Featuring:
Olesya Zaremba, Senior Prospect Researcher, Rotman School of Management, University of Toronto
Join us for an insightful presentation by Olesya Zaremba, Senior Prospect Researcher at the University of Toronto Rotman School of Management. Olesya, an experienced solo prospect researcher, will provide a comprehensive exploration of the unique challenges and advantages faced in this role within a team environment. Discover the top 5 essential skills and knowledge areas that are crucial for thriving and succeeding as a solo prospect researcher. Gain valuable insights into the world of solo prospect research and equip yourself with the tools for success in this specialized role.
Learning Objectives:
To present the benefits of being a solo prospect researcher on a team.
To inform about the challenges of being a solo prospect researcher on a team.
To define skills and knowledge necessary to become a successful solo prospect researcher in connection to objectives 1 and 2.
Featuring:
Haider Ali, Director, Advancement Strategy & Performance, University of Ottawa
Hillary Rose, Manager, Strategic Initiatives, University of Ottawa
Embark on the journey of transforming the culture of advancement beyond performance metrics and KPIs. Data has been critical to making informed decisions and developing strategy, but when it comes to unlocking performance, we have discovered that culture was the biggest driving force – leading to three consecutive years of record-breaking fundraising performance. In this session, we’ll share best practices from our own culture journey – including the failures and successes – and provide a blueprint you can use to develop a vibrant, high-performant culture at your institution.
Learning Objectives:
Develop a shared understanding of the definition, significance, and impact of culture in the context of advancement practices.
Gain insights into the University of Ottawa’s experiences in cultivating a culture that drives high performance in advancement.
Acquire a practical guide for developing and fostering a vibrant culture within your institution.
Featuring:
Jason Miller, Digital Marketing Manager, York University
Learn how York University has continued to evolve their award winning influencer campaign #MeetYU to remain fresh and innovative. Discover some of the lessons learned when developing the campaign, tips to maximize engagement, ways to leverage micro student/alumni influencers, and guidelines when coordinating with macro influencers.
Learning Objectives:
Learn some tips on how to track success of influencers
Gain some insight (what and why) on what to look for when selecting student/alumni influencers
Key learnings from the #MeetYU multi-year campaign
Featuring:
J’Anna-Aitchison, Executive Director, Institutional Planning, Red Deer Polytechnic
Roxanne-Martin, Red Deer Eats
The pandemic gave the RDP Alumni Association an opportunity to reimagine our signature event in a way that created more connection to RDP, gave Alumni Association members the right opportunities to own and operate the event, and created a reciprocal relationship with our incredible local food and beverage industry. Palate: A taste of Local offers 300 guests the ability to sample food and drink from over 40 food and drink vendors as well as take in our amazing campus spaces.
Learning Objectives:
Utilizing the strengths of our Alumni Association Members
Importance of connection to RDP events/activities/campus
Featuring:
Cody Anthony, Founder, Ted Rogers Indigenous in Business student group, Ted Rogers School of Management, Toronto Metropolitan University
Sana Mulji, Senior Advisor, External Stakeholder Engagement & Strategic Partnerships, Ted Rogers School of Management, Toronto Metropolitan University
The Ted Rogers Indigenous in Business student group at Toronto Metropolitan University brought 165+ people together (#maamawi) to celebrate the resurgence of Indigenous peoples’ and worldviews in business. Panelists at the inaugural Reconciliation in Business conference focused on Call-to-Action 92, as a way to support Indigenous self-determination, to close the socioeconomic gap, and unlock the $100 Billion annual Indigenous economy.
Learning Objectives:
How to identify who joins the conversation as sponsor, panelist, audience, vendor, and in other roles.
Maximize content while keeping your budget in check. Get insight into the process and strategy that Saskatchewan Polytechnic international education and marketing used to build a library of student testimonials.
International student testimonials provide an authentic voice for prospective students. Often, prospective international students make decisions before coming to Canada or stepping on campus. Marketing to and communicating with international prospects requires an authentic and targeted approach to provide a sense of the student life experience at campus including learning outcomes, campus culture and future career options.
Learning objectives:
Learn a process to collect student and alumni testimonials.
Consider how you can maximize opportunity in content creation.
Build the relationship with your international and marketing teams.
