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Lessons in strategic community building: Taking engagement to new heights during alumni UBC 100

CCAE 2018 National Conference Video Session

Steve Kennedy, Director of Marketing & Communications, University of British Columbia

From May 2017 – May 2018, alumni UBC celebrated its 100th year as the alumni association for UBC's 325,000 + graduates in more than 140 countries. Coming off of the heels of UBC's institutional centennial in 2015 - 16 created challenges in message differentiation and raised the question of whether alumni UBC should be recognizing its 100th year milestone at all. Ultimately, an initiative was launched that included the goal of creating 100,000 alumni connections during the year. Watch Steve Kennedy live at the #CCAE2018 National Conference discuss the lessons learned from UBC's cenntenial campaign.