2 sessions x30 min from 2021 Prix d’Excellence Best Use of Multi-Media Recipients
CCAE eLearning Archive
Featuring: Haweya Fadal, Ryerson University & Derek Cassoff, McGill University
Session 1: Developing a podcast from the ground up: what worked, what didn't, and lessons learned along the way
Haweya Fadal, Alumni Relations Officer, University Advancement, Ryerson University
Launching a university podcast can provide a new avenue to engage alumni and keep them informed about what’s happening within your institution. Ryerson University alumni are time-starved but still hungry for intelligent, informative discourse about the issues that affect their lives. We tapped into our network of researchers, experts and collaborators to provide valuable insight, context, and perspective on the significant issues facing our alumni and friends' community—regardless of their circumstances, life stage, or physical location. This presentation will delve into the process of developing our podcast, key insights, and lessons learned.
Session 2: Lights… Camera…Action: How McGill University positioned itself as a leader in Covid information
Derek Cassoff, Managing Director, Communications, University Advancement, McGill University
When Covid-19 first arrived in North America, and the pandemic shuttered our schools and communities, the world sought answers. Learn how McGill University’s advancement office quickly responded to the call with a timely series of alumni webcasts that would attract nearly 200,000 viewers over the course of the following months.