Harnessing the Power of Marketing & Communications Workshop

April 6-7, 2017
Southern Alberta Institute of Technology
Calgary, AB

Room AA128 in the Heritage Hall Building

Registration: CCAE Members - $349
Non-members - $449

Mar / Comm benefits from an overabundance of metrics, tools and platforms. At this impactful workshop, strategize with peers and external experts about the most effective ways to reach target audiences through a mix of best practices, demographic analysis and new tools. Examine the quintessential nature of the communicator’s role; elements of strategic communication; digital marketing to position your school; cross-platform storytelling to build engagement; managing issues before they become crises, and more.

Network with peers and get on top of the fast-changing stream of Mar / Comm options to build your shop’s highest effectiveness.


Sessions & Presenters



Time Session

Thursday, April 6, 2017

8:30 - 9:30 a.m.

Registration & Breakfast

9:15 - 10:45 a.m.         Communicating Impact to Donors - Derek Cassoff, Director of Communications, Office of University Advancement, McGill University
10:45 - 11:00 a.m. Networking Break
11:00 a.m. - 12:15 p.m.

Let’s Talk Social Media - Ernest Barbaric, Digital Marketing Strategist; David Wald, Founder and Chief Idea Guy, Social Sesame; Dax Justin, Instagram Influencer, Creative Director; Crystal DeCnodder, founder of SocialBulls.ca and Vice-President, Full Blast Creative

12:15 - 1:00 p.m. Lunch; Show and Share
1:00 - 2:30 p.m. The Quintessential Role of Communications: When the Music (Campaign) Ends - Richard Fisher, Chief Communications Officer, University of British Columbia
2:30 - 2:45 p.m. Networking Break
2:45 - 3:45 p.m.

Issues Discussion

6:00 p.m. -       Optional Dinner

Friday, April 7, 2017

9:00 - 9:30 a.m.           Networking Breakfast
9:30 - 10:30 a.m. Issues Management: Installing Smoke Detectors vs. Putting Out Fires - Sonya Gilks, Director of Communications, University of New Brunswick
10:30 - 10:45 a.m. Networking Break
10:45 - 11:45 a.m. The 140-character campaign: Using Social Media to build alumni engagement - Joyce Yu, Digital Communications Strategist, Strategic Communications, University of Alberta
12:00 p.m. Closing


Cancellation Policy - $50 cancellation fee if cancelled at least 2 weeks prior to the workshop; cancellations less than 2 weeks before the workshop are not eligible for refund; however, substitute delegates are permitted at no additional charge.