2017-2018 Archived CCAeLearning

February 15, 2018

Leadership Giving Development

Jason Demers, Vice President of Advancement & External Relations, Keyano College

What is your success rate in converting identified major gifts prospects into major gift donors?

Mid- to senior-level fundraising professionals who participate in this webinar will learn how leadership giving can increase your conversion rate, increase donor giving, and increase donor retention. Sound too good to be true? Join us to find out more.

Participants in this CCAeLearning webinar will learn:

  1. How to identify leadership prospects.
  2. How strategies with leadership donors differ from those used in major gifts and annual giving.
  3. Reasons why you should launch a leadership giving program and how to make it successful.

Jason Demers, Vice President of Advancement & External Relations, Keyano College

Jason has spent his entire 20-year career working for non-profit organizations in Alberta, and earned his CFRE designation in 2007. He has worked with a variety of organizations including Northern Alberta Institute of Technology, Southern Alberta Institute of Technology, and the Canadian Cancer Society. He is currently working as the Vice President of Advancement & External Relations at Keyano College, located in Fort McMurray, Alberta. Jason is passionate about sharing knowledge and has done so with staff, AFP and at various conferences. When not at work he can be found cycling, running or hiking in the great outdoors.

 


January 25, 2018 - 1 p.m. Eastern

Young alumni engagement: Harnessing Generation #ShowMe

CFRE (1/25/18) APPROVED 1 PT

Ben Seewald, Alumni Officer, Queen’s University

Graduates of the last 10 years at Queen’s University now make up 32% of the overall alumni population and are a key strategic focus for engagement. But why should they stay connected? 

This session will cover a few scalable and sustainable engagement strategies to keep new grads connected, and really harness the power of the #ShowMe generation.

Participants in this webinar will learn about:

  1. Building blocks to a scalable and sustainable young alumni engagement strategy.
  2. Getting to why; intentional decisions based in your school’s reality.
  3. The power of the pilot program; benefits of the pressure-free process.

 

Ben Seewald, Alumni Officer, Queen’s University

Growing up, Ben Seewald wasn’t like every other kid, who dreamed about being a doctor, a kangaroo or an astronaut – he always wanted to work with phenomenal people as an alumni relations professional at a University. Ben is living his dream at Queen’s University as an Alumni Officer, working on student and recent graduate engagement programming. He loves good food, great music, and spending as much time as possible with his fabulous partner and baby girl.

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Create tools that suit students and build on-campus engagement

CCAeLearning Webinar
Thursday, February 23, 2017
1 - 2 p.m. Eastern

CCAeLearning Series Presenting Partner: iA Financial Group Industrial Alliance

Provide tools that give students what they need when they need it, in a user-friendly format, to build positive feelings and engagement before graduation. A student portal is one strategy, and a useful take-away from this CCAeLearning session.

Students at the University of Waterloo no longer need to search multiple website sections or send e-mail queries to gather the information they need to manage their campus life. The UW Student Portal provides a customized, mobile-friendly communications and student success tool that has proven highly popular. Tailor their strategies to your own school environment and reap the reward of engaged students who can become loyal alumni.

All CCAeLearning sessions are offered as a free professional benefit to CCAE members. No charge! An unlimited number of your staff can participate.

 

 

 

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Pipelines & Reporting: Collaborate to gather clear, reliable data

CCAeLearning Webinar
Thursday, April 20, 2017
1 - 2 p.m. Eastern

CCAeLearning Series Presenting Partner: iA Financial Group Industrial Alliance

How does your major gifts prospect pipeline flow? In too many cases, Advancement Services and Development encounter clogs and bends in the line. But obstructions can be conquered with diligence and collaboration.

McGill University developed a process to capture and forward information between University Advancement (UA) departments, Prospecting and Pipeline Management (PPM) and fundraisers. UA members now “Feed the Lead” from events and activities to Development Officers (DOs) so they can act on the latest information.

The PPM team informs DOs of new leads and commits to quick turnaround in researching these individuals. DOs can also peruse a New Prospects in Qualification report, which creates buzz over new assignments.

Presto: pipeline unclogged! Of course it takes planning, work and cooperation to reach this state of flow. Join us to learn how.

All CCAeLearning sessions are offered as a free professional benefit to CCAE members. No charge! An unlimited number of your staff can participate.

 

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Successfully updating your ‘traditional’ event

Thursday, September 28

John Grant, Director, Alumni Relations, Simon Fraser University

Why participate?

Discover lessons learned during the transformational experience that Simon Fraser University’s Alumni Relations office undertook to reimagine its traditional, 30-year-old Outstanding Alumni Awards event. The re-imagined event saw an increase of more than 200% in alumni attendance, and a visit by Prime Minister Justin Trudeau. Through research and stakeholder engagement, the event was reinvigorated to inspire both current and future alumni and to raise the profile of SFU.

What you’ll learn

  1. How to identify when an event or initiative should be transformed
  2. How to approach transforming an event or initiative
  3. How to launch a transformed event or initiative

Especially valuable for

  • Alumni engagement professionals
  • Event planners in advancement and other areas (students, athletics, graduations / ceremonies)

Presenter profile

John Grant, Director, Alumni Relations, Simon Fraser University

John has worked in post-secondary education since 2004. As Director of Simon Fraser University’s Alumni Relations Office and Executive Director of SFU's Alumni Association, John is focused on ensuring his team provides value to its community of more than 150,000 alumni in over 130 countries.

John and his team received the 2016 CCAE Prix D’Excellence Gold award for Best Alumni Event, and the 2015 CCAE Prix D’Excellence Bronze Award for Best Special Event. John also serves on the Board of Directors for the Council for Advancement and Support of Education (CASE).

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Thursday, October 19

Developing an effective Chair reporting program

Cort Egan, Stewardship Accountability Manager

University of Guelph

 

Why participate?

This session will provide all the tools necessary to develop a comprehensive and successful reporting program for privately-funded academic Chairs. You will get an overview of the full planning process: how to secure buy-in from Chairs and academic Deans; tracking and project management; dealing with obstacles and challenges; the reporting process, including sample question forms for the Chairs; report templates that can be used at any size post-secondary institution; and the feedback loop to ensure continued success.

What you’ll learn

  1. How to develop an effective and successful Chair reporting program
  2. How to tailor your reports for the needs of your donors
  3. How to gain support

Especially valuable for

  • Donor relations and stewardship professionals
  • Advancement services staff involved in report generation and tracking
  • Academic Chairs and Deans

Presenter profile

Cort Egan, Stewardship Accountability Manager

University of Guelph

Cort holds a Master’s degree in Rhetoric and Communication Design from the University of Waterloo and a Master’s degree in Leadership from the University of Guelph. He has over 30 years of professional communication experience in both public and private sectors, and oversaw all communications - including marketing, public relations and media relations - for some of Canada’s largest travel companies. Cort also ran his own marketing communications business, overseeing a wide variety of communication solutions, from creating brand identities to strategic marketing and communication plans.

 


November 30, 2017 at 1 p.m. EST

Community Engagement: 26 years of Grandparents’ Day

Christina Barwinsky, CFRE, Director of Advancement, St. John’s Ravenscourt School

For over 26 years, St. John’s-Ravenscourt School (SJR) in Winnipeg has hosted grandparents annually for a very special day. Grandparents’ Day brings over 600 grandparents to the school to spend the morning with their grandchildren. SJR has developed a program that involves the entire community. Learn what happens in the planning stages and on the day as the entire community comes together to create cherished memories.

Attendees at this session will learn about:

  1. How to develop a Grandparents’ Day event.
  2. How to build upon your existing Grandparents’ Day.
  3. Creating a special day for meaningful engagement and support.

Christina Barwinsky, CFRE, Director of Advancement, St. John’s Ravenscourt School

Christina Barwinsky received her B.A. from the University of Manitoba with a major in Art History as well as a Certificate in Applied Management with a Non-Profit Organization speciality. She is a CFRE who has worked in fundraising for over 20 years, honing her skills in volunteer management, stewardship, special events, capital campaigns and all aspects of philanthropy.

She has been a board member of AFP Manitoba Chapter and is a faculty member of the Essentials of Fundraising program at Red River College in Winnipeg.

Christina has always worked in the non-profit community, with previous positions at the Winnipeg Art Gallery and Red River College. She is an alumna of St.John's Ravenscourt School and returned to her alma mater in 2009 as Director of Advancement, where she managed SJR's $15 million Build Our Tomorrow capital campaign. She continues to oversee the school's archives, alumni, annual and planned giving programs.

 

  Presenting Partner:

 

December 7, 2017 at 1 p.m. EST

Indigenous Communications & Marketing at Sask Polytech

Brianna Bergeron, Communications Strategist, Saskatchewan Polytechnic

Enrolment of Indigenous students at Saskatchewan Polytechnic has increased 31% since 2011-12. Indigenous students currently represent 19% of the student population. Sask Polytech actively works to recruit and retain Indigenous students, help them feel welcome at all campus locations and integrate Indigenous ways of learning into campus life and programming.

This session is ideal for communications and marketing professionals who work at an institution with a growing Indigenous population or other growing visible minority population. It is also suited to communications and marketing professionals interested in reaching new audiences.

Attendees at this session will learn about:

  1. Indigenous communications and marketing best practices.
  2. Strategies for repurposing print materials digitally.
  3. Successes and challenges of publishing the Indigenous Role Model calendar.

Brianna Bergeron, Communications Strategist, Saskatchewan Polytechnic

Brianna Bergeron is a goal-oriented communications professional with almost ten years of experience leading communication campaigns, implementing social and digital media strategies and developing media relations tactics. Brianna has been the Communication Strategist at Saskatchewan Polytechnic since April 2015.

Receiving a Silver 2017 CCAE Prix D'Excellence award for best marketing campaign for Sask Polytech's 2016 Indigenous Role Model calendar is a career highlight for Brianna. She has been a Saskatchewan Professional Marketing Association board member for five years, providing leadership for over 45 events and five conferences.