Prix d’Excellence
Recognizing outstanding achievements in alumni affairs, public affairs, communications, marketing, development, advancement services, stewardship and overall institutional advancement.
Entry Info
Entries are open for submissions February 4 – 18, 2025*
It’s time to select from all the amazing advancement projects, initiatives, and events, you’ve created in 2024 and get ready to submit them for the 2025 Prix d’Excellence awards. We look forward to recognizing all of these great achievements in Summer 2025.
*New for 2025
CCAE is developing a completely online submission site this year with a planned open date of February 4. The 2025 submission package, including details on entry guidelines, how to submit, and categories, is available below.
Judging Rubric
Quality and Organization, Weight = 3 points
- Was the entry well written and easy to understand, and paint a good picture of the initiative?
- Did the entry flow well, responding to all category and entry requirements?
- Were there errors (grammar, syntax, spelling) found in the document?
Budget Information Weight = 3 points
- Did the entry include a detailed budget for the initiative, INCLUDING staff time and costs;
- Did the entry demonstrate a return on investment by demonstrating cost per dollar raised, cost per view, etc.?
- If the services were outsourced, was the impact on the departmental budget demonstrated?
Judges will also take into account where applicable:
- the budget for paid social media content and media production
- did the analytics of paid content/media production demonstrate a relevant return on investment
Content and Category Requirements, Weight = 10 points
- Were the initiative’s goals clearly explained?
- Were the initiative’s goals linked to institutional/departmental mission/strategy, and did the entry demonstrate how this initiative fits within the institutional/departmental mission/strategy?
- Did the entry provide conclusive evidence of success?
- Were metrics provided that demonstrated return on investment?
- Was there a clear demonstration of qualitative metrics to determine the initiative’s success and overall impact?
- Was there a clear demonstration of quantitative metrics to determine the initiative’s success and overall impact?
- Did the entry identify its target audiences/stakeholders?
- Was there a clear connection between the audiences/stakeholders and the initiative’s strategic goals?
- Did the initiative demonstrate a notable positive increase in the relationship between the institution and the community within which it resides?
- Did the entry thoroughly demonstrate and evaluate the initiative’s implementation process, success & challenges?
Judges will also take into account where applicable:
- any demonstration of funds raised, participation, and impact on the institution
- if the initiative is executed annually, a demonstration of how it has changed, improved and/or adapted year over year
Best Practices & Thought Leadership , Weight = 9 points
- Did the initiative demonstrate expertise in a particular field, area, or topic?
- Did the initiative demonstrate areas of benchmarking, innovation and big picture thinking?
- Did the initiative capture unique qualities of the institution?
- Did the initiative demonstrate collaboration amongst departments?
- Did the initiative demonstrate alignment with best practices in its industry (i.e. social media, MARCOM, events/meetings)?
- Did the initiative present uniqueness and/or creativity in its concept and implementation?
- Did the initiative demonstrate high quality or innovation in methods used to engage and influence the intended audience of the initiative?
- Did the initiative have a positive impact on the institution?
- Is this initiative innovative for the Institution as outlined in their entry form?
Judges will also take into account where applicable if this initiative demonstrated forward thinking as it relates to existing or potential Diversity, Equity & Inclusion Initiatives.
Creative / Visual component, Weight = 5 points
- Did the provided materials give a good sense of the initiative and its success/execution?
- Were the provided materials compelling and of high quality?
- Did the provided materials highlight the unique qualities of the institution?
- Did the overall selected medium prove effective in communicating information or a message; usability and navigation; mobile accessibility; innovation, interactivity, and design?
- Do the creative materials connect to the institution’s brand and image?
Judges will also take into account where applicable
- If the layout suits the medium and the message
- Did the initiative demonstrate innovative ideas, content, script, photography/videography, soundtrack and/or editing
2024 Prix d’Excellence Celebration & Results
Categories & Award Winners
Category 1: Best Alumni Event
Série de conférences Alex-Trebek avec Lisa LaFlamme
Université d’Ottawa
Category 2: Best Alumni Initiative
USask Golden Grads 2023
University of Saskatchewan
Category 3: Best Young Alumni and/or Student Initiative
No Award
Category 4: Best Fundraising Event
Be What the World Needs Campaign Launch Event
University of Saskatchewan
Category 5: Best Fundraising Initiative
Our Shared Future
Upper Canada College
Category 6: Best Fundraising Campaign Materials (print or online)
No Award
Category 7: Best Annual Giving/Giving Day Initiative
Giving Tuesday at WIC: A Sweet Success
West Island College
Category 8: Best Special Event
150 Gala
University of Toronto
Category 9: Best Special Initiative
New Alumni Welcome Reception
Thompson Rivers University
Category 10: Best Donor Relations/Stewardship Initiative
Named Fund Report – Transition to Primarily Digital Endowment Reporting
Dalhousie University
Category 11: Best Report to Donors
Your Report on Philanthropy
Thompson Rivers University
Category 12: Best Advancement Services Initiative
Fund Audit: Terms of Reference Project
St. Francis Xavier University
Category 13: Best Community Outreach Initiative
The Big Splash
Memorial University of Newfoundland
Category 14: Best Indigenous/Reconciliation Initiative
The Give Back Collection
Saskatchewan Polytechnic
Category 15: Best Indigenous/Reconciliation Event
Decolonizing Education Film Screening and TRC Event
University of Saskatchewan
Category 16: Best Creativity on a Shoestring
A Masterclass in Building Leaders
University of Ottawa
Category 17: Best Marketing/Communications Initiative
Enhancing the Graduate Experience
Saskatchewan Polytechnic
Category 18: Best Use of Social Media
Artificial Intelligence campaign: Fact or Cap series
University of Alberta
Category 19: Best Podcast
What’s the big idea?
University of Manitoba
Category: 20 Best Website
New Application Website
Red River College
Category 21: Best Use Of Video/Film – Engagement
National Philanthropy Day Video
McGill University
Category 22: Best Use Of Video/Film – Information
SPP 2023 MPP Video
University of Calgary
Category 23: Best Use Video/Film – Announcements
alumni UBC Wine Club introductory video
University of British Columbia
Category 24: Best Publication (print or online)
University of Toronto Magazine
University of Toronto
Category 25: Best Feature Writing – English
“Journey to Freedom”
University of Toronto
Category 26: Best Feature Writing – French
No Award
Category 27: Best Print Brochure, Newsletter, or Flyer
Undergraduate Viewbook Redesign
Western University
Category 28: Best Advertisement or Poster (online & print)
No Award
Category 29: Best Photograph
UTIAS Water Channel
University of Toronto
Category 1: Best Alumni Event
Bagels and Bequests
Queen’s University
Category 15: Best Indigenous/Reconciliation Event
Indigenous Ways of Knowing, Health and Our Treaty Relationship
University of Ottawa
Category 16: Best Creativity on a Shoestring
Picture Yourself on the Cover of the Queen’s Alumni Review
Queen’s University
Category 17: Best Marketing/Communications Initiative
Smith Teaser Campaign
Queen’s University
Category 18: Best Use of Social Media
Expert Explainer Series
McMaster University
Category 19: Best Podcast
This is Lassonde Podcast, Season 2
York University
Category: 20 Best Website
U of T’s Brand Portal
University of Toronto
Category 21: Best Use Of Video/Film – Engagement
Gratitude for All Our Relations
Trent University
Category 22: Best Use Of Video/Film – Information
Virtual Tours
York University
Category 23: Best Use Video/Film – Announcements
Be What the World Needs Campaign Video
University of Saskatchewan
Category 24: Best Publication (print or online)
LINK
SAIT Polytechnic
Category 25: Best Feature Writing – English
The Stories That Change Us
The University of British Columbia
Category 26: Best Feature Writing – French
No Award
Category 27: Best Print Brochure, Newsletter, or Flyer
Brighter World: How can we create a Brighter Future?
McMaster University
Category 28: Best Advertisement or Poster (online & print)
Globe and Mail Excellence in Research and Innovation Supplement Ad
University of Manitoba
Category 29: Best Photograph
Black Studies: In Our Own Words
Queen’s University
Category 2: Best Alumni Initiative
The Evolution of an Awards Program
Mount Royal University
Category 3: Best Young Alumni and/or Student Initiative
McMaster Holiday Market
McMaster University
Category 4: Best Fundraising Event
Steven Page at Laurier with the Penderecki String Quartet
Wilfrid Laurier University
Category 5: Best Fundraising Initiative
Programme philanthropique Les Cent-Associés
Université Laval
Category 6: Best Fundraising Campaign Materials (print or online)
No Award
Category 7: Best Annual Giving/Giving Day Initiative
Doubling the impact at Niagara College
Niagara College Canada
Category 8: Best Special Event
The Launch Officially Opens
Memorial University of Newfoundland
Category 9: Best Special Initiative
Black Authors Speaker Series inaugural event
Centennial College
Category 10: Best Donor Relations/Stewardship Initiative
R. Howard Webster Foundation: Celebrating 75 years
McGill University
Category 11: Best Report to Donors
Make Way to Their Future
Branksome Hall
Category 12: Best Advancement Services Initiative
Estate Management Health Check Tool for Legacy Giving
University of Calgary
Category 13: Best Community Outreach Initiative
Ahead of Tomorrow Strategic Plan Consultations and Launch
University of Calgary
Category 14: Best Indigenous/Reconciliation Initiative
TRC Dashboard
Category 15: Best Indigenous/Reconciliation Event
Indigenous Ways of Knowing, Health and Our Treaty Relationship
University of Ottawa
Category 16: Best Creativity on a Shoestring
Picture Yourself on the Cover of the Queen’s Alumni Review
Queen’s University
Category 17: Best Marketing/Communications Initiative
Smith Teaser Campaign
Queen’s University
Category 18: Best Use of Social Media
Expert Explainer Series
McMaster University
Category 19: Best Podcast
This is Lassonde Podcast, Season 2
York University
Category: 20 Best Website
U of T’s Brand Portal
University of Toronto
Category 21: Best Use Of Video/Film – Engagement
Gratitude for All Our Relations
Trent University
Category 22: Best Use Of Video/Film – Information
Virtual Tours
York University
Category 23: Best Use Video/Film – Announcements
Be What the World Needs Campaign Video
University of Saskatchewan
Category 24: Best Publication (print or online)
LINK
SAIT Polytechnic
Category 25: Best Feature Writing – English
The Stories That Change Us
The University of British Columbia
Category 26: Best Feature Writing – French
No Award
Category 27: Best Print Brochure, Newsletter, or Flyer
Brighter World: How can we create a Brighter Future?
McMaster University
Category 28: Best Advertisement or Poster (online & print)
Globe and Mail Excellence in Research and Innovation Supplement Ad
University of Manitoba
Category 29: Best Photograph
Black Studies: In Our Own Words
Queen’s University
University of Alberta
Category 15: Best Indigenous/Reconciliation Event
Indigenous Ways of Knowing, Health and Our Treaty Relationship
University of Ottawa
Category 16: Best Creativity on a Shoestring
Picture Yourself on the Cover of the Queen’s Alumni Review
Queen’s University
Category 17: Best Marketing/Communications Initiative
Smith Teaser Campaign
Queen’s University
Category 18: Best Use of Social Media
Expert Explainer Series
McMaster University
Category 19: Best Podcast
This is Lassonde Podcast, Season 2
York University
Category: 20 Best Website
U of T’s Brand Portal
University of Toronto
Category 21: Best Use Of Video/Film – Engagement
Gratitude for All Our Relations
Trent University
Category 22: Best Use Of Video/Film – Information
Virtual Tours
York University
Category 23: Best Use Video/Film – Announcements
Be What the World Needs Campaign Video
University of Saskatchewan
Category 24: Best Publication (print or online)
LINK
SAIT Polytechnic
Category 25: Best Feature Writing – English
The Stories That Change Us
The University of British Columbia
Category 26: Best Feature Writing – French
No Award
Category 27: Best Print Brochure, Newsletter, or Flyer
Brighter World: How can we create a Brighter Future?
McMaster University
Category 28: Best Advertisement or Poster (online & print)
Globe and Mail Excellence in Research and Innovation Supplement Ad
University of Manitoba
Category 29: Best Photograph
Black Studies: In Our Own Words
Queen’s University
Category 1: Best Alumni Event
Social Justice & Community Engagement 10 Year Reunion
Wilfrid Laurier University
Category 2: Best Alumni Initiative
TRU Alumni Seriously Amazing
Thompson Rivers University
Category 3: Best Young Alumni and/or Student Initiative
No Award
Category 4: Best Fundraising Event
Événement de lancement de la Grande Campagne UdeS : Choisir de changer l’avenir
Université de Sherbrooke
Category 5: Best Fundraising Initiative
Philanthropic Persona Quiz
McGill University
Category 6: Best Fundraising Campaign Materials (print or online)
No Award
Category 7: Best Annual Giving/Giving Day Initiative
USask Giving Day 2023
University of Saskatchewan
Category 8: Best Special Event
One Child, Every Child
University of Calgary
Category 9: Best Special Initiative
No Award
Category 10: Best Donor Relations/Stewardship Initiative
Mur des donateurs
Université Laval
Category 11: Best Report to Donors
Moments of Gratitude
SAIT Polytechnic
Category 12: Best Advancement Services Initiative
Advancement Leave App
Carleton University
Category 13: Best Community Outreach Initiative
Employer Impact Conference
University of Waterloo
Category 14: Best Indigenous/Reconciliation Initiative
Queen’s Weeneebayko Health Education Program Announcement
Queen’s University
Category 15: Best Indigenous/Reconciliation Event
Scenes from The Mush Hole – Truth Embodied
McMaster University
Category 16: Best Creativity on a Shoestring
USask Scramble
University of Saskatchewan
Category 17: Best Marketing/Communications Initiative
Made of Grit 2.0
Toronto Metropolitan University
Category 18: Best Use of Social Media
College Transfer LinkedIn Campaign
Trent University
Category 19: Best Podcast
WaveCast Podcast
Memorial University of Newfoundland
Category: 20 Best Website
Shining a light on Mac Eng innovators
McMaster University
Category 21: Best Use Of Video/Film – Engagement
Nursing-Words of Welcome Impact Video
McMaster University
Category 22: Best Use Of Video/Film – Information
No Award
Category 23: Best Use Video/Film – Announcements
NBCC 50th Anniversary Video
New Brunswick Community College
Category 24: Best Publication (print or online)
A Reimagined Western Alumni Magazine
Western University
Category 25: Best Feature Writing – English
Truthteller – UM Today The Magazine
University of Manitoba
Category 26: Best Feature Writing – French
No Award
Category 27: Best Print Brochure, Newsletter, or Flyer
Flavours of the 40th Cookbook
Thompson Rivers University
Category 28: Best Advertisement or Poster (online & print)
Rise To Your Ambition
University of Toronto
Category 29: Best Photograph
Natoysopoyiis Photograph
SAIT Polytechnic
| Category | Gold | Silver | Bronze |
|---|---|---|---|
| Category 1 Best Alumni Event | University of British Columbia - Lunar New Year Celebration | Red Deer Polytechnic - Palate A Taste of Local | Université de Montréal - Les Grandes Retrouvailles 2022 |
| Category 2: Best Development Event | Queen's University - Estate Planning as an Act of Love | St. Francis Xavier University - Top Left: X - Women Rugby Locker Room Opening | Université de Montréal & McGill University - Trottier Gift Announcement: Joining forces to amplify impact |
| Category 3: Best Special Event | Sheridan College Institute of Technology and Advanced Learning - International Student Summit | Université de Montréal - La poésie des bactéries : immersion dans l’infiniment petit | Queen's University - Missing & Missed: An Evening with the Honourable Gloria J. Epstein |
| Category 4: Best Alumni Initiative | Concordia University - 2022, 50 Under 50 Shaping Tomorrow | University of Waterloo - Women in Pharmacy Leadership Program | University of Manitoba - Distinguished Alumni Awards |
| Category 5: Best Donor Relations Initiative | McMaster University - To Hamilton, With Love | University of Victoria - New donor welcome email series | Queen's University - Cause and Effect Podcast |
| Category 6: Best Community Outreach Initiative | Sheridan College Institute of Technology and Advanced Learning - Co-creating a community charter for international student success | McMaster University - Be a good neighbour | McGill University - Dementia, Your Companion Guide |
| Category 7: Best Indigenous Relations Initiative | Toronto Metropolitan University - Reconciliation in Business 2022 | University of Waterloo - A Commitment to Reconciliation | University of Waterloo’s Indigenous Commitment Ceremony | Wilfrid Laurier University - The Indigenous Knowledge Fund |
| Category 8: Best Marketing / Communications Initiative | University of British Columbia - My Town | Toronto Metropolitan University - The Next Chapter - Becoming TMU | McMaster University - Black Death |
| Category 9: Best Student and/or Young Alumni Initiative | McGill University - Mentorship Programs for Equity Seeking Groups | McMaster University - Life After Mac: Alumni Career Services | Queen's University - Gaels of the Last Decade |
| Category 10: Best Annual Giving Initiative | McMaster University - McMaster Day of Giving | Toronto French School - 2022 Spring Appeal - A Tribute to Mme Hafez | University of Victoria - Pathways to Education: UVic's Fall Annual Giving Campaign |
| Category 11: Best Advancement Services Initiative | No Award | Queen's University - Social Innovation Approach to Dashboards Design | McGill University - Inclusive Communications Project (Prefix, Pronoun, Salutations, Gender) |
| Category 12: Best Use of Social Media | York University - #MeetYU | Perimeter Institute for Theoretical Physics - Physics Frenzy: Battle of the Equations | University of Victoria - Giving Tuesday 2022 Social Media |
| Category 13: Creativity on a Shoestring | Saskatchewan Polytechnic - International student testimonials | York University - #YorkUConvo 2022 | University of Victoria - Where there's a will there's a way....to win! |
| Category: 14 Best Website | Queen's University - Queen's Alumni Review Website Redesign | Red River College - Program Explorer | York University - 2022 President’s Annual Report: Driving Positive Change |
| Category 15: Best Publication (print or online) | University of Toronto - University of Toronto Magazine | University of Manitoba - UM Today The Magazine | Queen's University - Queen's Alumni Review |
| Category 16: Best Use Of Video/Film - Engagement | Concordia University - Asian Heritage Month | Wilfrid Laurier University - West Hall Reunion Feels Reels | McMaster University - Studying Black Death at McMaster University |
| Category 17: Best Use Of Video/Film - Information | No Award | No Award | Université de Montréal - Vidéo « Individu armé : savez-vous comment réagir ? » |
| Category 18: Best Use Video/Film - Announcements | Toronto Metropolitan University - Our New Chapter Begins Now | Cape Breton University - CBU Scholarship Delivery Video | Red Deer Polytechnic - Athletics Brand Reveal Video |
| Category 19: Best Report to Donors | University of Waterloo - 2021-22 Report on Giving | Thompson Rivers University Advancement - Your Report on Philanthropy 2021-22 | Carleton University - Planned Giving Impact Report |
| Category 20: Best Print Brochure, Newsletter, or Flyer | McMaster University - Brighter World: Research Excellence Brochure – 8-Page Insert | Carleton University - Giving Insight - Fall 2022 | University of British Columbia - The Blue and Gold Book |
| Category 21: Best Feature Writing - English | University of Toronto - University of Toronto Magazine: A prescription for equality | University of Toronto - University of Toronto Magazine: Preventing the next pandemic | Saskatchewan Polytechnic - Sustainability and lifelong learning at the core of Saskatchewan Polytechnic’s first Polar Bear Eco Trip |
| Category 22: Best Feature Writing - French | Université de Moncton - Entretien avec le récipiendaire de l'Ordre du mérite 2022 | Université de Montréal - Les arts et les sciences se rencontrent à la Station de biologie des Laurentides | Université de Montréal - Partage en terre autochtone pour élargir les horizons |
| Category 23: Best Advertisement or Poster (online & print) | McMaster University - H_manities: A Brighter World Needs U | No Award | Université de Montréal - « Construire sur la montagne » : exposition sur la construction du pavillon Roger-Gaudry |
| Category 24: Best Photograph | Queen's University - Rewilding of the Castle | British Columbia Institute of Technology - BCIT's Future Student Guide 2022 - Microsoft Motion Capture | Brock University - Grapes Galore |
| Category | Gold | Silver | Bronze |
|---|---|---|---|
| Category 1 Best Alumni Event | Wilfrid Laurier University - Beyond the Book | British Columbia Institute of Technology - BCIT Alumni Virtual Tea Tasting | University of Guelph - #GuelphGradOnTour |
| Category 2 Best Development Event | University of Guelph - A 'Drive-By' Gift Announcement | Concordia University - A celebration of George Lengvari's gifts to his two alma maters | Toronto Metropolitan University - Generous Futures: Power and Politics in Charitable Giving |
| Category 3 Best Special Event | McMaster University - Nursing 75th Anniversary | Queen's University - The Golden Ticket | University of Guelph - OVC Legacy Medal |
| Category 4 Best Alumni Initiative | University of Guelph - You Are Important to Us - Mac Ladies Alumni Survey | SAIT Polytechnic - Level Up Alumni Awards | Carleton University - The Thursday Night Live |
| Category 5 Best Fundraising Initiative | McGill University - 200 for 200 Legacy Challenge | Concordia University - Nadia Chaudhri Wingspan Award | University of Waterloo - Varsity Giving Challenge |
| Category 6 Best Donor Relations Initiative | University of Victoria - UVic's Impact Day | University of Guelph - Recurring Donor Thanks | University of Toronto - Landmark Project Donor Recognition App |
| Category 7 Best Community Outreach Initiative | Dalhousie University - Atlantic Promise Scholars Initiative | Trent University - Discover Peterborough Bingo | University of Toronto - Online Playful Math |
| Category 8 Best Volunteer Initiative | No Award | No Award | No Award |
| Category 9 Best Indigenous Relations Initiative | Trent University - Trent Lands and Nature Areas Plan | University of Calgary - National Day for Truth and Reconciliation/Orange Shirt Day | University of Guelph - Nokom's House |
| Category 10 Best Marketing/Communications Initiative | Toronto Metropolitan University - PSA Campaign to Stop Asian Hate | University of Toronto - Insulin 100: Celebrating a Century of Health Innovation | Cape Breton University - Capers Never Miss a Shot |
| Category 11 Best Student and/or Young Alumni Initiative | University of Alberta - Life After University Conference | University of Victoria - UVic students play it forward! | McGill University - McGill World Restart a Heart (WRAH) Campaign 2021 |
| Category 12 Best Annual Giving Initiative | University of Victoria - Equity, Diversity, Inclusion: UVic's 2021 Comprehensive Fall Appeal | Trent University - Trent Day | Concordia University - Engaging Concordia's Former Student-Athletes Through Giving Tuesday |
| Category 13 Best Advancement Services Initiative | University of Guelph - SharePoint Gift Agreement Intake & Workflow | Queen's University - Special Email Acquisition Project | University of British Columbia - Geo-Market Statistics Dashboards |
| Category 14 Best Use of Social Media | Toronto Metropolitan University - International TikTok Campaign | Concordia University - 2021 Black History Month social media campaign | University of Toronto - Alumni Reunion – Home Edition Social Media Videos |
| Category 15 Creativity on a Shoestring | University of Victoria - UVic: The Great Giving Gram-alanche | University of British Columbia - alumni UBC Around the World | Concordia University - Gina Cody School Day |
| Category 16 Best Website | University of Toronto - Insulin 100: Celebrating a Century of Health Innovation | McGill University - McGill Bicentennial Digital Time Capsule | University of Guelph - Online Giving Experience |
| Category 17 Best Publication (Print or Online) | University of Toronto - University of Toronto Magazine | University of Manitoba - UM Today The Magazine | Acadia University - Fall 2021 e-Bulletin magazine |
| Category 18 Best Use of Multi-Media | Queen's University - Cause & Effect Podcast | Université de Montréal - Balado - Ça a changé ma vie | McGill University - Alumni webcast series: The Future Of… |
| Category 19 Best Use of Video/Film (1 Min or Less) | British Columbia Institute of Technology - BCIT - Hands On Student Recruitment Video | New Brunswick Community College - AT NBCC, YOU COULD BE | Toronto Metropolitan University - The Chang School 2021 Repositioning Campaign |
| Category 20 Best Use of Video/Film (1-5 Min) | University of Guelph - Fiscal Year End Thanks | University of Manitoba - Fall Convocation Mini Doc | McGill University - This is the year. |
| Category 21 Best Use of Video/Film (5 Min or More) | University of Toronto - UofT Defy Gravity Campaign Launch Announcement Video | Université Laval - Découvrez les trésors de l'Université Laval – Rendez-vous du Cercle de la rectrice | University of Toronto - Sneak Peek of UC's Revitalization Project |
| Category 22 Best Report to Donors | McMaster University - McCall MacBain Postdoctoral Fellows Teaching and Leadership Program Donor Report | McGill University - Report on Giving 2020-21 | University of Victoria - Your UVic, Your Impact: 2021 Report to Donors |
| Category 23 Best Print Brochure, Newsletter, or Flyer | University of Guelph - Legacy Brochure | University of Waterloo - 2022 National Viewbook | McMaster University - McMaster Key Messages Pamphlet |
| Category 24 Best Feature Writing - English | University of Toronto - “The miracle of insulin” University of Toronto Magazine | University of Manitoba - Remember Me | University of Toronto - “The Extremism Machine” University of Toronto Magazine |
| Category 25 Best Feature Writing - French | Université de Moncton - Pleins feux sur Gene Cormier | Université de Montréal - Des films de Noël féministes et queers, c'est possible? | No Award |
| Category 26 Best Advertisement or Poster (Online & Print) | University of Toronto - Insulin 100: Celebrating a Century of Health Innovation | St. Francis Xavier University - ThanX | British Columbia Institute of Technology - "Hands-On" Fall Recruitment Campaign |
| Category 27 Best Photograph | Brock University - Campus Reawakening | St. Andrew's College - Dem Rogers Photo | Queen's University - Mission to Mars |
| Category 28 Best Fundraising Materials | No Award | No Award | No Award |
| Category | Gold | Silver | Bronze |
|---|---|---|---|
| CATEGORY 1: BEST ALUMNI EVENT | Wilfrid Laurier University - Virtual #LaurierHomecoming 2020 | McGill University - At-Home-Homecoming | Queen's University - SmithConnect Live Goes Virtual |
| CATEGORY 2: BEST DEVELOPMENT EVENT | University of Manitoba - Front & Centre Campaign Wrap | Concordia University - Shuffle 31 | Algonquin College - Ciena Lab Recognition Event |
| CATEGORY 3: BEST SPECIAL EVENT | Humber College Institute of Technology & Advanced Learning - Virtual Convocation | Wilfrid Laurier University - Black Women in Leadership | Concordia University - Virtual launch of Applied Science Hub |
| CATEGORY 4: BEST ALUMNI INITIATIVE | Concordia University - CU at Home | St. Francis Xavier University - Alumni Chapter Challenge | British Columbia Institute of Technology - BCIT Alumni Holiday Market |
| CATEGORY 5: BEST FUNDRAISING INITIATIVE | St. Francis Xavier University - The Circle of Abundance - Coady Institute | St. Francis Xavier University - Point After Club | Northern Alberta Institute of Technology - NAIT COVID-19 Student Relief Fund |
| CATEGORY 6: BEST DONOR RELATIONS INITIATIVE | No Award - No Award | Queen's University - Mitchell Hall Anniversary Videos | University of British Columbia - Holiday Extravaganza |
| CATEGORY 7: BEST COMMUNITY OUTREACH INITIATIVE | Neighbours Helping Neighbours - St.Francis Xavier University | Ask a Scientist - McMaster University | CU Cares - Concordia University |
| CATEGORY 8: BEST VOLUNTEER INITIATIVE | Dalhousie University - Dal Insight Circle | Mount Allison University - AVATARS | Queen's University - Arts & Science Student Outreach Initiative |
| CATEGORY 9: BEST INDIGENOUS RELATIONS INITIATIVE | Cape Breton University - Learning About the L'nu Way | University of Saskatchewan - māmowi āsohtētān Internal Truth and Reconciliation Forum | University of Manitoba - Indigenous Scholar Profile and Speaker Series |
| CATEGORY 10: BEST MEDIA RELATIONS INITIATIVE | No Award - No Award | St. Francis Xavier University - CJFX Radio Interviews with StFX President | No Award - No Award |
| CATEGORY 11: BEST PUBLIC RELATIONS/MARKETING/COMMUNICATIONS INITIATIVE | University of Manitoba - Spring Convocation 2020 | University of Waterloo - Pharmacy on the Frontlines | Université de Montréal - #RestonsChezNous |
| CATEGORY 12: BEST STUDENT AND/OR YOUNG ALUMNI INITIATIVE | Wilfrid Laurier University - Laurier welcomes first-year students virtually | McMaster University - Creating Class to Class Connections | McGill University - Welcome Class of 2020 Campaign |
| CATEGORY 13: BEST ANNUAL GIVING INITIATIVE | University of British Columbia - We are at a turning point in history - Annual Alumni Appeal | Dalhousie University - Giving Tuesday: Increasing food security for Dalhousie students | Wilfrid Laurier University - Our Laurier Campaign 2020 |
| CATEGORY 14: BEST ADVANCEMENT SERVICES INITIATIVE | McGill University - Advancement U: Fundraiser's Core Bootcamp | Queen's University - Briefcase Report Initiative | Humber College Institute of Technology & Advanced Learning - Implementation of Blackbaud Award Management |
| CATEGORY 15: BEST USE OF SOCIAL MEDIA | Algonquin College - Algonquin College Convocation Ceremonies | Cape Breton University - A Life of His Own - CBU Caper | University of Toronto - Stay At Home Club |
| CATEGORY 16: BEST NEW IDEA: CREATIVITY ON A SHOESTRING | University of Victoria - UVic: Engaging students in philanthropy in a virtual world. | University of Toronto - Back to Skule | Wilfrid Laurier University - Laurier Rezoomions – a reunion, on zoom! |
| CATEGORY: 17 BEST WEBSITE | McGill University - Made by McGill microsite | University of Victoria - UVic Website Redesign | McMaster University - Digital Delight: Re-imagining the Online Student Experience in a Pandemic |
| CATEGORY 18: BEST ONLINE PUBLICATION | Wilfrid Laurier University - Laurier Campus Magazine | University of Toronto - University of Toronto Magazine (online) | Northern Alberta Institute of Technology - NAIT - Techlifetoday.ca |
| CATEGORY 19: BEST USE OF MULTI-MEDIA | Western University - Western University Virtual Tour | McGill University - Made by McGill Alumni Webcasts | Ryerson University - The Forefront: Ideas for Cities |
| CATEGORY 20: BEST USE OF VIDEO/FILM (5 mins or less) | University of Victoria - UVic: A cookie recipe - the university budget and why donations matter | University of Toronto - The Twelve Days of Skule | University of Waterloo - The Arts First program at University of Waterloo's Faculty of Arts |
| CATEGORY 21: BEST USE OF VIDEO/FILM (5-45 mins) | University of Alberta - Let’s Powwow with the Faculty of Native Studies! | University of Waterloo - Campus Tour | McGill University - Marc Bieler: Portrait of a Donor |
| CATEGORY 22: BEST PRINT MAGAZINE | University of Toronto - University of Toronto Magazine | Université de Montréal - Tous contre la COVID-19, une mobilisation sans précédent | University of Manitoba - UM Today The Magazine, Spring 2020 |
| CATEGORY 23: BEST REPORT TO DONORS | McGill University - McGill University Report on Giving 2019 | University of Toronto - Fletcher-Clark Scholarships in Science and Economics "Thank You" Report | Queen's University - 2020 Fund Reporting |
| CATEGORY 24: BEST PRINT BROCHURE, NEWSLETTER, OR FLYER | Ryerson University - Elevation | Concordia University - Momentum | Dalhousie University - Better Together |
| CATEGORY 25: BEST FEATURE WRITING - ENGLISH | University of Toronto - "The Truth Saved My Life," University of Toronto Magazine | Queen's University - This is what nurses do | Western University - The Forgotten Ones: Untold and unseen consequences of COVID-19 |
| CATEGORY 26: BEST FEATURE WRITING - FRENCH | McGill University - L'humour, c'est du sérieux! | No Award - No Award | No Award - No Award |
| CATEGORY 27: BEST ADVERTISEMENT OR POSTER | No Award - No Award | University of Saskatchewan - Maclean's University Rankings Discoverers Ad Fall 2020 | University of Windsor - University of Windsor "Made in Windsor Maclean's Magazine Ad" |
| CATEGORY 28: BEST PHOTOGRAPH | Saint Mary's University - Introducing Charisma Grace, SMU's first African Nova Scotian/Black Student and Community Liaison | Acadia University - Bulletin cover "Five Deans" | No Award - No Award |
| CATEGORY 29: BEST FUNDRAISING MATERIALS | Sheridan College Institute of Technology and Advanced Learning - The Canadian Music Theatre Project: The Next 10 Years | Concordia University - Canada's Next-Gen Hub of Interdisciplinarity | Queen's University - Isabel Bader Chair in Art Conservation Pro |
| Category 30 : Best Fundraising Materials | No Gold Awarded - | Campaign for Acadia - Acadia University | Landmark Paver Mailing - University of Toronto |
| Category | Gold | Silver | Bronze |
|---|---|---|---|
| Category 1 : Best Alumni Event | Wilfrid Laurier University - 15th Anniversary Criminology Dinner | Humber College Institute of Technology & Advanced Learning - Humber Film at 50 | St. Francis Xavier University - Homecoming 2019 |
| Category 2 : Best Development Event | McMaster University - Juravinski Gala: Celebrating a Philanthropic Journey & Lasting Legacy | McGill University - Made by McGill Campaign Launch | University of Saskatchewan - RBC Learn to Work, Work to Learn Program Gift Announcement |
| Category 3 : Best Special Event | Trent University - Celebrating 90 Years | Carleton University - Welcome Home Dominion-Chalmers Pipe Organ Event | Queen's University - Bader International Study Centre 25th Anniversary |
| Category 4 : Best Alumni Initiative | St. Francis Xavier University - Celebrating 50 years of Women Athletics | McMaster University - How a Free Trial Led to a Big Welcome | Queen's University - Queen's Venture Network & Supporting the Ecosytem for Entrepreneurship and Innovation |
| Category 5 : Best Fundraising Initiative | University of Saskatchewan - One Day for Students | University of Toronto - FY20 ALG Fall Campaign | Queen's University - MBA Legacy Fund |
| Category 6 : Best Donor Relations Initiative | St. Francis Xavier University - Mulroney Liaison Officers | McGill University - Centralized Annual Fund Stewardship | Dalhousie University - 2019 Thankathon |
| Category 7 : Best Community Outreach Initiative | University of Saskatchewan - Food For Thought Film Screening and Forum | Algonquin College - Estetics Program for Syrian Refugees | Queen's University - Queen's University Canada Day Celebration in England |
| Category 8 : Best Volunteer Initiative | University of Alberta - Alumni Student Support & Engagement Team (ASSET) | McGill University - Leaders Alliance Lunch and Workshop | No Recipient |
| Category 9 : Best Indigenous Relations Initiative | St. Francis Xavier University - Indigenous Women in Community Leadership Alumni Gathering | Trent University - Michi Saagiig Protocol Guide Book | Université de Montréal - Cérémonie des réussites autochtones |
| Category 10 : Best Media Relations Initiative | Perimeter Institute of Theoretical Physics - Black hole breakthrough | St. Francis Xavier University - Mulroney Institute and Mulroney Hall Grand Opening | Leaving a legacy: $100 million research gift for three institutions |
| Category 11 : Best Public Relations/Marketing/Communications Initiative | Sheridan College Institute of Technology and Advanced Learning - Blown Away - Partnering on a Netflix Reality Show to Highlight Sheridan's Expertise in Glass Education | University of Saskatchewan - Saskatchewan Rush Fan Appreciation Night Honouring U of S Alumni | University of Manitoba - Peebles - Our Nobel Laureate |
| Category 12 : Best Student and/or Young Alumni Initiative | No Recipient | Holland College - Earn a Car | Lakehead University - LUSAA is Born - The building of a team |
| Category 13 : Best Annual Giving Initiative | Wilfrid Laurier University - Making Space for Music Giving Day | University of Waterloo - Calendar Year-End Appeal 2019 | University of Victoria - Giving Tuesday - Add Sprinkles UVic |
| Category 14 : Best Advancement Services Initiative | No Recipient | University of Toronto - ALG Campaign CUBE | Carleton University - Behind the Scenes on Giving Tuesday |
| Category 15 : Best Use of Social Media | Perimeter Institute of Theoretical Physics - Science trip contests | McMaster University - Encouraging Students to Think Global | University of Manitoba - @umstudent |
| Category 16 : Best New Idea: Creativity on a Shoestring | Wilfrid Laurier University - Our Contest Doesn't Suck | University of British Columbia - Alumni UBC Career Development Webinar Series - Career Planning for UBC Alumni, By UBC Alumni | Perimeter Institute of Theoretical Physics - Physics wallpapers |
| Category 17 : Best Website | McGill University - Giving website | McMaster University - Discover McMaster website | University of Waterloo - Waterloo-Connecting imagination with impact |
| Category 18 : Best Online Publication | Université de Moncton - ALLUMEZ - votre magazine web | St. Mary's University - 2019 Report to the Community | University of Alberta - Folio: Building a better brand journalism platform |
| Category 19 : Best Use of Multi-Media | University of British Columbia - alumni UBC VR video | Dalhousie University - Sciographies | University of Guelph - The Why & How Podcast |
| Category 20 : Best Use of Video/Film | McGill University - Made by McGill in Motion Picture | University of Guelph - The Gordon S. Lang School of Business and Economics Announcement | Concordia University - "Concordians: take pride in your alma mater" - video |
| Category 21 : Best Print Magazine | University of Toronto - UofTMed Magazine - The Art of Dying Issue (Winter 2019) | University of Manitoba - UM Today The Magazine | St. Francis Xavier University - 2018-2019 Donor Impact Report |
| Category 22 : Best Report to Donors | University of Waterloo - 2018-19 Report on Giving | University of Toronto - Boundless: Final Campaign Report - University of Toronto | Acadia University - The Giving Report |
| Category 23 : Best Print Brochure, Newsletter, or Flyer | Queen's University - Gift Planning Flyer for the Isabel Bader Centre | McGill University - Legacy Giving Newsletter 2019 | McMaster University - Brighter World: Research Excellence Brochure, Times Higher Education 8-Page Insert |
| Category 24 : Best Feature Writing - English | Queen's University - A decade at the helm | University of Saskatchewan - Truth and doubt | Sheridan College Institute of Technology and Advanced Learning - Fifty Years at the Forefront of Teaching Art in Motion |
| Category 25 : Best Feature Writing - French | Université de Montréal - Pas de vacances pour la recherche! | McGill University - Cinéma québécois : Le vent dans les voiles (McGill News) | Université Laval - Stéphan La Roche Un homme et son musée |
| Category 26 : Best Advertisement or Poster | Perimeter Institute of Theoretical Physics - Black hole posters | University of Waterloo - Waterloo Innovation Summit | University of Manitoba - Peebles Airport Execution |
| Category 27 : Best Photograph | University of Manitoba - Dorthe Dahl-Jensen: Below the Surface | Branksome Hall School - On the Frontlines | Acadia University - The Giving Report |
| Category 28 : Best Fundraising Materials | McGill University - Made by McGill Campaign Materials | McGill University - The McGill Interdisciplinary Initiative in Infection & Immunity: Solving Humanity's Deadliest Puzzles | Mohawk College - Giving The Gift of Education - How the gift catalogue |
| Category 29 : Best Photograph | Momentum - Mount Allison University | Skule Bnad Pride - University of Toronto | University of Toronto Magazine - University of Toronto |
| Category 30 : Best Fundraising Materials | No Gold Awarded - | Campaign for Acadia - Acadia University | Landmark Paver Mailing - University of Toronto |
FAQs
Is there a file size limit for online entries?
The CCAE Office can accept any size file sent electronically via a file sharing URL. If using the online form there is a maximum of 5MB. Larger files may be rejected by your school’s server and / or may require excessive time to upload. Please verify your institution’s server capacity before attempting to send files electronically.
What are the submission information requirements?
1. Entries are limited to the word counts for each section. All Categories require an additional creative material, to be used in judging. There is a maximum of 1 8.5 x 11 PDF file allowed, the maximum file size is 5MB.
2. Each submission entered into any category must include a budget. Submissions that do not include a budget will be considered incomplete.
3. Submissions must include an indication of return on investment (ROI). This indicates impact on the school and / or shop, regardless of size of institution or budget. Not necessarily a financial measure, ROI may include enhancement of reputation, increased attendance at events, or other types of return.
Must I work at a CCAE member institution to enter the Prix d’Excellence?
Yes. It’s easy and very beneficial to join CCAE. Find out how to become a CCAE member.
Can I be invoiced for my entry?
No. All entries are to be paid by credit card online.
I'm having trouble submitting my entry online. Who can I call for assistance?
Call the CCAE Office at 613-531-9213; or e-mail prix@ccaecanada.org
Please note, the office will not accept calls after 3 p.m. ET on February 18, 2025.
How do I demonstrate to judges the uniqueness and innovation as it relates to my entry?
Institutions should provide context and background information that demonstrates why this initiative/event is unique, innovative and how it relates to your advancement shop.
What is the distinction between quantifiable and qualitative goals or outcomes?
Quantifiable refers to amounts that can be measured:
1. Dollars spent or raised;
2. Number of event attendees or website click-throughs;
3. Number of media mentions, awards or recognitions resulting from an initiative.
Who are the Prix d’Excellence judges, and how do they make their decisions?
All judges are volunteers with some level of professional expertise in the category they are judging. They are instructed to review and consider all the factors outlined in their category criteria and requirements.
The judging rubric serves as guidance to our judges and to provide consistency (in scores) across the categories.
In order to ensure consistency in the value of the CCAE Prix d’Excellence Awards, awards are not awarded to entries that receive less than a certain threshold and only one winner per category is assigned. Once all entries are scored, judges are tasked with determining the Gold, Silver and Bronze winners in each category and reserve the right, not to assign awards at every level. If scores in the category are low or there are a small number of entries in each category, judges will work to ensure the integrity of the program.
I didn't get a confirmation email. How do I get one?
- the first and last name of the submitter;
- the e-mail address of the submitter;
- the title(s) of the submissions (e.g. Annual Report of XYZ University, etc.)
I submitted an entry for my institution, can I still volunteer as a Host or a Judge?
Most certainly! The Prix d’Excellence Program needs volunteers in order to run and each year between 80-90 professionals take the time to review entries and assign winners. CCAE will ensure you assign you on a category that is not conflicted with any submissions from your Institution. If you would like to volunteer, please contact us.
When will we find out the results?
There will be no advance notice of winners prior to the awards ceremony. The Prix d’Excellence awards will be celebrated in Summer 2025, exact details will be shared closer to this date. All recipients are encouraged to attend the online celebration and join in the recognition of their colleagues.
Top Ten Tips for Successful Entries
Organize
Flag great advancement work throughout the year, track your past and potential submissions, and brainstorm with other advancement shops at your school to select Prix-worthy work. Designate one person to compile and proofread all submissions.
Review
This webpage contains useful resources. Comb through the past Prix d’Excellence recipients for ideas, and to ensure you are submitting a unique, innovative entry. Check the Frequently Asked Questions list for guidance.
Strategize
Select the best category for your submission. Your odds may increase if your work fits in a less-populated category.
Examine
Look at the judging rubric and take care to follow all criteria for your entry. Read through all the 2025 categories, as there are changes from previous years.
Persuade
Go with your best data, both qualitative and quantitative. Your entry should answer not just what and how, but also “so what?”
Contextualize
Don’t assume judges are familiar with jargon or your school’s / shop’s culture and context.
Summarize
Be succinct. Limit your entry form to the word count maximums for each section.
Network
Check out what your peers are doing and what’s new in your industry, to assess if your work is truly leading-edge.
Articulate
Clearly state your project’s objectives, and how these dovetail with both your outcomes and your school’s overall goals.
Enter
Submit your entry early. Don’t wait until the deadline date, when the CCAE staff and host coordinators will be extremely busy.