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The Essential Effect Developing a collaborative milestone project to celebrate donors

CCAeLearning Archive
Shawna Greer & Bryan Alary of the Northern Alberta Institute of Technology (NAIT)

Learn how NAIT’s departments of Advancement and Marketing and Communications collaborated on a milestone project to celebrate the largest fundraising campaigns in the institutions’ history. The project, branded as The Essential Effect: 100 Reasons to Celebrate, harnessed strategic digital storytelling, content marketing and donor stewardship.