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Upcoming Events

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February 8 - 10, 2022

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February 16 - March 2, 2022

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February 28 - March 14, 2022

Opening a new building in a pandemic? How Concordians’ delivered a celebration in under 20 working days and thrived
February 24, 2022 @1 p.m. ET

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Advancement News & Resources

Leading Canadian
Educational Advancement

Since 1993, The Canadian Council for the Advancement of Education (CCAE) embodies the voice of the Canadian advancement landscape, by connecting over 120-member schools to the pinnacle of advancement resources.

CCAE is a volunteer-led organization that promotes excellence in educational advancement. We provide opportunities for networking, professional learning and mutual support.

Members benefit directly through outstanding programming, resources, and value-added external stakeholders.

These opportunities are facilitated by esteemed peers and industry experts, who range in background by a multitude of school representations and disciplines, furthering this uniquely Canadian advancement niche.

Platinum Sponsors:

Industrial Alliance


Gold Sponsor:


February 8-9, 2018
Carleton University
1125 Colonel By Drive
Ottawa, Ontario


Cultivating Volunteer Value

Benjamin Slotznick, JD, PhD; Brian D. Wynn, LLB; and Sharon Houle Randall, JD; Charles Dumas; Jo Ann Dumas

Several experienced alumni volunteers (who have led teams of other alumni volunteers) will share insights and answer questions on a number of topics. They will also provide copies of the book, The YaleGALE Guide to Alumni Relations and Volunteer Engagement.

Participants in this session will learn how:

  1. Volunteers can positively impact fundraising.
  2. To recruit and engage volunteers.
  3. To build a culture that inspires loyalty and volunteering.


Charles Dumas

Charles Dumas, J.D., is a professor emeritus from Penn State University (Theater and African-American Studies) and an award-winning actor and director. During his career he has also worked as community organizer, civil rights activist, corporate attorney, international scholar, and in local politics. He is an active supporter of both the Penn State and Yale alumni communities. As a volunteer for Yale, Charles has served on the executive committee of his regional Yale Club, the national board of the Yale Black Alumni Association, and internationally in leading panel discussions on alumni engagement at Yale and in South Africa.


Jo Ann Dumas

Jo Ann Dumas, Ph.D., is an associate teaching professor of Media Studies at Penn State University. Her career in media ranges from electrical engineer to broadcast engineer, from technical director to producing director, from writer to editor and public policy analyst. Jo has participated in alumni relations forums at Yale and in South Africa. She is the Shreyer Honors Coordinator for Belasario College of Communications.


Benjamin Slotznick, JD, PhD, is an award-winning alumni volunteer at Yale University, in addition to his successful career as lawyer, inventor, software developer, and real estate developer. Ben has held alumni leadership roles in Class, Club, and Shared Interest Group (SIG) for Yale, and has led widely recognized and award-winning projects, including Class reunion, SIG website, international conferences, service trips abroad, and the 200-plus-page book, The YaleGALE Guide to Alumni Relations and Volunteer Engagement. Ben’s latest project, establishing a new Yale alumni tradition (Camp Yale), held 20 parties around the world, involving 460 participants, with young alumni taking leadership roles.


Brian D. Wynn, LLB, is a successful Toronto attorney in private practice, alumnus of both University of Toronto and Yale, and accomplished volunteer leader. He has led panel discussions on alumni engagement for Yale in several countries, produced a singing tour of Toronto for the Yale Alumni Chorus, and been a volunteer fundraiser for his Yale Class for almost 45 years. Brian also lectures on arts/entertainment/communications issues at the Schulich School of Business at York University. His volunteer leadership roles include President of the Royal Lifesaving Society Canada, Board Member of Ovarian Cancer Canada, and Governor for Havergal College.


Sharon Houle Randall, JD, is a successful corporate attorney, who began her career in brand management at Procter & Gamble and has worked professionally in alumni relations and development at Georgetown University. She recently served as Adjunct Professor of Law at Temple University’s program in Japan. Sharon is an accomplished volunteer for Yale, having led her Class, Yale Clubs in several cities, and an international service initiative. Alumni projects she has led include her Yale Class reunion, an inter-university networking group, Camp Yale Tokyo, and several international conferences on alumni relations in India for the Yale Alumni Association.



Career resources for alumni: Value added. Value changed. What’s important to our alumni has to be important to us

Shelley Huxley, Director, Alumni Engagement, Brock University

It’s a job eat job world out there. It is predicted that 65% of children entering the school system today will work in a job that has not yet been invented, and our alumni are already experiencing that tidal change in the job market. Helping alumni navigate an ever-changing workforce has become an increasing priority. How can we provide value to them? And how do we remain nimble in meeting their needs?

Participants in this session will learn:

  1. Build programming that matches your alumni needs and your office/institution’s abilities (budgets are declining).
  2. Alumni professionals are masters of relationship building and of building bridges. Creating partnerships and leveraging opportunities helps build better programming and eases stress.
  3. How to assess alumni needs by talking to your alumni and your university counterparts. Ask questions. Be prepared for the answers.


Shelley Huxley, Director, Alumni Engagement, Brock University

As a skilled alumni and development professional with more than 20 years of experience, Shelley has worked in all areas of advancement at four universities (Laurier, Queen’s, McMaster, Brock). In 2005 she joined Brock University, where she has been an integral part of the advancement team, holding a number of positions in the areas of alumni and donor relations. Shelley is active with CCAE and is proud to represent Brock as an Institutional Ambassador.



Managing continuous change within a robust alumni relations framework

Joanne Shoveller, Vice-President, Advancement, Office of Advancement, University of Waterloo

Alumni relations by nature requires continuous change management with growing populations, changing institutional directions and visions, external influences and emerging opportunities.  This session is designed to explore a flexible framework for managing change, mitigating risks, seizing opportunities and engaging internal and external stakeholders effectively.

The session will begin with an overview of 3 different institutions and the frameworks used in alumni relations at each, with a specific focus on engaging team members, alumni and institutional leaders in the change process. Roundtable discussions on effective narratives, alumni frameworks, team empowerment and institutional mindset will follow, closing with an emphasis on key takeaways.

Participants in this session will learn:

  1. How to develop and use common narratives effectively.
  2. How to create a relevant alumni framework for your institution.
  3. How to engage internal team members and colleagues in the change process.


Joanne Shoveller, Vice-President, Advancement, Office of Advancement, University of Waterloo

As Vice-President, Advancement at the University of Waterloo since January 2017, Joanne has been in advancement leadership positions at INSEAD Business School in France (2012-16); the University of Guelph (2004-12); and in a variety of fundraising, marketing and administrative leadership roles at Western University and Ivey Business School (1987-2004), including 2 years based in Hong Kong.

A presenter and volunteer with CCAE and CASE in North America, Europe, Asia and Australia, Joanne’s international perspective offers unique insights to the alumni experience and effective change management. 


Deepening Alumni Engagement

Sean Price, Associate Vice-President, Alumni Relations, Office of Advancement, University of Alberta

For many years the University of Alberta alumni relations program has concentrated on engaging greater numbers of alumni. In recent history, we have begun to move towards programs with deeper personal engagement. Learn about our rationale for this direction and our experiences thus far.

Participants in this session will learn about:

  1. The benefits of deeper engagement versus broad-based programming.
  2. The metrics associated with decision making at the programmatic level.
  3. Gaining leadership buy-in to what may seem to be diminished engagement numbers.


Sean Price, Associate Vice-President, Alumni Relations, Office of Advancement, University of Alberta

Sean Price is a graduate of the University of Alberta as well as the University of Notre Dame. He spent 14 years with the Edmonton Oilers Hockey Club. During that time he held multiple roles including Director, Marketing and Vice-President, Ticket Sales. He was instrumental in the planning of the Heritage Classic, as well as the marketing campaigns throughout the Oilers’ 2006 Stanley Cup run.

Sean was also Vice President, Corporate Sales for the Edmonton Eskimos Football Club, winning a Grey Cup during his time with the team. He is now the Associate Vice-President, Alumni Relations at the University of Alberta. He is married to Kristine, also a U of A alumni and has three children.


Homecoming Hijack

Trista Walker, Executive Director, Alumni Relations and Secretary to the Alumni Board of Directors, Western University; Sarah Indewey, MPA, CVA, CVRM, Associate Director, Alumni & Volunteer Relations, Queens University

Homecoming traditions are evolving. As our alumni bases grow, how can we continue to honour our rich histories as we work to engage the next generation?

Participants in this sessions will learn:

  1. How best to involve student leaders in your programming.
  2. How to remain true to your alumni engagement goals in uncertain times.
  3. How to adapt to change after you’ve been thrown into the fire.


Sarah Indewey, MPA, CVA, CVRM, Associate Director, Alumni & Volunteer Relations, Queens University

Sarah is an experienced leader in the field of higher education administration, holding a Master in Public Administration with a focus on Government-University relations.

In addition to contributing to overall organizational strategy and sustaining the Queen’s Volunteer Engagement Framework, Sarah has led the staff and volunteer teams responsible for reunion programming and Queen’s Homecoming Weekend since 2004. Through cancellations, shifts to spring timing, good times, and bad, Queen’s has had its fair share of Homecoming hijinks and hijacks. Learn from the ups and downs, and from the collaborative planning in progress to lead Queen’s Homecoming 2018 to positive outcomes for all stakeholders.


Trista Walker, Executive Director, Alumni Relations and Secretary to the Alumni Board of Directors, Western University

Trista is currently striving to help Western achieve its goal of doubling alumni engagement. Trista began her career at Western in 2001, and is most proud of her work on Homecoming and Lifelong Learning programs. She has become a data nerd, while still enjoying the limitless possibilities found in creating new initiatives for alumni at all stages of the life cycle.

Trista leads a group of 16 alumni professionals and is Secretary to the Alumni Association Board of Directors. She holds a B.A. in Communications from Brock University and an M.A. in Strategic Communications and Leadership from Seton Hall University.


All-Canadians” Around the World: Help or Hindrance?

Gabrielle Korn, Managing Director, Alumni Relations and Annual Giving, McGill University; & Guy Larocque, Executive Director, Alumni Engagement, Division of Advancement, York University

While the majority of our institutions undertake international collaborations for a variety of strategic reasons, including alumni engagement and philanthropy, our resources to manage these collaborations vary considerably. Among the plethora of “All-Canadian” associations, international chambers of commerce, Canadian consular or other diplomatic offices, is there value to these third-party collaborations? Hear some pros and cons of “All-Canadian” partnerships from two institutions with different degrees of international activity, and come prepared to share your own challenges or success stories in this domain.

Participants in this session will learn:

  • What entities exist for collaboration in the international marketplace.
  • How to evaluate the cost-effectiveness of partnership development in locations with or without an active alumni branch.
  • To exchange ideas for making the most of international partnership opportunities.


Gabrielle Korn, Managing Director, Alumni Relations and Annual Giving

A bilingual native of Montreal, Gabrielle Korn joined McGill in 2014 with more than 25 years of experience in higher education advancement and non-profit advocacy beginning at Concordia University, where she eventually assumed the duties of Director, Alumni Affairs. She then joined the environmental and heritage preservation organization, Les amis de la montagne, as Director of Communications, responsible for strategic communications, community outreach and special event fundraising. She holds a BA in Journalism and Certificate in Public Relations from Concordia University, and a Certificate in Voluntary and Not-for-Profit Sector Management from Ryerson University/Imagine Canada.


Guy Larocque, Executive Director, Alumni Engagement, York University

Guy Larocque is a seasoned advancement professional with over 25 years of experience in communications, stakeholder engagement and program management, which he acquired in the postsecondary, non-profit and government sectors. He has been Executive Director of Alumni Engagement at York University in Toronto since January 2016.

Prior to his current role, Guy spent many years in eastern Ontario, where he transformed alumni relations at the University of Ottawa and later managed different communication portfolios for the Canadian Bureau for International Education, a non-profit organization uniquely devoted to international education from K to 12, right through to postgraduate academia.

Earlier in his career, Guy worked for two provincial governments (Ontario and Québec), a public relations company and Glendon College (York University’s bilingual liberal arts campus), in various stakeholder management capacities, ranging from advocacy and policy analysis to student recruitment, communications, event management and community relations.

Guy is a two-time graduate of York University, holding an Hons. B.A. in Political Science and History, and a Master’s degree in International Political Economy, which included an international exchange in The Netherlands. He earned a Computer Programming Diploma from the cégep de Trois-Rivières in his Province of Québec hometown. His personal interests include paleo-anthropology, astrophysics, science-fiction, music and history.