Marketing & Communications Summit

March 10th – April 21st, 2021
Wednesdays at 2:00 p.m. ET

CCAE brings the same great summit program, to an online format. The 2021 Marketing & Communications Summit program will be delivered once a week, for 7 weeks. Each weeks’ presentation will be live, and attendees will have a chance to pose questions and engage with the presenter and other attendees via a live chat function.


Registration Packages

Member: 
Full Summit Package: $225 (access to all sessions)
Package of 3 sessions: $120 (access to 3 sessions of your choice)
Single Session: $55 (access to the session of your choice)

Potential member:

Full Summit Package: $335 (access to all sessions)
Package of 3 sessions: $180 (access to 3 sessions of your choice)
Single Session: $75 (access to the session of your choice)

REGISTER


Available Member ONLY Discounts

Top value for your team! 
Take advantage of the CCAE Group Package by registering 5 or more team members from your school and save $50.
To access the group package rate, enter in discount code MC5PLUS.
NOTE: the discount is only applicable to the Full Summit Package & CCAE members only. For questions, contact admin@ccaecanada.org

CCAE-TDIMM Professional Learning Fund 
This event is eligible for the CCAE-TDIMM Professional Learning Fund. All CCAE Members have access to a $1,000 credit to use on CCAE events until April 30th, 2021. Learn more about the fund here. If you have questions regarding how much remaining credit your institution has contact admin@ccaecanada.org.


 

Sessions


Kristy

March 10, 2 p.m. ET 
Session information coming soon - stay tuned!


Kristy

March 17, 2 p.m. ET 
Session information coming soon - stay tuned!


Kristy

March 24, 2 p.m. ET 
Session information coming soon - stay tuned!


Kristy

March 31, 2 p.m. ET 
Session information coming soon - stay tuned!


Paul Lacap
Paul Lacap

April 7, 2 p.m. ET 
University of Manitoba’s Next Generation Website Experience - A Case Study

Paul Lacap, Director, Digital Strategy and Engagement, University of Manitoba

In fall 2017, the University of Manitoba discussed our vision of a new umanitoba.ca – a website that would bring us up to speed, continually evolve and establish UM as a leader in accessibility and digital communication. Over the last year, more than 1,000 students, staff and faculty participated in workshops to explore website features, information architecture, wireframes, intranet and content lifecycle. Close to 700 provided further feedback through extensive online testing.

Learning Objectives

  • Understand how principles of design thinking, lean and agile approaches were used to move an institute wide initiative forward
  • Examine how global project management and change management practices were used throughout the initial build
  • How design thinking, lean and agile were used to frame the project and how project and change management practices improved the odds of success


Kristy

April 14, 2 p.m. ET 
Session information coming soon - stay tuned!


Kristy

April 21, 2 p.m. ET 
Session information coming soon - stay tuned!