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Shelly Baker
Wilfrid Laurier University


Supported by DonorPerfect
Corporate partners have come to expect more from institutions they partner with. They want a coordinated approach, and the ability for their key needs – accessing top talent, driving innovation and business impact, and corporate social responsibility goals – to be met, which cuts across institutional departments and reporting lines. Learn more about the current landscape for industry partnership efforts by institutions and how your organization can start down the path towards the benefits of a more coordinated approach (institutional alignment, cross-promotion, data/metrics sharing) by learning about how Wilfrid Laurier University approached this issue with a Community of Practice.

Learning Objectives

  • Understand the various structures and approaches for industry partnership creation
  • Who to involve and how to get buy in for the creation of a new industry partnership initiative
  • How to enrich fundraising proposals with combined approach to meet corporate objectives