Jami Hougen Johnson, Senior Director of Prospect Management, Systems Training, and Decision Support, University of Chicago

To reach ever increasing fundraising goals, organizations often must do more with less. Establishing and regularly evaluating your system for managing prospects is key to working smarter and not just harder. Join this session to discuss the importance of establishing a prospect management program and how the goals for your program may evolve over time to address team and organizational need.

Learning Objectives:

• Understand why prospect management programs are a must-have in fundraising organizations today.
• Discuss the key steps to implementing a prospect management program.
• Use a framework for understanding the maturity of your prospect management program and how you might determine where you want to go next.