2020 marks the 20th anniversary of MBNA’s National Partnership with CCAE!

It goes without saying that this 20th year has been like no other. Even in the face of unprecedented adversity, CCAE has pivoted to continue to provide enormous value, not only to its members, but also to their valued supporters. Watching the CCAE community come together with MBNA’s support, to assist those in need across the country has been a proud moment for us. With 100’s of partnerships across the country, this relationship is one we hold near and dear to our hearts.

Similar to how CCAE and its members pivoted, MBNA’s only priority over the last 5 months has been finding ways to help Canadians. Working closely with provincial and federal Covid-19 officials, we rolled out a Credit Card Monthly Payment Deferral program and Interest Rate Relief Support; both aimed at helping those impacted most by Covid-19.  In addition, all marketing in our affinity credit card programs were halted to ensure we supported our partners with a clear and consistent message; this was a time for our partners to focus on their members.

As our national sponsorship journey with CCAE continues to strengthen, so does MBNA’s affinity credit card program. In many ways, we’ve changed significantly.

We have seen a major shift in what Canadians look for when choosing a credit card. This shift has led to significant changes to our partnership programs to ensure we continue to be aligned to what consumers want. In addition, we have listened to you; our partners. Simplicity is key!

Our NEW affinity card programs are simple and low touch, while providing an additional revenue stream to your alumni offices. Anchored by an award-winning credit card product, our affinity programs are focused on providing a partner-friendly approach to marketing while providing enhanced value to your alumni. This new and much simpler model ensures that our partnership programs are open to schools of ALL sizes. In the absence of our annual CCAE national conference, we wanted to reach out and thank you for your support and let you know MBNA is changing with the times; and we invite you to reach out and find out more!

To those already partnered with MBNA, we thank you for your confidence and you can rest assured that we will continue to stand behind you to support you in any way we can.

If you are looking for new Credit card affinity opportunities, please do not hesitate to reach out.  Our partnership team is happy to connect with you in this new virtual world to discuss how MBNA can support you and your Alumni.

Each year, we look forward to joining the advancement community at the National Conference. While we missed connecting with our colleagues and friends in Winnipeg in May, we were grateful to be able to virtually congratulate the 2020 TD Insurance Fellows, Miruna Timotin of New Brunswick Community College (NBCC) and Zachary Robertson of the Southern Alberta Institute of Technology (SAIT).  We also heard about the many successes of outgoing Fellows Jenna Kirker, from Lakehead University, and Karissa Hartley, from the University of Lethbridge. We wish them all the best as they embark on the next stage of their professional journey.

The CCAE National Conference and various seminars and learning events throughout the year are critical opportunities for professional development.

TD Insurance will continue to be there for our partners, our customers and our communities.  We’re proud of all we have accomplished together over the past 25 years and are committed to continuing to support the advancement community, today and into the future.