2015 Keynote Speakers


Julie Payette

An electrical engineer by trade, Julie Payette has flown two missions in space for the construction of the International Space Station (ISS). During her astronaut training, she completed training as a military pilot on the CT-114 "Snowbird" jet and also holds a commercial pilot’s licence.

Ms. Payette joined the NASA Astronaut Corps in Houston in August 1996. She has logged 611 hours and more than 400 orbits around the Earth in two separate spaceflights on board Space Shuttles “Discovery” (1999) and “Endeavour” (2009).

Julie Payette served as Chief Astronaut for the Canadian Space Agency from 2000 to 2007, was a public policy scholar at the Woodrow Wilson Center in Washington DC, and was the Quebec scientific delegate to the United States from 2011 to 2013.

In July 2013, Madame Payette became the Chief Operating Officer of the Montreal Science Center and Vice-President MSC, Canada Land Company. Ms. Payette is a Knight of the National Order of Québec and an Officer of the Order of Canada.

Bertrand Cesvet
Chairman and Senior Partner, Sid Lee

World-renowned brand experience and marketing pioneer, Bertrand Cesvet, will present the Opening Keynote at the 2015 CCAE National Conference in Montreal (June 10-12, 2015) on Wednesday, June 10. He will address management, creativity, and the future of marketing and communications. According to Bertrand, communication begins with the product, and each interaction with the consumer is a prime opportunity to generate word of mouth.

Bertrand Cesvet is Chairman and Senior Partner at commercial creativity firm Sid Lee, where he has worked for the past 18 years. A trained economist, Bertrand earned an MBA from McGill University in 1990. Shortly after, he joined Mercer Management Consulting as a strategic consultant, where he worked on introducing relationship-marketing strategies to Canada, the U.S. and Europe.

With Sid Lee, Bertrand’s extensive experience and expertise in strategic and creative marketing has benefited such top-tier brands as adidas, Red Bull, Cirque du Soleil, Dom Perignon, Carlsberg Brewery, Facebook and Absolut Vodka.

In addition to overseeing Sid Lee’s international operations, Bertrand serves as the head strategist for the agency’s impressive portfolio of clients. He has played a key role in the agency acquiring world-class mandates and has been fundamental in forging a strong and lasting relationship between Sid Lee and Cirque du Soleil.

Bertrand has overseen the openings of four new Sid Lee ateliers over the past few years, in Amsterdam, Paris, Toronto and Austin.

With Bertrand at the helm, Sid Lee has grown from a small shop of 10 employees in Montreal to an international powerhouse known the world over for its creativity, originality and unique business model. The agency has won a host of awards and accolades over the years, from Cannes Lions and One Show awards to Grafika and Créa prizes. Marketing Magazine named Sid Lee Agency of the Year for three in a row (2009-2011), and in 2011 Time featured the agency on its The Top Ten of Everything of 2011 shortlist for an adidas TV spot, from the brand’s iconic all in campaign.

In 2009, Bertrand Cesvet wrote the best-selling business book Conversation Capital: How to Create Stuff People Love to Talk About (Financial Times Press, 2009), which sold more than 20,000 copies worldwide. The book outlines Bertrand’s strategic approach that stresses the importance of creating rich consumption experiences to ensure brand success.

Bertrand sits on the board of directors for the ONE DROP Foundation, an initiative of Cirque du Soleil founder Guy Laliberté, dedicated to ensuring everyone on the planet has access to clean water.

Dave Carroll
Singer, Songwriter, Social Media Innovator

The Closing Keynote at the 2015 CCAE National Conference in Montreal (June 10-12, 2015) will feature a refreshing take on the power of social media to effect change in both corporate and personal spheres. Dave Carroll will speak to CCAE National Conference delegates on Friday, June 12.

Dave Carroll is an award-winning singer-songwriter and social media innovator from Halifax, Nova Scotia who is widely recognized as a master storyteller. He became familiar to 150 million people across the world when his 2009 YouTube music video (cost: $150) about a customer service issue with an airline, called “United Breaks Guitars”, became a worldwide media sensation. Since then he has also become a highly sought-after professional speaker, a published author and the co-founder of a customer-facing startup called Gripevine.com

In his presentation, Dave will describe his process in developing what Google has referred to as “one of the most important videos in our history. He will also share the global implications of this video in the areas of social media, customer experience and branding, and how all of this can be applied to a deeper message: that we are all fundamentally connected, that simple changes in your perspective can inject caring into your business, and that an organization founded upon “compassionate design” makes for a happier, more productive and more profitable environment.