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Into the Presidential mind

At the Colleges & Institutes Advancement Summit, CCAE held an innovative session with an outstanding panel of presidents and vice-presidents. Participants were able to hear first-hand accounts on the intricacies on the connection between advancement and leadership. This summit also included a pilot of a virtual component and as such part of this session was… Read More »

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CCAeTalk: Events

Featuring Moderator: Emily O’Connor, Alumni Relations Officer, Brock University Kelly McManus, Senior Director, Community Relations & Events, University of Waterloo Jody Paulson, Manager, Events, Athabasca University Sue Porter, Senior Associate Director, Ceremonies and Events, Simon Fraser University Within Canadian educational institutions, events are a crucial part of advancing an Institution’s strategic goals and serve as… Read More »

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Talent Management in Advancement

Mark Seymour and Tania John Pihl, University of Toronto The Advancement Talent Management Team at the University of Toronto supports the professional success of advancement staff across the University through onboarding and orientation to our culture and values, professional development to build key skills and competencies, and supporting career aspirations in advancement. This session provides… Read More »

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Pot or no pot? Let’s talk about whether accepting a sponsorship or a philanthropic gift from a cannabis company is right for your organization

Written by CCAE, Video by S+C. CCAE 2019 National Conference Video Session Sam Laprade – Director, Gryphon Fundraising On October 17, 2018, recreational cannabis became legal in Canada. The legalization of marijuana opened up an interesting dialogue in every sized non-profit organization. Many staff and board members are asking themselves: “Can we engage with cannabis… Read More »

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Advancing Your Volunteer Vision

Written by CCAE, Video by S+C. CCAE 2019 National Conference Video Session Dan Keyworth – Director of Customer Success (International Markets Group), Blackbaud At the 2019 CCAE National Conference, Dan Keyworth, Blackbaud’s Director of Customer Success (International Markets) took attendees into an in-depth look at the results, trends, best practices and peer case studies from… Read More »

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Leveraging LinkedIn to connect and engage alumni

Written by CCAE, Video by S+C. CCAE 2019 National Conference Video Session Catherine Riggins, Royal Roads University, and Graeme Owens,Linkedin Marketing Solutions Catherine Riggins of Royal Roads University, & Graeme Owens from Linkedin Marketing Solutions team, share lessons and best practices from RRU’s alumni engagement initiatives and show attendees of the #CCAE2019 National Conference, how… Read More »

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The Great Return of 2021 – CCAE Exposé #1 Interview

Featuring a one-on-one conversation between Marc Weinstein and Derek Cassoff of McGill University The first CCAE Exposé features a one-on-one conversation between Marc Weinstein, Vice-Principal, University Advancement, McGill University and Derek Cassoff, Managing Director, Communications, McGill University on the challenges, changes and solutions the McGill advancement team found as they navigate through the pandemic and… Read More »

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Annual Giving in the 2020’s – CCAE Exposé #2 Interview

Featuring an engaging interview between Brad Moore, Suzanne Ostrow, and Natalie Cook-Zywicki of the University of British Columbia The second CCAE Exposé features an engaging interview between Brad Moore, Director of Development, Annual Giving, Suzanne Ostrow, Executive Director, Donor Engagement, and Natalie Cook-Zywicki, Associate Vice-President, Alumni; Executive Director, alumni UBC, of the University of British… Read More »

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Naming names – CCAE Exposé #3 Interview

Featuring an engaging & open interview between Karen Bertrand of Queen’s University and Julie Davis of Trent University. The third CCAE Exposé features an engaging interview between Karen Bertrand, Vice-Principal, Advancement at Queen’s University and Julie Davis, Vice-President, External Relations and Advancement at Trent University on the challenges, and community driven involvement in changing the… Read More »

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Re-discovering the digital advantage – CCAE Exposé #4 Interview

Featuring an interview on the future of effective digital communications between Lindsey Fair of the Southern Alberta Institute of Technology and Zahra Valani of Hillfield Strathallan College. The forth CCAE Exposé features an engaging interview between Lindsey Fair, Associate Vice-President, Marketing, Southern Alberta Institute of Technology and Zahra Valani, Director of Advancement & Communications, Hillfield Strathallan College, on… Read More »

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Investing in Stewardship – CCAE Exposé #5 Interview

Featuring a conversation on the importance of investing in stewardship between Gillian Morrison and David Palmer of the University of Toronto. The fifth CCAE Exposé features an in-depth conversation on the intricacies of successful stewardship during and in-between campaigns, featuring Gillian Morrison, Assistant Vice President, University Development, and David Palmer, Vice President, Advancement, at the University… Read More »

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The Essential Effect Developing a collaborative milestone project to celebrate donors

Shawna Greer & Bryan Alary of the Northern Alberta Institute of Technology (NAIT) Learn how NAIT’s departments of Advancement and Marketing and Communications collaborated on a milestone project to celebrate the largest fundraising campaigns in the institutions’ history. The project, branded as The Essential Effect: 100 Reasons to Celebrate, harnessed strategic digital storytelling, content marketing… Read More »

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From Refugee to BCIT: working with an outstanding leader

Ali Siemens, British Columbia Institute of Technology (BCIT) In 2019, BCIT won a CCAE Prix d’Excellence award for their use of video/ film in bringing to life, the story of alumni Moshtagh Mohammadi. Hear about how that video came to be, and how BCIT found success by focusing on building authentic relationships with bursary winners,… Read More »

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Alumnew: Revitalizing the alumni brand and engagement for new graduates

Written by CCAE. CCAE eLearning Archive Jill Scarrow, Manager Advancement Communications, Sheridan College Lesley Dean, Alumni Outreach Coordinator, Sheridan College How do you breathe new life into a word that’s very definition describes a connection with the past? How do you show your newest grads that they’re special? Sheridan College’s answer to those questions is… Read More »

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Donor-centric Proposal Writing in a Post-Pandemic World

Deborah Melman-Clement, Senior Development Writer, Queen’s University When communicating with prospective donors, success hinges on your ability to articulate a compelling vision that meshes with the donor’s needs, interests, and passions. This is especially true when writing a proposal. Understanding the donor’s needs – and communicating that understanding – will be even more important in… Read More »

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How the University of Alberta quadrupled the amount of pageviews of its news stories in three years

Michel Proulx, Executive Director, News and Media Relations, University of Alberta The presentation examines the strategy and tactics used to achieve these results. Michel Proulx discusses the ever changing media landscape that has made it increasingly difficult over time to deliver the institution’s story to a wide audience; the opportunity the Internet and social media… Read More »

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The Importance of Educational Institutions during the Pandemic and their Enduring Nature and Leadership

Video by S+C. A Campfire Conversation with the Right Honourable David Johnston and Derek Cassoff At the 2020 CCAE Annual General Meeting on June 4, 2020, the Right Honourable David Johnston, C.C., Governor General of Canada, 2010-2017, & Chair of the Rideau Hall Foundation alongside Derek Cassoff, CCAE Chair of the Board, & Managing Director… Read More »

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Advancement talent recruitment, engagement and recognition: Best practices from three leading universities

Written by Janet Sailian. March 2020 Featuring: McGill University, The University of British Columbia & The University of Toronto Written by: Janet Sailian CCAE recently interviewed three Directors in the growing field of advancement talent management to learn about their strategies, innovations and best practices. While smaller shops are also innovating to attract, retain and… Read More »

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Building a career in advancement: Advice from the pros

March 2021 Written by: Janet Sailian Educational advancement in North America has been represented by comprehensive professional associations since 1974 in the U.S. (CASE, Council for Advancement and Support of Education) and 1993 in Canada (CCAE, Canadian Council for the Advancement of Education). Yet to the world outside academic institutions, advancement is largely an invisible… Read More »

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Advancement and Academics: An Essential Partnership part 2

June 2021 Written by: Janet Sailian Featuring Advancement Leaders from SAIT, UofT, Laurentian University & Trinity College School Seasoned advancement leaders understand the importance of working effectively with faculty members and academic leadership to enhance relationships with alumni, potential and current donors and external communities. The perennial popularity of CCAE’s Development for Deans Workshops –… Read More »

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Advancement and Academics: An Essential Partnership part 1

June 2021 Written by: Janet Sailian Featuring: Joanne Shoveller, University of Waterloo Seasoned advancement leaders understand the importance of working effectively with faculty members and academic leadership to enhance relationships with alumni, potential and current donors and external communities. The perennial popularity of CCAE’s Development for Deans Workshops – led by McMaster University’s incomparable Lorna… Read More »

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EDII Principles to Move your Advancement Operation from Awareness to Action

March 2022 Written by: Janet Gottlieb Sailian While Canadian education has been slow to embark on full equity, diversity, inclusion and indigeneity (EDII), the journey is accelerating. This article explores principles and key action steps toward greater EDII in educational advancement. Future articles will offer examples of specific EDII programs and initiatives in advancement at… Read More »

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Trent University Alumni Association: Intentionality is key to embedding EDII principles

March 2022 Written by: Janet Gottlieb Sailian Featuring: Lee Hays, Director of Alumni & Donor Engagement at Trent University, and Gemma Grover ‘07, Past President, Trent University Alumni Association While Canada’s advancement offices are at various stages and phases of integrating Equity, Diversity, Inclusivity and Indigeneity into their strategies and operations, advancement leaders across all… Read More »

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