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Alumnew: Revitalizing the alumni brand and engagement for new graduates

CCAE eLearning Archive
Jill Scarrow, Manager Advancement Communications, Sheridan College
Lesley Dean, Alumni Outreach Coordinator, Sheridan College

How do you breathe new life into a word that’s very definition describes a connection with the past? How do you show your newest grads that they’re special? Sheridan College's answer to those questions is Alumnew – a communications campaign that tackled those questions, boosted engagement at our convocation ceremonies, and drove people to our social media channels.

In this session, learn how the Alumnew campaign successfully engaged with new graduates across a variety of communications platforms. You’ll also learn about the challenges we faced when communicating with a diverse population of international students; how we kept Alumnew aligned with Sheridan’s existing branding; and how we capitalized on Alumnew to celebrate our young alumni’s achievements.