatoon. The brand is now sold to consumers across North America through other retail shops and online.

 

Erin O'Neil, Alumni Officer, Digital Engagement, McMaster University Alumni Association

Erin O’Neil started working at McMaster University in development communications. In 2011, she took a position in the alumni office and developed the Mac10 events program for young alumni, which expanded to include a specific Mac10Giving campaign in 2013. Since early 2015, she has shifted roles to manage the digital communications strategy for the alumni and annual fund teams, focusing on meaningful engagement through analytics.

Erin is on the organizing committee for the Annual Giving Congress and is a founding member of the Young Alumni Networking Group. She is completing her Master’s in Philanthropy and Nonprofit Leadership at Carleton University.

Darlene Palmer, Director of Development, Cambrian College

Darlene Palmer is the Director of Development at Cambrian College. She has been with the foundation and alumni offices for one year. Previously, Darlene was Director of Ancillary Business Operations at the college.

Darlene's background is in the communications and fundraising fields. She was a member of the Strategic Planning Committee and Co-Chair of one of the working groups for the Strategic Plan. Darlene came to Cambrian from the private sector, having worked in broadcasting for 15 years. She also spent 8 years with the Sudbury YMCA as their Director of Development. During her time at the Y she led a $22M capital campaign, and then continued with annual giving and legacy gifting at the Y.   

David Palmer, Vice President, Advancement, University of Toronto

Since 2007, David has served as Vice-President, Advancement for the University of Toronto, Canada’s largest research-intensive university, with 80,000 students on three campuses and more than 540,000 alumni in over 180 countries. David has been leading the University’s ambitious Boundless Campaign since its public launch in November, 2011. With a $2 billion goal, Boundless is the largest campaign in Canadian university history – an ambitious and necessary undertaking to help prepare the next generation of global citizens and to address today’s defining global challenges. As of April 2016, the campaign is at 95% of its goal, pacing well ahead of schedule.

For his strategic and principled approach, for his contributions to the advancement of higher education, and for his impact on redefining the fundraising potential of multiple charitable sectors in Canada, David will be recognized with the 2016 Canadian Council for the Advancement of Education (CCAE) Outstanding Achievement Award. In he 2011 received the Outstanding Fundraising Professional Award by the Association of Fundraising Professionals.

 

Jen Pilsner, Senior Marketing and Communications Consultant, Saskatchewan Polytechnic

Jen Pilsner has spent the last 15 years in various marketing and communications roles within the private and public sectors; the last 10 with Saskatchewan Polytechnic. As Sask Polytech’s Senior Marketing and Communications Consultant, Jen leads a group of strategic marketers in the development and execution of marketing strategies, plans and processes to support the vision of the organization and meet the needs of internal client groups.

Jen holds a Bachelor of Commerce from the University of Saskatchewan, and is an active member of the International Association of Business Communicators and the Saskatchewan Professional Marketing Association.

Jane Potentier, CFRE, Assistant Dean, Advancement, Faculty of Arts, University of Alberta

Jane’s advancement career spans 25 years, 2 countries and a variety of roles. Jane joined the University of Alberta in 2002. She currently leads a program focused on individual major gifts.  She began her post-secondary fundraising leading the annual fund. From 2008-13 she was the Director of Corporate and Foundation Relations, leading University-wide advancement activities with corporations and foundations.

Prior to her move to Canada in 2001, she spent 10 years fundraising on behalf of many of the UK’s largest charities. Jane is an active volunteer with the Association of Fundraising professionals, and a frequent and sought-after speaker at seminars and conferences.

Ray Satterthwaite, President, Engagement Analysis inc.

Ray began his career in Advancement at McGill University, serving in the alumni program area and then as the Director of Alumni Relations and Annual Giving. At Queen’s University, he served as Director of Development and Campaign Director, then Associate Vice-Principal of Advancement and Chief Development Officer, running a successful $262 million capital campaign. Most recently, Ray was the Executive Director of Advancement at Ashbury College in Ottawa, where he oversaw communications, marketing, alumni and parent relations and all fundraising activities for the school. He was also President of the Ashbury College Foundation.

Ray has been involved with both CCAE and CASE. His research, speaking engagements and articles on the topic of alumni engagement have earned him recognition for his work, including Faculty Star and Rising Star honours from CASE. In 2007 he founded Engagement Analysis Inc., and has helped over 70 clients in Canada, the UK and the US to identify, measure and use engagement information to improve their programs.

Kirk Schmidt, Director of Professional Services, Method Works Consulting

For the last six years, Kirk has consulted over 50 charities in Canada and the U.S. on databases through Method Works Consulting. He brings extensive experience in many IT disciplines, and has also worked with fundraising and development strategy. Kirk has been a celebrated speaker at the Blackbaud Conference for Non-Profits, among other speaking engagements. He holds a Bachelor of Mathematics from the University of Waterloo, and uses his knowledge and experience in Mathematics to help bring more sophisticated analytics to charities.

Lori Shockey, CFRE, Director, Advancement & Alumni Relations, Faculty of Pharmacy and Pharmaceutical Sciences, University of Alberta

In her current role, Lori leads and implements all aspects of the Faculty-based advancement function, including major gift fundraising, alumni engagement, communications and events.  Lori has over 26 years of educational fundraising experience from every facet of advancement operations, including records management, recognition and stewardship, prospect research and tracking, database mapping and implementation, privacy and ethical guidelines, operational leadership and management.

Lori was one of the founding members of APRA-Canada and is considered a pioneer of Prospect Research in Canada. She is also a certified 7 Habits for Highly Effective People facilitator. Lori is an experienced and sought-after presenter.

Matthew Vernhout, Chief Privacy Officer & Manager, Deliverability, Inbox Marketer Corp.

Matthew Vernhout is a Certified International Privacy Professional (Canada) with more than 14 years of experience in e-mail marketing. Matthew ensures that Inbox Marketer’s clients are compliant with all relevant industry regulations, including CAN-SPAM, PIPEDA, and Canadian Anti-Spam Legislation (CASL). He actively shares his thoughts on industry trends via his own social marketing blog, EmailKarma.net, which was recognized in 2010 as one of Canada’s top 40 marketing blogs.

Matthew is also involved as director at large of CAUCE and chair of the eec’s Advocacy Subcommittee, as well as the co-author of A Complete Guide to e-Marketing Under Canada’s Anti-Spam Legislation. Matthew graduated from St Clair College in 2000 with a diploma in Computer Science and Information Programming.

Lori Yarchuk, Executive Director, Marketing Communications Office, University of Manitoba

Lori is a born and bred Manitoban with a career spanning 25 years across the fields of marketing, branding, advertising and communications. Working in creative agencies, large public sector organizations as well as private industry, in both Winnipeg and Toronto, she thrives on mentoring and motivating both strategic and creative teams. As a leader within the University of Manitoba’s Marketing Communications Office, she has been responsible for the institutional brand development and marketing communications efforts that have become known as the Trailblazer Campaign. A proud alum of the University of Manitoba, she can’t imagine why anyone would go anywhere else.