CCAeLearning: Reimagining Influencer Campaigns

Mar 25, 2024 | CCAE eLearning Archive

February 22, 2024

Featuring:
Jason Miller, Digital Marketing Manager, York University

Learn how York University has continued to evolve their award winning influencer campaign #MeetYU to remain fresh and innovative. Discover some of the lessons learned when developing the campaign, tips to maximize engagement, ways to leverage micro student/alumni influencers, and guidelines when coordinating with macro influencers.

Learning Objectives:

  • Learn some tips on how to track success of influencers
  • Gain some insight (what and why) on what to look for when selecting student/alumni influencers
  • Key learnings from the #MeetYU multi-year campaign

 

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