October 19, 2023
Featuring:
Tanya Turner (she/her), Senior Marketing Consultant, Saskatchewan Polytechnic
Maximize content while keeping your budget in check. Get insight into the process and strategy that Saskatchewan Polytechnic international education and marketing used to build a library of student testimonials.
International student testimonials provide an authentic voice for prospective students. Often, prospective international students make decisions before coming to Canada or stepping on campus. Marketing to and communicating with international prospects requires an authentic and targeted approach to provide a sense of the student life experience at campus including learning outcomes, campus culture and future career options.
Learning objectives:
- Learn a process to collect student and alumni testimonials.
- Consider how you can maximize opportunity in content creation.
- Build the relationship with your international and marketing teams.