McGill Women Take the Lead: Inspiring Women’s Philanthropy in Annual Giving

Featuring:
Hilary Morden, Annual Giving, McGill University

This vital conversation focuses on inspired leadership from women philanthropists in an Annual Giving context. This session provides a case study on a volunteer-led fundraising initiative that raised $130,000 in 12 months from McGill alumnae, highlighting the roles of the Annual Giving, Alumni Relations and Communications teams in supporting the volunteers. This session also explores how such initiatives could be successful in other underrepresented donor constituencies.

Learning Objectives

• Provide a case study on a volunteer-led fundraising initiative that raised $130,000 in 12 months to endow a scholarship to support female students facing systemic barriers to education in STEM
• Delve into how McGill University supported these volunteers using existing tools and contributed to their success
• Explore how such initiatives can be successful in other underrepresented donor constituencies