Top take-aways from the 2019 CCAE Annual Giving Summit
Annual Giving Summit
October 23-24, 2019
On Donors & Student Collaboration: Start with the basics when engaging both groups, and ensure it begins from a place of learning and respect. To acknowledge that fundraising & its terminology is not inherent to these groups is key to building a language of understanding and support.
On Data & Analysis: Don’t hypothesis the data, let the data show you, and keep in mind Annual Giving operates significantly differently than Major Gifts (automated vs manual) and requires evaluation that assesses the right context for your work.
On engaging Millennial Donors: Take a fresh approach to this group, millennial alumni are not the same as they were when they graduated.
Many thanks to our speakers for presenting a high-quality program and to 2019 Annual Giving Summit sponsors DonorPerfect and Manulife.
Presentation files from the AGS are available upon request. If you wish to view the presentation files from the AGS, please contact the CCAE office at firstname.lastname@example.org.
Photos: 2019 Annual Giving Award recipients: Danielle Mulligan, University of Victoria (Travel Award); Brenda Oliver, University of Regina, (First Time Attendee Award); Dianna McGaughey, University of Waterloo (New Professional Award) with colleagues Jessica Wroblewski & Jennifer Murray.