2 sessions x30 min from 2021 Prix d’Excellence Best Use of Social Media Recipients
CCAE eLearning Archive
Featuring: Jill Ellsworth, Cape Breton University & Christopher Carroll, Keypath Education
Session 1: Achieving Social Media Success Through Authenticity
Jill Ellsworth, Digital Communications Specialist, Cape Breton University
Cape Breton University has taken its social media presence from underwhelming to over performing by focusing on three important steps. In this presentation you will learn about the importance of authenticity in social media, cultivating your brand identity, and the effort it takes to strategize social. Learn about audience insights, expectations, and how you can adapt your social media strategy in small ways for big wins.
Session 2: Algonquin College’s Online Convocation – Personalizing a virtual connection
Christopher Carroll, Content Manager at Keypath Education, (formerly at Algonquin College)
With the pandemic forcing Algonquin College’s convocation ceremonies to take place in a virtual space, the Communications team had to find a way to capture the spirit and excitement of these celebrations and translate them for an entirely digital audience. The campaign turned out to be a rousing success, thanks to customized messages sent out to grads, social media contests, celebrity shout-outs and more. Learn how AC was able to capture the spirit of the College’s largest annual event in a virtual setting.