If you build it, will they come? How collaboration was a game changer for UVic’s Giving Tuesday campaign

Featuring: Danielle Mulligan, Campus Community Annual Giving Officer, University of Victoria

While it began as a volunteer driven, grassroots fundraiser in 2016, UVic’s Giving Tuesday campaign has grown into a beloved community tradition that raises more than $145,000 and engages more than 4,000 individuals each year. The creative and inclusive campaign showcases over 20 critically important programs and initiatives – ranging from student supports, mental health and wellness, research and outreach programs – and brings the spirit of philanthropy to the UVic community through innovative activities that educate and inspire community members. Learn how the team’s ability to engage and collaborate effectively with stakeholders has led to their overall success.


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