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When your new path is a bumpy road: The challenges and rewards of trying a different direction

CCAE eLearning Archive
Aloma Jardine, Communications Officer, Mount Allison University

Mount Allison University’s 2017 Giving Report was a bold departure from its previous reports to donors. The new approach was widely praised and well received by alumni and friends of the University and garnered a CCAE Bronze Prix d’Excellence.

But there were a number of points along the way when it seemed the project might never come to fruition. This session will explore why Mount Allison decided to take a new direction with its Giving Report, how it developed a new approach, and what kind of positive impact it had, as well as the challenges faced along the way.

December 2018