2016 Essentials for New Professionals in Advancement Workshop


Tuesday, June 7, 2016 - TCU Place - Saskatoon, Saskatchewan


  8:30 a.m. – 9:00 a.m.   Registration
  9:00 a.m. – 9:30 a.m.   Welcome, Introduction, the CCAE Story
Mark Hazlett, CCAE Executive Director, & Jason Moreton, CCAE President
  9:30 a.m. – 10:45 a.m.

  Advancement as a Profession – What have you done?!
  Jason Moreton, CCAE President; Associate Vice-President, Alumni Advancement at the University of Guelph

Advancement, Development, Alumni Relations, Fundraising, Advancement Services – why would your grandmother be confused when you tell her what you do?? Looking at and beyond nomenclature, this session will provide an overview of our profession; discuss trends, themes, and issues; and highlight do’s and don’ts for managing your career. The presentation will showcase some best practices and we’ll have an interactive discussion about great ideas – ideas that your grandmother can share with her friends.

  10:45 a.m. – 11:00 a.m.   Break
  11:00 a.m. – 12:00 p.m.   Getting to Know Each Other – various networking games
  12:00 noon – 1:00 p.m.   Lunch
  1:00 p.m. – 2:15 p.m.

  #McMasterMemory – Social Media in Advancement
  Ben Chapdelaine, Associate Director, Annual Giving, McMaster University

Using the #McMasterMemory project as one of several examples of projects where social media enhanced respective initiatives, we will discuss the critical role of social media within advancement communications. Social media is indeed a medium that must be strategically considered by advancement shops to maximize reach to targeted audiences. New professionals have the ability to make a significant impact on their teams by taking advantage of this mode of communications.

  2:15 p.m. – 2:30 p.m.


  2:30 p.m. – 3:45 p.m.

  Stewardship – It is Everyone’s Job
  Susan Rankin, Director, Stewardship and Donor Relations, McMaster University

Proper stewardship of the gifts our institutions receive takes careful consideration and becomes an essential component of any successful fundraising and advancement program. In this session we will discuss the critical importance of engaging the entire campus community to effectively steward gifts and engage our partners in strategic donor relations.

  3:45 p.m.   Wrap-Up and Conclusion




Jason Moreton, Associate Vice-President, Alumni Advancement, University of Guelph

As Associate Vice-President, Alumni Advancement at the University of Guelph, Jason Moreton oversees all alumni outreach activities, annual fund programming and communications. With a great team of academic partners, a strong campaign cabinet as well as a dedicated and tireless advancement team, in 2014, the University surpassed its $200-million goal in the most ambitious fundraising campaign in its history: The BetterPlanet Project.

Jason joined Alumni Affairs & Development at Guelph in 2005, creating innovative opportunities for recent graduates to grow as professionals in their fields and to stay connected with their alma mater. He took on the role of Director, Alumni Affairs in 2006. This role was expanded in 2009 to include oversight of the Annual Fund.

Before joining the University of Guelph, Jason worked as a Development Officer for St. Joseph’s Healthcare Hamilton, was Campaign Manager for a Toronto municipal campaign, and conducted research for the Canadian Centre for Philanthropy, now Imagine Canada.

Jason is a graduate of the University of Guelph, with an Honours B.A. in Political Science. He is also a graduate of Wilfrid Laurier University, earning a Master of Arts in Political Science.




Benoit Chapdelaine, Associate Director, Annual Giving, McMaster University

With a background in Human Resources and Marketing Benoit Chapdelaine has held a variety of roles on the McMaster University campus over the last 14 years. Ben’s competitive nature has been nurtured through sport to the world of fundraising, and he believes in making strategic decisions based on data rather than emotion. Although not always an early-adopter of new technologies, the native of Montreal believes in using all tools available to reach a particular audience.




 Susan Wright (Rankin)

Susan Wright (Rankin) is the Director of Stewardship & Donor Relations at McMaster University in Hamilton, Ontario. She leads the development of a comprehensive stewardship and donor relations program for McMaster.  

Previously, Susan was the Director, Alumni Affairs at the University of Guelph where she was responsible for the overall management of the Alumni Affairs program. Susan has held other positions at McMaster University in the areas of Alumni Advancement and Campaign Donor Relations. 

Susan has presented at numerous ADRP, CCAE and CASE conferences on topics including Pro-Active Stewardship; Stewardship: It’s Everyone’s Job; and Principal Donor Stewardship. Susan was a member of the ADRP organizing committee for the first ever Canadian Workshop and is on the Program Committee for the 2016 ADRP International Conference. She is also Co-Chair for the 2017 CCAE National Conference in Hamilton, Ontario (June 6 - 9, 2017).

Susan is a past member of the CCAE Board of Directors and former President of CCAE-Ontario.