CCAeLearning – 241838

Social Media

Event Information

Start Date

November 17, 2022

Start Time

01:00 pm

CFRE approved

By attending this session, you can earn up to 1 CFRE point.

End Date

November 17, 2022

End Time

02:00 pm

Please purchase a ticket to register for this event. All registered entrants will receive an email will a Zoom link via email prior to the event.

CCAE member rate: $0
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Ashley Meehan

Ashley Meehan

Using Video Trends to Capture Alumni Attention and Engagements

Ashley Meehan, Digital Community Coordinator, University of Toronto

Short, casual, and comedic video content has exploded in popularity across social media platforms. Our content competes for eyes and clicks in an ever-competitive environment where attention spans tend to be very short. More than ever, its critical to use online trends and adapt them for our alumni audience. During this session we will look at one of our most successful social media videos campaigns and learn how to push forward trendy content ideas in a collaborative team environment and receive outstanding quantitative and qualitative results. 



Learning Objectives:

  • How to tap into online video trends and adapt them for an alumni audience
  • Collaborative, cross-teams content development
  • Measuring quantitative and qualitative success
Melodie LeSiege

Le Siege

Learn how Concordia University tapped into its community to create an award-winning Black History Month Social Media Campaign

Melodie Le Siege, producer, social media and multimedia, Concordia University

This presentation highlights how Concordia University collaborated with 11 prominent Black Concordians to produce 20 unique pieces of content shared during a month-long celebration for Black History Month. Backed by impressive metrics, the successful campaign helped increase affinity among Concordians while promoting equity, diversity and inclusion. 


Learning Objectives:

  • Overview of content strategy for each platform (Facebook, Instagram, LinkedIn and Twitter)
  • Discover how to collaborate with community members to create positive and engaging content 
  • Tips on how to measure social media success and plan for next years

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