Advancement Services Summit*

Event Information

Start Date

March 13, 2023

End Date

March 27, 2023

Venue Address

Virtual, Canada

CCAE Member Only Discount:

Group Package
Register 5 or more team members from your school and save $50 each on registration. To access the group package rate, use the coupon code grccae50.

NOTE: Discounts are only applicable to the Full Summit Package & CCAE members only. Discounts cannot be combined.


Member rates:
Full Package: $249
Single Sessions: $89 per session
Non-member rates:
Full Package: $349
Single Sessions: $114 per session


CFRE Approved

Full participation in the 2023 Advancement Services Summit is applicable for 6 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.
2023 Advancement Services Summit CFRE tracking sheet


The Summit will be held virtually over 3 consecutive weeks with 2 sessions each day.

103/13/202313:00 ET14:00 ETSo, you are stuck in a silo?Dana Smolak, University of Calgary
203/13/202315:00 ET16:00 ETImplementing and Evaluating Your Prospect Management ProgramJami Hougen Johnson, University of Chicago
303/20/202313:00 ET14:00 ETTugboat your Team to SuccessAmy Silvaggio, Lakehead University
403/20/202315:00 ET16:00 ETThe Show Must Go On: A Panel Discussion On OperationsSarah Clarke, Carleton University, Sandra Gomez, University of Calgary, Emmy Okazawa-Bortolin, NAIT & Sophia Reid, University of Waterloo
503/27/202313:00 ET14:00 ETA Social Innovation Approach to Advancement ServicesRachel Deir, Sara Franca, Bobbie O’Connor & Tim Wowk, Queen’s University
603/27/202315:00 ET16:00 ETAnalytics – the Secret Sauce to Your Fundraising Success!John Davies & Sigrid Penner, Global Philanthropic Inc


Sessions are being confirmed, stay tuned for the full program

Dana Smolak

Dana Smolak

March 13 @ 1 p.m. ET

So, you are stuck in a silo? How reporting quarterly to senior leaders helps to keep communication flowing across advancement

Dana Smolak, Manager, Prospect Management , Prospect Research and Pipeline Development, University of Calgary

Learn how the University of Calgary is helping to solve the challenge of silos one report at a time. The Prospect Management team developed a Quarterly Report to be shared with senior leadership which at a glance provides insight into the performance of the fundraisers they manage. This report is breaking down silos by ensuring that all fundraisers performance is being measured the same and is helping to ensure transparency across the organization.



Learning Objectives:

  • Discuss the performance metrics used by UCalgary.
  • Identify what the most useful data you can provide to senior leaders.
  • Highlight the importance of clear and constant communication.
Jami Hougen Johnsons

Jami Hougen Johnson

March 13 @ 3 p.m. ET

Implementing and Evaluating Your Prospect Management Program

Jami Hougen Johnson, Senior Director of Prospect Management, Systems Training, and Decision Support, University of Chicago

To reach ever increasing fundraising goals, organizations often must do more with less. Establishing and regularly evaluating your system for managing prospects is key to working smarter and not just harder. Join this session to discuss the importance of establishing a prospect management program and how the goals for your program may evolve over time to address team and organizational need.



Learning Objectives:

  • Understand why prospect management programs are a must-have in fundraising organizations today.
  • Discuss the key steps to implementing a prospect management program.
  • Use a framework for understanding the maturity of your prospect management program and how you might determine where you want to go next.
Amy Silvaggio

Amy Silvaggio

March 20 @ 1 p.m. ET

Tugboat your Team to Success: Efficiencies for Streamlining Processes and Increasing Organization & Productivity within your Development Team

Amy Silvaggio, Research Analyst, External Relations, Lakehead University

Whether you work for a small organization or a large one, there are often multiple moving parts, overflowing work portfolios, competing deadlines, and short term and long-term goals. How we manage the workload and achieve these goals varies, but there are some efficiencies that can help streamline processes and increase the level of organization & productivity within the team. 

In this session we’ll discuss:

  • Some of the tools and processes you can implement or adapt to increase success and productivity in a collaborative environment
  • How to find opportunities in unexpected change
  • How to be nimble and find solutions no matter what database you must work within
  • The challenges & benefits that come with adapting from the way things have been done in the past to meet the changing or growing needs of your team
  • If the information and metrics your tracking & reporting on are relevant, useful or being referenced in a meaningful way  
  • The importance of accessing your team members’ strengths and creating an environment that encourages skill development, growth and honest conversations



Learning Objectives:

  • Identify various information management tools and resources available to help propel your team forward.
  • Implement or adapt processes & practices to help increase success & productivity of individuals and the team when working in a collaborative environment.
  • Develop & focus on metrics that will help your team gain momentum, learn through challenges and have a stronger understanding of individual and collective growth as you work to achieve your individual and collective goals.

March 20 @ 3 p.m. ET

The Show Must Go On: A Panel Discussion On Operations

In a live show, audience members may never know what exactly is going on behind the scenes. Beyond the curtain, an entire ecosystem works together to ensure things go off without a hitch.

Take that live show analogy and apply it to advancement shops.

Among uncertainties, shortages, HR challenges and a plethora of other challenges- tax receipts, compliance, pipelines, governance and matters of privacy and legalities will always be attended to.

How are people managing these things? How exactly are people working to prioritize areas and workloads and what areas, can be saved for later?

To discuss these issues and more, CCAE is hosting a panel of professionals to discuss, how Operations “go-on” when other parts of the show, are showing fatigue.

Sarah Clarke, Director, Advancement Services, Carleton University
Sandra Gomez, Director of Prospect Research and Pipeline Development, University of Calgary
Emmy Okazawa-Bortolin, Senior Development Officer, NAIT
Sophia Reid, Associate Director, Operations, University of Waterloo

The conversation will explore;

  • How to proceed with increased demands while being short on staff
  • How to keep staff motivated and engaged when resources are low, and praise is scarce
  • Does any wiggle room exist within governance and compliance
  • How to work with other units to be efficient and prioritize effectively
  • How to stay up to date on legal issues – when it is NOT a strength.
  • Tools and resources that have helped
  • Operations and the hybrid work



Learning Objectives:

  • Hear different examples of how people are working to prioritize tasks and efficiencies in a state of need
  • Explore how to ensure governance and compliance don’t take a back seat when HR and staff gaps rear their heads.
  • Discover different techniques and approaches to similar tasks, ultimately, getting things done!
Sarah Clarke

Sarah Clarke

Sandra Gomez

Sandra Gomez

Presenter placeholder image

Emmy Okazawa-Bortolin

Sophia Reid

Sophia Reid

March 27 @ 1 pm ET

A Social Innovation Approach to Advancement Services

Bobbie O’Connor, Senior Advisor of Strategic Initiatives & Operations, Queen’s University
Rachel Deir, Director, Information Technology Management, Queen’s University
Tim Wowk, Director, Prospect Management & Research, Queen’s University
Sara Franca, Executive Director, Alumni Strategy, Queen’s University

Learn from Queen’s University Advancement teammates who led an 18 month-long project, reimagining their performance metrics, dashboards, and prospect management framework using principles of Social Innovation. Using tools and processes rooted in Design and Systems Thinking, Queen’s successfully implemented their project in less than 18 months, improving the depth, impact, and outcomes of their products and services, while also nurturing a healthy team culture.


Learning Objectives:

  • Gain insights on new processes for engaging Advancement teammates in the development of products/services.
  • Learn tools to support non-Advancement Services teammates in articulating their needs, goals, and the impact they want to have.
  • Learn tips and tricks to apply to everyday work to maximize efficiency and improve outcomes.
Bobbie O’Connor

Bobbie O’Connor

Rachel Deir

Rachel Deir

Tim Wowk

Tim Wowk

Sara Franca

Sara Franca

Presenter placeholder image

John Davies

Sigrid Penner

Sigrid Penner

March 27 @ 3 p.m. ET

Analytics – the Secret Sauce to Your Fundraising Success!

John Davies, Partner and Senior Consultant, Global Philanthropic Inc
Sigrid Penner, Senior Consultant, Global Philanthropic Inc

Data analytics is critical to our independent schools when we ask questions like ‘How do we raise more money?’, ‘How do we engage new alumni or donors?’ or ‘How do we use our time most effectively?’.  Effective analytics shines a light on opportunities and highlights risks you and your team, leadership or board may not have considered.  

Using the Health Science Centre Foundation, Winnipeg as a case study, we will walk through various types of analytics that go deep under the trendlines you are currently tracking to uncover opportunities in your data: 

In this session, we will: 

  • Discuss the current state of data using Lego as a framework
  • Identify the various metrics used for fundraising and which ones best fit your organization and strategy
  • Showcase analytics learnings from various stages of the donor life cycle (attract, acquire, engage, retain, grow) and how they relate to your institution



Learning Objectives:

  • Identify the state your data is in and what next steps should be.
  • Understand the power of analytics in answering your fundraising questions.
  • Recognize the role of analytics in improving Key Performance Indicator metrics for your school.

Upcoming Sessions

For CCAE member pricing Please login to view.

13 March

Advancement Services Summit*

Virtual, Canada

Join CCAE and your colleagues for the annual Advancement Services Summit and get an edge on best practises strategies and more. The summit will be held over 3 weeks with 2 sessions each day at 1:00 & 3:00 pm ET daily
30 March

CCAeLearning – 250991

Stewardship’s essential role in Campaign planning
23 May

2023 National Conference

Hyatt Regency Calgary, 700 Centre St S, Calgary, Alberta, Canada

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