• Participate in the 3rd edition of the CASE-CCAE Support of Education Survey, Canada

    New timeline and y-o-y benchmarking access

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  • Mike Downie Keynote Speaker Presentation

    CCAE is kicking off the 2020/21 Fall programming season with an exciting presentation featuring keynote speaker Mike Downie, Award-Winning Documentary Filmmaker and Co-Founder, Gord Downie & Chanie Wenjack Fund! September 10th, 1:00 p.m. eastern

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  • Share your brilliant advancement stories, initiatives and ideas!

    2021 Independent School Summit Call for Proposals

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Upcoming Events

CCAE Thought Leaders’ Discussion Forum
July 14th - December 8th - Monthly, 2 p.m. Eastern

Development Summit
September 28th – November 16th - Mondays at 1:00 p.m. Eastern

Advancement Services Summit
September 29th – November 10th - Tuesdays at 2:00 p.m. Eastern

Colleges Advancement Summit
September 23rd – November 4th - Wednesdays at 2:00 p.m. Eastern

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Advancement News & Resources

Leading Canadian
Educational Advancement

Since 1993, The Canadian Council for the Advancement of Education (CCAE) embodies the voice of the Canadian advancement landscape, by connecting over 120-member schools to the pinnacle of advancement resources.

CCAE is a volunteer-led organization that promotes excellence in educational advancement. We provide opportunities for networking, professional learning and mutual support.

Members benefit directly through outstanding programming, resources, and value-added external stakeholders.

These opportunities are facilitated by esteemed peers and industry experts, who range in background by a multitude of school representations and disciplines, furthering this uniquely Canadian advancement niche.

How the University of Alberta quadrupled the amount of pageviews of its news stories in three years

CCAE eLearning Archive

Michel Proulx, Executive Director, News and Media Relations, University of Alberta

The presentation examines the strategy and tactics used to achieve these results. Michel Proulx discusses the ever changing media landscape that has made it increasingly difficult over time to deliver the institution’s story to a wide audience; the opportunity the Internet and social media provide us to reach a much wider audience directly; an overview of our brand journalism program, including the journalistic tactics used; the strategy and tactics used to successfully implement the change management strategy; how we use brand journalism to manage issues and influence the narrative by external media; and the lessons we learned along the way.


Tags: communications, advancement, marketing, eLearning, webinar, UniversityofAlberta, MichelProulx, digital media, news, Folio, brand journalism\, communications strategy