L’effet essentiel : élaboration d’un projet phare collaboratif visant à honorer les donateurs

Shawna Greer & Bryan Alary of the Northern Alberta Institute of Technology (NAIT) Learn how NAIT’s departments of Advancement and Marketing and Communications collaborated on a milestone project to celebrate the largest fundraising campaigns in the institutions’ history. The project, branded as The Essential Effect: 100 Reasons to Celebrate, harnessed strategic digital storytelling, content marketing […]

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De réfugié à étudiant au BCIT : Travailler avec un leader exceptionnel

Ali Siemens, British Columbia Institute of Technology (BCIT) In 2019, BCIT won a CCAE Prix d’Excellence award for their use of video/ film in bringing to life, the story of alumni Moshtagh Mohammadi. Hear about how that video came to be, and how BCIT found success by focusing on building authentic relationships with bursary winners, […]

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Alumnew: Revitaliser la marque « diplômés » et mobiliser ceux qui viennent d’obtenir leur diplôme

Written by CCAE. CCAE eLearning Archive Jill Scarrow, Manager Advancement Communications, Sheridan College Lesley Dean, Alumni Outreach Coordinator, Sheridan College How do you breathe new life into a word that’s very definition describes a connection with the past? How do you show your newest grads that they’re special? Sheridan College’s answer to those questions is […]

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Rédaction de propositions centrées sur les donateurs dans un monde post-pandémie

Deborah Melman-Clement, Senior Development Writer, Queen’s University When communicating with prospective donors, success hinges on your ability to articulate a compelling vision that meshes with the donor’s needs, interests, and passions. This is especially true when writing a proposal. Understanding the donor’s needs – and communicating that understanding – will be even more important in […]

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Comment l’Université de l’Alberta a quadruplé en trois ans le nombre de pages vues sur son site de nouvelles

Michel Proulx, Executive Director, News and Media Relations, University of Alberta The presentation examines the strategy and tactics used to achieve these results. Michel Proulx discusses the ever changing media landscape that has made it increasingly difficult over time to deliver the institution’s story to a wide audience; the opportunity the Internet and social media […]

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Un cercle d’abondance : une décennie d’apprentissage avec des femmes leaders autochtones

Eileen Alma, Director, Centre for Women’s Leadership, Coady Institute, St. Francis Xavier University Karri-Lynn Paul, Program Lead, Indigenous Programs, Coady Institute, St. Francis Xavier University In November 2019, Coady fulfilled a commitment to Indigenous women leaders to hold a graduate-led Indigenous Women in Community Leadership (IWCL) Gathering. Since 2011, the IWCL program has already benefited […]

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