CCAeLearning

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All CCAeLearning webinars are free to CCAE members. An unlimited number of advancement staff are welcome to participate and all sessions are applicable to a wide range of advancement professionals.

Sessions run from 1 – 2 p.m. Eastern time.

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06 October
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Archives

The Essential Effect Developing a collaborative milestone project to celebrate donors

Shawna Greer & Bryan Alary of the Northern Alberta Institute of Technology (NAIT) Learn how NAIT’s departments of Advancement and Marketing and Communications collaborated on a milestone project to celebrate the largest fundraising campaigns in the institutions’ history. The project, branded as The Essential Effect: 100 Reasons to Celebrate, harnessed strategic digital storytelling, content marketing… Read More »

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From Refugee to BCIT: working with an outstanding leader

Ali Siemens, British Columbia Institute of Technology (BCIT) In 2019, BCIT won a CCAE Prix d’Excellence award for their use of video/ film in bringing to life, the story of alumni Moshtagh Mohammadi. Hear about how that video came to be, and how BCIT found success by focusing on building authentic relationships with bursary winners,… Read More »

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Alumnew: Revitalizing the alumni brand and engagement for new graduates

Written by CCAE. CCAE eLearning Archive Jill Scarrow, Manager Advancement Communications, Sheridan College Lesley Dean, Alumni Outreach Coordinator, Sheridan College How do you breathe new life into a word that’s very definition describes a connection with the past? How do you show your newest grads that they’re special? Sheridan College’s answer to those questions is… Read More »

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Donor-centric Proposal Writing in a Post-Pandemic World

Deborah Melman-Clement, Senior Development Writer, Queen’s University When communicating with prospective donors, success hinges on your ability to articulate a compelling vision that meshes with the donor’s needs, interests, and passions. This is especially true when writing a proposal. Understanding the donor’s needs – and communicating that understanding – will be even more important in… Read More »

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How the University of Alberta quadrupled the amount of pageviews of its news stories in three years

Michel Proulx, Executive Director, News and Media Relations, University of Alberta The presentation examines the strategy and tactics used to achieve these results. Michel Proulx discusses the ever changing media landscape that has made it increasingly difficult over time to deliver the institution’s story to a wide audience; the opportunity the Internet and social media… Read More »

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A Circle of Abundance: A Decade of Learning with Indigenous Women Leaders

Eileen Alma, Director, Centre for Women’s Leadership, Coady Institute, St. Francis Xavier University Karri-Lynn Paul, Program Lead, Indigenous Programs, Coady Institute, St. Francis Xavier University In November 2019, Coady fulfilled a commitment to Indigenous women leaders to hold a graduate-led Indigenous Women in Community Leadership (IWCL) Gathering. Since 2011, the IWCL program has already benefited… Read More »

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The pivot to virtual for signature events in a COVID world

Caitlin Lamont, Director, Strategic Events, University of Calgary Audrey Taylor-Bereznicki, Associate Director, Alumni Leadership Engagement & Recognition, University of Calgary PIVOT – a word that, for many of us, has been used more in 2020 than ever before. While the pandemic has changed the way that we work and live, it has also had an… Read More »

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Making Your Board Your Biggest Fundraising Ally

Alison Holt, Managing Director, Senior Consultant & Principal, Offord Group Cathy Yanosik, President, Foundation, Toronto French School Boards really make a difference to an organization’s ability to raise funds, engage donors and volunteers and raise sights. Learn how to make that case to board members, how to build a culture of philanthropy on the board… Read More »

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Dalhousie Medical Research Foundation Thankathon: How to thank your donors for $300

Jon Bruhm, Donor Relation, Dalhousie Medical Research Foundation On Valentine’s Day in 2019 & 2020, the Dalhousie Medical Research Foundation held its Thankathon – a multi-pronged donor relations initiative intended to show some love to its donors. Find out how this small shop expressed gratitude to thousands of donors in just one day… without “thasking,”… Read More »

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Students and Donors Benefit When Silos Disappear: How to break down barriers between the Student Financial Aid and Philanthropy functions at your institution

Kathryn Davidson, Philanthropy Director, Lakehead University Josh Levac, Associate Registrar, Student Awards and Financial Aid, Lakehead University Canadian post-secondary philanthropy departments play an important role in helping to fund many of the projects that their institutions undertake. One major component is the solicitation of funding from donors to help establish scholarships, bursaries and awards. In… Read More »

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Neighbours Helping Neighbours – Strengthening Student, Alumni and Community Relations During a Pandemic

Janine Linthorne, Special Events Coordinator, St. Francis Xavier University Shanna Hopkins, Director of Alumni Affairs, St. Francis Xavier University In summer of 2021, StFX made the decision to have in person classes, resulting in community members becoming understandably nervous about the potential importation of COVID-19. The University needed to create a program to support students… Read More »

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