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Funmi Kayode
Saint Mary’s University

Joe Rossong
Saint Mary’s University

This session will focus on SMU’s experience with the CRM implementation project. We will be exploring how we invested effort and time to address systemic issues and norms in relation to data governance issues, project implementation, measured and accepted risks. On this subject myself and my colleagues will be reviewing foundational layers that guides our expectations of what our new system can or could do for us.

Learning Objectives

  • How SMU engaged users throughout the process of implementing a system
  • Our approach to preparing for data integrity, future analytics, and system adoption
  • Lessons learned