Harnessing the Power of Marketing & Communications Workshop
April 6-7, 2017
Southern Alberta Institute of Technology
Calgary, AB
Room AA128 in the Heritage Hall Building
Registration: CCAE Members - $349
Non-members - $449
Mar / Comm benefits from an overabundance of metrics, tools and platforms. At this impactful workshop, strategize with peers and external experts about the most effective ways to reach target audiences through a mix of best practices, demographic analysis and new tools. Examine the quintessential nature of the communicator’s role; elements of strategic communication; digital marketing to position your school; cross-platform storytelling to build engagement; managing issues before they become crises, and more.
Network with peers and get on top of the fast-changing stream of Mar / Comm options to build your shop’s highest effectiveness.
Sessions & Presenters
Schedule
| Time | Session |
|
Thursday, April 6, 2017 |
|
| 8:30 - 9:30 a.m. |
Registration & Breakfast |
| 9:15 - 10:45 a.m. | Communicating Impact to Donors - Derek Cassoff, Director of Communications, Office of University Advancement, McGill University |
| 10:45 - 11:00 a.m. | Networking Break |
| 11:00 a.m. - 12:15 p.m. |
Let’s Talk Social Media - Ernest Barbaric, Digital Marketing Strategist; David Wald, Founder and Chief Idea Guy, Social Sesame; Dax Justin, Instagram Influencer, Creative Director; Crystal DeCnodder, founder of SocialBulls.ca and Vice-President, Full Blast Creative |
| 12:15 - 1:00 p.m. | Lunch; Show and Share |
| 1:00 - 2:30 p.m. | The Quintessential Role of Communications: When the Music (Campaign) Ends - Richard Fisher, Chief Communications Officer, University of British Columbia |
| 2:30 - 2:45 p.m. | Networking Break |
| 2:45 - 3:45 p.m. |
Issues Discussion |
| 6:00 p.m. - | Optional Dinner |
|
Friday, April 7, 2017 |
|
| 9:00 - 9:30 a.m. | Networking Breakfast |
| 9:30 - 10:30 a.m. | Issues Management: Installing Smoke Detectors vs. Putting Out Fires - Sonya Gilks, Director of Communications, University of New Brunswick |
| 10:30 - 10:45 a.m. | Networking Break |
| 10:45 - 11:45 a.m. | The 140-character campaign: Using Social Media to build alumni engagement - Joyce Yu, Digital Communications Strategist, Strategic Communications, University of Alberta |
| 12:00 p.m. | Closing |
Cancellation Policy - $50 cancellation fee if cancelled at least 2 weeks prior to the workshop; cancellations less than 2 weeks before the workshop are not eligible for refund; however, substitute delegates are permitted at no additional charge.
