CCAeLearning

Join your peers and propel your advancement career to greater heights!

All CCAeLearning webinars are free to CCAE members. An unlimited number of advancement staff are welcome to participate and all sessions are applicable to a wide range of advancement professionals.

Sessions run from 1 – 2 p.m. Eastern time.

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CCAeLearning: Stewardship’s essential role in Campaign planning

March 30, 2023 Focusing on Stewardship as a key driver in Fundraising Campaign preparation and planning to ensure success. Jennifer O’Neill, Campaign Director, Office of Development, Memorial University David Penney, Manager, Stewardship Programs, Office of Development, Memorial University The presentation will look at Stewardship as a key driver in setting the stage for a Campaign,… Read More »

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CCAeLearning: Why podcasts are the best tool to engage your audience

March 16, 2023 CCAeLearning: March 16th Why podcasts are the best tool to engage your audience Christian Robillard, MPNL, Head of Stakeholder Engagement at Farm Radio International and Founder of Purpose Podcasting Over the pandemic, it seems like everyone has come out with a podcast…but why is that? After all – why compete with so… Read More »

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CCAeLearning: Alumni Events

December 1, 2022 2 sessions on Alumni Events featuring: In-person events during a digital era Kaitlyn Edwards, Manager, Events, Alumni Affairs & Development, University of Guelph Beyond the Book Club Lisa Andreana, Alumni Relations Officer; Homecoming, Reunions, & Special Events, Wilfrid Laurier University Brittany Russell, Development Officer, Leadership Giving, Wilfrid Laurier University

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CCAeLearning: Social Media

November 17, 2022 2 sessions on social media featuring: Ashley Meehan, Digital Community Coordinator, University of Toronto “Using Video Trends to Capture Alumni Attention and Engagements” Melodie Le Siege, producer, social media and multimedia, Concordia University “How Concordia University tapped into its community to create an award-winning Black History Month Social Media Campaign”

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The Essential Effect Developing a collaborative milestone project to celebrate donors

Shawna Greer & Bryan Alary of the Northern Alberta Institute of Technology (NAIT) Learn how NAIT’s departments of Advancement and Marketing and Communications collaborated on a milestone project to celebrate the largest fundraising campaigns in the institutions’ history. The project, branded as The Essential Effect: 100 Reasons to Celebrate, harnessed strategic digital storytelling, content marketing… Read More »

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Alumnew: Revitalizing the alumni brand and engagement for new graduates

Written by CCAE. CCAE eLearning Archive Jill Scarrow, Manager Advancement Communications, Sheridan College Lesley Dean, Alumni Outreach Coordinator, Sheridan College How do you breathe new life into a word that’s very definition describes a connection with the past? How do you show your newest grads that they’re special? Sheridan College’s answer to those questions is… Read More »

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Donor-centric Proposal Writing in a Post-Pandemic World

Deborah Melman-Clement, Senior Development Writer, Queen’s University When communicating with prospective donors, success hinges on your ability to articulate a compelling vision that meshes with the donor’s needs, interests, and passions. This is especially true when writing a proposal. Understanding the donor’s needs – and communicating that understanding – will be even more important in… Read More »

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How the University of Alberta quadrupled the amount of pageviews of its news stories in three years

Michel Proulx, Executive Director, News and Media Relations, University of Alberta The presentation examines the strategy and tactics used to achieve these results. Michel Proulx discusses the ever changing media landscape that has made it increasingly difficult over time to deliver the institution’s story to a wide audience; the opportunity the Internet and social media… Read More »

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A Circle of Abundance: A Decade of Learning with Indigenous Women Leaders

Eileen Alma, Director, Centre for Women’s Leadership, Coady Institute, St. Francis Xavier University Karri-Lynn Paul, Program Lead, Indigenous Programs, Coady Institute, St. Francis Xavier University In November 2019, Coady fulfilled a commitment to Indigenous women leaders to hold a graduate-led Indigenous Women in Community Leadership (IWCL) Gathering. Since 2011, the IWCL program has already benefited… Read More »

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