February 22, 2024
Featuring:
Jason Miller, Digital Marketing Manager, York University
Learn how York University has continued to evolve their award winning influencer campaign #MeetYU to remain fresh and innovative. Discover some of the lessons learned when developing the campaign, tips to maximize engagement, ways to leverage micro student/alumni influencers, and guidelines when coordinating with macro influencers.
Learning Objectives:
- Learn some tips on how to track success of influencers
- Gain some insight (what and why) on what to look for when selecting student/alumni influencers
- Key learnings from the #MeetYU multi-year campaign