Alumni Leaders' Summit
March 8th – April 26th, 2021
Mondays at 1:00 p.m. ET
CCAE brings the same great summit program, to an online format. The 2021 Alumni Leaders' Summit program will be delivered once a week, for 7 weeks. Each weeks’ presentation will be live, and attendees will have a chance to pose questions and engage with the presenter and other attendees via a live chat function.
Full Summit Package: $410 (access to all sessions)
Package of 3 sessions: $280 (access to 3 sessions of your choice)
Single Session: $100 (access to the session of your choice)
Full Summit Package: $499 (access to all sessions)
Package of 3 sessions: $350 (access to 3 sessions of your choice)
Single Session: $125 (access to the session of your choice)
This event is eligible for the CCAE-TDIMM Professional Learning Fund
All CCAE Members have access to a $1,000 credit to use on CCAE events until April 30th, 2021. Learn more about the fund here. If you have questions regarding how much remaining credit your institution has contact email@example.com.
Get the most out of the discussion:
Annie Benko, Associate Director, Alumni Advancement, University of Guelph
Tricia Mandryk, Director of Philanthropy & Alumni, Trinity College School
Erin Caldwell, Manager, Alumni Engagement, Conestoga College
Mary Duffley, Assistant Director, Alumni Office/Associated Alumni, University of New Brunswick
Moderator: Mark Hazlett, President and CEO, CCAE
During the CCAE COVID-19 series, CCAE brought together several seasoned Alumni professionals to discuss realities associated with changing strategies, shifting priorities and engagement plans.
To kick-off the 2021 Alumni Leaders’ Summit, CCAE is getting the band back together. It is imperative to keep the conversation going. How many temporary plans became permanent? How many events are staying online and what, does engagement look like in 2021?
In the months since the COVID series, there is STILL no crystal ball, and we still cannot predict the future. Therefore, we do what we do best, we collaborate and share ideas
- Are you engaging/supporting with International Alumni more than in previous years? If so, how?
- The show went on, how did you handle events like homecoming, reunion weekends, convocation and other annual get-togethers?
- Have you introduced/invested in platforms or tools to better connect with Alumni moving forward?
- What “temporary” measures did your team incorporate to handle the COVID19 challenges that seem to here to stay?
- How has your role changed? Do you think this is temporary or are the expectations of Alumni Relations professionals forever altered?
Jennifer Jenkins, Regional Coordinator, University of Alberta
John Perrino, Regional Chapters Manager, University of Alberta
In today's busy world, we are all grappling with ways to appeal to, and engage with, our alumni. Join the discussion for tips on how to meet your alumni "where they live" to provide regional opportunities for engagement. We will offer specific relationship building ideas such as welcome and mentorship programs that pair established alumni with younger grads and how to utilize data, LinkedIn and personal visits to expand outreach. Let Jennifer and John share some tools on how to create a menu of experiences for your grads around the world.
- Moving beyond events to diversify alumni programming
- Increasing the variety of volunteer opportunities
- Utilizing data to direct activities
Erin Caldwell, Manager, Alumni Engagement, Conestoga College
Conestoga's Alumni Engagement strategy is built on a foundation of trust, collaboration and inspiration. By harnessing the power of our graduate success stories, our college is inspiring the next generation of Conestoga graduates, providing a talent pipeline for our alumni entrepreneurs and employers, and maximizing the collaborative potential within our greater college community.
During this session discover how to shape and design engagement programs that can be customized to reflect your resources. These strategies will use collaboration to transform the perception of Alumni engagement within your institution, gaining valuable buy-in and support from senior leadership, turn conversations into pathways that lead to the successful execution of your plan, raise the profile and awareness of your organization with external partners and generate a sense of pride within your alumni community.
- Hear how to design alumni engagement programming, customized to your resources
- Learn different ways to develop strategies to raise the profile and awareness of graduate accomplishments
- Strategize around ways to adopt collaborative practices with both internal and external community partners to advance alumni engagement initiatives
In recent times, an increasing number of alumni have been seeking career services from their alma mater. Many of those alumni are well into their careers with needs that fall outside the scope campus career offices can support, leaving alumni relations teams wondering how to respond. During this conversation, we will discuss ways to overcome the challenges and lean into the opportunity of integrating alumni career supports with your overall engagement strategy.
- Hear examples of different ways institutions are supporting their alumni in their career services.
- Learn how the needs of alumni differ, based on their ages and life stages and how your institution can support them.
- Explore how services are offered and how they may change, based on your institutions own set-up and the changing demands on services.
Teresa Faulkner, Associate Director, Alumni Engagement, UBC Sauder School of Business, University of British Columbia
Alyson Gampel, Associate Director, Alumni Engagement, York University
Janet Harron, Alumni Engagement Officer, Memorial University
Christine Lee, Associate Director, Alumni Engagement, Arts Development & Alumni Engagement, University of British Columbia
Moderator: Ray Satterthwaite President, Engagement Analysis inc.
An online book club is a great way to engage institutional constituents in a virtual environment and a number of Canadian Alumni teams have engaged with an online book club platform to build and deepen their relationships with their networks.
CCAE is bringing together 3 institutions to share how they are engaging with their online book club, how they are seeing success in not only engagement, but campus partnerships, and strengthened relationships. Following presentations by each institution, a discussion will take place to discuss things like, metrics, next steps, program growth, activation and future plans.
One should not judge a book by its cover, but CCAE knows, this is only the beginning of the Alumni Book Club Story.
- Discuss how to introduce and build an engaging online book club.
- Explore the opportunities that the online book clubs have brought and how to maximize them moving forward.
- Hear about the various partnerships and different ways to make the book club unique to your Institution and its audience.
Take a look at the Book Clubs of our presenters:
- Memorial University: https://www.mun.ca/alumni/engage/read/bookclub/
- University of British-Columbia: https://www.alumni.ubc.ca/careers/online-book-club/
- York University; https://www.yorku.ca/alumniandfriends/connect/york-university-alumni-book-club/
Tracy Bowman, Director, Alumni Relations, University of Manitoba
In the spring of 2020, the University of Manitoba closed the “Front and Centre” campaign – the most successful fundraising campaign in Manitoba history raising $626 million and achieving an over 20% alumni participation rate, surpassing all original goals. They also welcomed a new president – Dr. Michael Benarroch – in July. Both are reasons to host great celebrations, but unfortunately, UofM was unable to undertake the usual alumni, donor and community engagement activities. Instead, they pivoted to support not only alumni and donors, but staff, students and the community. The current situation impacted the way the team approached their work and increased the need for alumni feedback and program metrics to direct program and engagement strategy for 2021.
- Learn what metrics the University of Manitoba is using to measure alumni engagement and ROI.
- Hear the creative ways the University of Manitoba is engaging its alumni moving forward, with the goal of strengthen the alumni relationship to their alma mater.
- Discover how the University of Manitoba is better defining its goals, measuring progress, identifying partners, programming based on strategy and innovative thinking.
April 26, 1 p.m. ET
Building and Retaining a Successful Pipeline of Talent
Supported by Anthology
Holly Wolk, Executive Director for Talent Management and Administration, University of Rochester
The professional environment is a competitive one and hiring and keeping talent is a challenge for all managers.
Leaders are being asked to build, shuffle, and manage their teams through the most tumultuous times in recent history. Managing remotely, while budgets get cut, institutions face layoffs, and furlough means that good people are getting lost in the mix. How do you support your talent and manage those who may be underperforming?
This session will serve to focus on some tools for hiring and retaining good staff, in addition to introducing some tools to support your entire team through good and bad times.
- Learn Tools for interviewing candidates in a competitive environment.
- Develop a deeper understanding of the nine-box tool and how to maximize its assessment techniques, interview guides and tips to determining your top performers.
- Understand team dynamics and how they impact staff retention.