Shawna Greer & Bryan Alary of the Northern Alberta Institute of Technology (NAIT)
Learn how NAIT’s departments of Advancement and Marketing and Communications collaborated on a milestone project to celebrate the largest fundraising campaigns in the institutions’ history. The project, branded as The Essential Effect: 100 Reasons to Celebrate, harnessed strategic digital storytelling, content marketing and donor stewardship.
Ali Siemens, British Columbia Institute of Technology (BCIT)
In 2019, BCIT won a CCAE Prix d’Excellence award for their use of video/ film in bringing to life, the story of alumni Moshtagh Mohammadi. Hear about how that video came to be, and how BCIT found success by focusing on building authentic relationships with bursary winners, and young alumni. BCIT will also share some insight on where they go from here as they continue to build out their programming and engagement strategies.
CCAE eLearning Archive
Jill Scarrow, Manager Advancement Communications, Sheridan College
Lesley Dean, Alumni Outreach Coordinator, Sheridan College
How do you breathe new life into a word that’s very definition describes a connection with the past? How do you show your newest grads that they’re special? Sheridan College’s answer to those questions is Alumnew – a communications campaign that tackled those questions, boosted engagement at our convocation ceremonies, and drove people to our social media channels.
In this session, learn how the Alumnew campaign successfully engaged with new graduates across a variety of communications platforms. You’ll also learn about the challenges we faced when communicating with a diverse population of international students; how we kept Alumnew aligned with Sheridan’s existing branding; and how we capitalized on Alumnew to celebrate our young alumni’s achievements.
Deborah Melman-Clement, Senior Development Writer, Queen’s University
When communicating with prospective donors, success hinges on your ability to articulate a compelling vision that meshes with the donor’s needs, interests, and passions. This is especially true when writing a proposal.
Understanding the donor’s needs – and communicating that understanding – will be even more important in the post-pandemic world, when shifting realities and competing priorities will create new challenges in donor communication.
In this webinar, you will learn how to write a proposal that maximizes both your ability to inspire the donor on a personal level and your chances for success.
Michel Proulx, Executive Director, News and Media Relations, University of Alberta
The presentation examines the strategy and tactics used to achieve these results. Michel Proulx discusses the ever changing media landscape that has made it increasingly difficult over time to deliver the institution’s story to a wide audience; the opportunity the Internet and social media provide us to reach a much wider audience directly; an overview of our brand journalism program, including the journalistic tactics used; the strategy and tactics used to successfully implement the change management strategy; how we use brand journalism to manage issues and influence the narrative by external media; and the lessons we learned along the way.
Eileen Alma, Director, Centre for Women’s Leadership, Coady Institute, St. Francis Xavier University
Karri-Lynn Paul, Program Lead, Indigenous Programs, Coady Institute, St. Francis Xavier University
In November 2019, Coady fulfilled a commitment to Indigenous women leaders to hold a graduate-led Indigenous Women in Community Leadership (IWCL) Gathering. Since 2011, the IWCL program has already benefited more than 150 emerging Indigenous women leaders from First Nations, Métis and Inuit communities. It is the only program in the country for Indigenous women that provides the opportunity to undertake community analysis and to stimulate community-driven development initiatives during their learning period, as well as receive one-on-one Indigenous leadership mentoring.
The Gathering re-affirmed the importance of Coady’s programming in support of Indigenous women and focused on the key successes graduates have had as community leaders, highlighting the concept of asset-based community development. This session will share some of the learning about what went into the planning of the Gathering, important lessons learned and outcomes. In particular, the session will elaborate on how the Gathering has helped to shape the Institute’s expected graduate connections moving forward in ways that further reconciliation and partnership, focusing on the concept of abundance for all.
