Julie Van Hartingsveldt, CFRE, External Relations Specialist, Communications and Public Affairs, Ontario Shores
Did you know that 70% of adults prefer to donate online? And leaner teams aren’t always sure where to start with their digital fundraising strategy. The good news is that these lean teams understand how to accomplish more with less. In this session, Julie VanHartingsveldt will walk you through the early stages of developing an impactful, sustainable, and cost-effective digital fundraising plan. We will discover that the success of your digital fundraising strategy is underpinned by a strong brand strategy, which includes more than just logos, fonts, and colours (though these are important). Julie will provide you with a framework to help you develop your brand strategy, which will include defining your purpose, mission, vision, and audience, as well as thinking about your brand substance, position strategy, and brand expression. From there, the core of your message, story, and, most importantly, your impact will help to define your call to action. After you’ve established your brand strategy and expression, your call to action can be seamlessly and cohesively incorporated into your digital fundraising strategy. To wrap things up, we’ll talk about tactics like social media, crowd funding, peer-to-peer fundraising, matching gifts, and more.
- The importance of defining your brand
- Building cohesive digital fundraising plan that’s impactful, sustainable, and cost-effective
- The importance of your call to action