The Essential Effect Developing a collaborative milestone project to celebrate donors
Shawna Greer & Bryan Alary of the Northern Alberta Institute of Technology (NAIT) Learn how NAIT’s departments of Advancement and Marketing and Communications collaborated on a milestone project to celebrate the largest fundraising campaigns in the institutions’ history. The project, branded as The Essential Effect: 100 Reasons to Celebrate, harnessed strategic digital storytelling, content marketing… Read More »
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CCAeTalk: Events

Featuring Moderator: Emily O’Connor, Alumni Relations Officer, Brock University Kelly McManus, Senior Director, Community Relations & Events, University of Waterloo Jody Paulson, Manager, Events, Athabasca University Sue Porter, Senior Associate Director, Ceremonies and Events, Simon Fraser University Within Canadian educational institutions, events are a crucial part of advancing an Institution’s strategic goals and serve as… Read More »

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