CCAeLearning – 250750

Why podcasts are the best tool to engage your audience

Event Information

Start Date

March 16, 2023

Start Time

01:00 pm

End Date

March 16, 2023

End Time

02:00 pm

Please purchase a ticket to register for this event. All registered entrants will receive an email will a Zoom link via email prior to the event.

CCAE member rate: $0
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Christian Robillard

Christian Robillard

Why podcasts are the best tool to engage your audience

Christian Robillard, MPNL, Head of Stakeholder Engagement at Farm Radio International and Founder of Purpose Podcasting
2018 TDIMM Fellowship Recipient

Over the pandemic, it seems like everyone has come out with a podcast…but why is that? After all – why compete with so many others for attention AND add something else to your plate.
Well, here are just a few reasons:

  • 78% of Canadians familiar with podcasts
  • Podcast recall is 4.4 times higher than other digital media
  • Retention of audio is 36-39% higher compared to video
  • Audio listeners spend 60% more time with audio vs social media
  • Podcasts thrive when they serve a niche audience on niche topics – so less is more

So, shouldn’t the question be why HAVEN’T you started your own podcast?
In this session, we’ll make the case for why your organization should (or shouldn’t) have a podcast, how to get it launched for under $1,000 and how to make it an impactful channel that you’ll wonder how you ever lived without it.


Learning Objectives:

  • A clear plan for how to launch and run your own podcast for cheap.
  • An understanding of the podcast landscape and why you should (or shouldn’t) launch one.
  • Have everything you need to start your own podcast.

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