Alumni Leaders Summit

February 5-6, 2019

Calgary Marriott Hotel
110 9 Ave SE, Calgary, AB

Platinum Sponsor:
Manulife

Gold Sponsor:
Engagement Analysis Inc

Registration
Member: $410
Potential member: $499

 

REGISTER

 
 
Tuesday February 5th 2019

8:15 a.m. - 9:10 a.m.

Registration & Breakfast

9:15 a.m. - 10:15 a.m.

Alumni Engagement as a form of Public Engagement at Memorial University
Lynn Squires, Assistant Director, Alumni Affairs, Memorial University

10:15a.m. - 10:30 a.m.

Break

10:30 a.m. - 11:30 a.m.

Through the looking glass; leading through change and towards change
(Joint session with Development Leaders)
Jason Moreton, AVP, University of Guelph
Patricia Kenney, Senior Director, Human Resources, Oregon State University Foundation

11:30 a.m. - 12:45 p.m.

Lunch

12:45 p.m. - 1:45 p.m.

Engaging with an increasingly diverse alumni community
Tracey Bowman, Director, Outreach & Engagement, University of Manitoba

1:45 p.m. - 2:00 p.m.

Break

2:00 p.m. - 3:15 p.m.

Development & alumni, united in common goals.
(Joint session with Development Leaders)
Greg Latham, Director, Alumni Engagement, University of Alberta
Marie Perron, Assistant Dean, Advancement, Faculty of Agricultural, Life and Environmental Sciences, University of Alberta
Ben Chapdelaine, Associate Director, Annual Giving, McMaster University
Anne-Marie Middel, Associate Director, Alumni Advancement, McMaster University

3:15 - 3:30 p.m.

Break

3:30 p.m. - 4:30 p.m.

Closing Discussion

4:30 p.m. 

Wrap- Up

 
Wednesday February 6th 2019

8:00 a.m. - 9:00 a.m.

Breakfast

9:00 a.m. - 10:00 a.m.

Beyond the Document – Using Your Alumni Engagement Strategy as a Change Agent
Michael Sclafani, Associate Vice President, Alumni Engagement & Partnerships, University of Calgary

10:00a.m. - 10:15 a.m.

Break

10:15 a.m. - 11:30 p.m

Engagement – the Secret Recipe
(Joint session with Development Leaders)
Jason Coolman, Associate- Vice-President and Alumni Relations. University of Waterloo

 

Summit Close & Boxed lunch on departure

Calgary Marriott Hotel
110 9 Ave SE,
Calgary, AB

Book your hotel room at the Calgary Marriott Downtown Hotel

Rates start at $229 (Canadian Dollars). All guest room rates are quoted exclusive of applicable taxes and fees: 15% Harmonized Sales Tax (HST), PLUS 4% MAT (Municipal Accommodation Tax) in effect at time of check-out.

Reserve your room by January 16, 2019. to ensure you receive the special CCAE rate.

Please make your reservation directly with the hotel by calling 1-800-896-6678 or online. Identify yourself as attending the CANADIAN COUNCIL FOR THE ADVANCEMENT OF EDUCATION - CCAE Alumni Leaders Summit.

 

Speakers

 

Sessions

Alumni Engagement as a form of Public Engagement at Memorial University
Lynn (Cadigan) Squires
 - Assistant Director, Alumni Affairs, Memorial University

In 2016, a review of Memorial University’s external relations units revealed a number of new opportunities for efficiencies and collaboration. Key outcomes were the recommendations to align Alumni Affairs with Public Engagement and create a singular focus on fundraising in the Development unit.

What is now known as Alumni Engagement at Memorial began a comprehensive planning process. Advisory group and open consultation sessions in key Canadian cities and across Memorial’s campuses in Newfoundland and Labrador were complemented by significant research and survey work.

In 2018, Memorial published a pan-university Alumni Engagement Strategic plan that reflects the contributions of over 4000 individuals. The pages of that plan reflect a new way to approach relationships with alumni – exploring innovative ways that alumni and Memorial can achieve a relationship of mutual contribution and benefit that ultimately supports the academic mission of the university.

Objectives:
  • Learn why Memorial University has developed a new strategy for alumni engagement that leverages the unique opportunities provided by public engagement, itself a planning framework that sits alongside research and teaching and learning as instrumental to the university’s mission.
  • Understand the new approach to alumni engagement at Memorial, including what was learned during the extensive consultations and research that informed a new pan-university strategic plan to guide how Memorial develops and maintains relationships with alumni.
  • Recognize how this approach differs from the traditional alumni-development model, while still supporting fundraising goals at Memorial.

 

Development & alumni, united in common goals.
Greg Latham
 - Director, Alumni Engagement, University of Alberta
Marie Perron
 - Assistant Dean, Advancement, Faculty of Agricultural, Life and Environmental Sciences, University of Alberta
Ben Chapdelaine
 - Associate Director, Annual Giving, McMaster University
Anne-Marie Middel
 - Associate Director, Alumni Advancement, McMaster University

Two Institutions will share the unique ways they are working together to ensure they maximize each alumni engagement opportunity. Events, metrics, reunions, volunteers; the possibilities are endless

 

Beyond the Document – Using Your Alumni Engagement Strategy as a Change Agent
Michael V. Sclafani
 - Associate Vice President, Alumni Engagement & Partnerships, University of Calgary

Over the last decade, the alumni engagement landscape has endured vast and sustained change. Response has varied from resistance to reactive, often including the development of new org charts, processes or plans. UCalgary believes true success in this new landscape can only be achieved when an alumni engagement strategy catalyzes campus partners, institutional infrastructure and innovation to drive change and deliver sustainable results.

  • Recognize the signs that your alumni engagement organization and approach may need a tune up.
  • Leverage your alumni engagement strategy to bring about change by consensus (rather than force) and get cross-campus buy-in.
  • Re-align, change and mobilize your institutional infrastructure to engage with alumni in a new way.

 

Measuring Engagement – the Secret Recipe
Jason Coolman
 - Associate-Vice President, Development & Alumni Relations, University of Waterloo

Like a good recipe, engagement relies on a few key ingredients to be successful. This session explores key global trends related to the measurement of alumni engagement and will provide you with a path forward on this complex topic. As a member of the CASE Alumni Engagement Metrics Task Force, Jason will give you an up-to-date look at the Alumni Engagement Reporting Framework being created by CASE. Come ready to discuss the future of alumni engagement, how to track it and why it matters to all advancement units.

Objectives:
  • Current & Future states of Alumni Engagement Metrics
  • Linkages between Alumni Relations and Development
  • The importance of being strategic